GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for New Mexico home service businesses
New Mexico SEO and marketing for the cities where your crews book work.
New Mexico's city guides show where your crews can work next, and the published prices let you budget before you commit.
- City pages for the places you cover
- Ads set to your service area
- A phone line that answers 24/7
Google searches each month
Searches for marketing help that name New Mexico
Searches for marketing, SEO, web design and ads, by the place they name
- Albuquerque840
- Santa Fe260
- Las Cruces130
- Rio Rancho30
- Searches naming New Mexico40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the cities you serve
The New Mexico cities where your next jobs are
Lithium Marketing is a digital marketing agency for New Mexico's home service and trade businesses. We design and build websites, run SEO and Google Ads, and put an AI receptionist on the phones. A plan starts with the cities your crews cover, then adds the pages, campaigns and phone answering that fit those places.
Only three New Mexico cities have at least 100,000 residents: Albuquerque, Rio Rancho, and Las Cruces. The rest of New Mexico is spread across smaller places, so a company covering the whole state needs different pages than one working the Albuquerque metro. The city pages let you start where your crews already work and your customers already call.
What you can buy
Pick the work that is holding back your bookings
Each service page explains the scope and how the price is set. Start with the problem that costs you the most jobs, then add the next service when the first one is producing calls.
SEO for the cities you serveWe write your city pages around the services you want to sell, with the Google Business Profile, links and technical fixes handled in the same retainer.Learn more A WordPress site you ownYour domain, hosting and content belong to you, and we write the service pages, use photos of your finished work and build a quote form a homeowner can finish on a phone.Learn more Google Ads set to your service areaEach campaign gets its own landing page and a service area you choose, and the report shows calls, leads and cost per lead while we cut wasted search terms.Learn more An AI receptionist for every callA managed AI receptionist answers at any hour, asks what the job needs, books the visit and can transfer a caller to a person, with custom automation quoted after a free discovery call.Learn more
Choose a city
Where to look first in New Mexico
Albuquerque, Las Cruces, Rio Rancho, Santa Fe and Roswell each have their own page. Start with the place where you want the next job, then read the guide for the next city on your list.
Statewide phrases and city searches
The searches that bring work name a city
The state phrases are a small pool, and they come from businesses shopping for marketing help. “new mexico seo” draws about 30 searches a month and “web design new mexico” draws another 30. The rest are smaller. That is not how a homeowner finds a plumber, a roofer or an electrician.
Trade searches usually name a city. “plumber albuquerque” records 1,300 searches a month and “plumber santa fe” records 1,300. “plumber las cruces” and “plumber roswell nm” each record 590, and “plumber rio rancho” records 480. A statewide campaign can spread the budget across places your crews may not reach; the city pages speak to the customer who typed the city you already serve.
| Search | Searches a month |
|---|---|
| new mexico seo | 30 |
| web design new mexico | 30 |
| seo company new mexico | 10 |
| digital marketing agency new mexico | 10 |
| marketing agency new mexico | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing and where people live
Older homes and customers in a few metros
The median New Mexico home was built in 1985, and 9.8% of the state's homes were built in 2010 or later. If repair and replacement are part of your business, feature the older homes on your service pages. If you install finishes or work on newer houses, show a job from that side too. A homeowner who sees their own kind of house in the photos has one less reason to keep looking.
The Albuquerque metropolitan area includes New Mexico's third-largest city, Rio Rancho, and has a population of over 918,000, accounting for one-third of all New Mexicans. The Las Cruces metropolitan area has roughly 214,000 residents. Those two metros are the state's two main population centers, so a business covering both should give each its own page, its own job photos and its own quote form.
- residents (2025 estimate)
- 2,125,498
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.4%
- population change, 2020 to 2025
- housing units
- 956,964
- housing units
- of occupied homes owner-occupied
- 70%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.7%
- of homes built before 1980
- median home value
- $248,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades behind the work
What the statewide trade counts mean for your pages
Plumbing, heating and air-conditioning contractors account for 691 establishments statewide. Residential remodelers make up 610 establishments statewide. Those counts cover the whole state. Your service pages still have to name the jobs you take in each city. A plumbing company that also installs water heaters can give that service its own page, and a homeowner comparing repair and replacement options needs to see which one you do before calling.
Electrical contractors total 604 establishments statewide. A panel upgrade and an emergency repair are different jobs, and each deserves its own explanation. The same rule holds for the roofer, the landscaper and the painter on the chart: name the work you take, show a finished example and let the customer compare it with the job in front of them.
County Business Patterns
Trade and home service businesses in New Mexico
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors691
- Residential remodelers610
- Electrical contractors604
- New home builders459
- Landscaping services405
- Excavation and site preparation contractors228
- Roofing contractors204
- Painting contractors149
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A client case and an owner's words
What changed for a Gulf Coast glass company
For Dixie Glass, a glass and glazing company on the Mississippi Gulf Coast, Lithium Marketing built a new website and ran SEO and Google Ads. The results on the case card come from all of that work. Dave Turin of Dozer Dave recommends Lithium co-founder DJ Van Zanten for website and internet marketing work.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DavePricing
What each service costs for a New Mexico business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
New Mexico questions before you commit to a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Which New Mexico city should we target first?
Pick the city where you want the next job, not the biggest city on the list. That city's page shows the searches and housing for the place, and the plan can start there and add the next city when the work comes in. If two cities matter equally, choose the one where you have customers.
Is there enough search demand in New Mexico to make this worthwhile?
The demand is in the cities, not the statewide phrase. The state phrases come from businesses shopping for an agency, not from a homeowner looking for a plumber. That customer types the job and the city, so build those pages first. Treat the state phrase as a secondary target.
What do we own, and how long is the agreement?
You own the domain, hosting, WordPress installation and content when we build your website. Our usual agreement starts with six months, then runs month to month, and 30 days' notice ends it. The AI receptionist works differently: no contract, no setup fee, and you can stop it whenever you like.
How long does each service take to show results?
Google Ads usually starts producing clicks in the first week. A website build takes six to nine weeks from kickoff to launch. SEO works on a longer clock, with technical fixes usually moving within 30 days and local and long-tail visibility typically building over 60 to 90 days.
What makes one proposal cost more than another?
Scope drives it. The SEO retainer depends on how many city pages you need, the state of your site and what a booked job is worth to you. The Google Ads management fee scales with ad spend, the channels you run and the landing page work. A larger website gets a fixed proposal, and AI automation is scoped after a free discovery call.
Free action plan
Map your first New Mexico campaign on a video call
Bring the list of New Mexico cities where you want more work, and the services you want to sell there. On a short video call, a co-founder will show which city page to build first and what the published prices cover.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ