PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing in Odessa, Texas
Marketing for Odessa service businesses that turns searches into phone calls.
An Odessa business can hand the website, search, ads and phone to one team on a published price list, with a co-founder running the first call.
- One plan across four services
- Each call shows its source
- Prices published before you start
Google searches each month
What Odessa searches for, by service
60
searches a month
- Digital marketing30
- Web design20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the numbers
Where an Odessa plan starts
Odessa added 7.2% to its population between 2020 and 2025, and a new household still has to pick its first plumber, roofer or electrician. Lithium Marketing builds one plan to reach them: a website that explains each job, SEO that puts the pages in front of the right searches, Google Ads where you need calls sooner and a phone line that answers every call.
Odessa holds 122,707 people, and Ector County lists 3,994 businesses across every industry. A customer choosing between two similar sites needs a reason to call one: the jobs you take, the areas you cover and the prices you charge. The plan puts those on the page before it buys a single click.
The four services
Four services, one plan for Odessa businesses
Four services, priced one by one. Most owners start where the calls leak, then add a second when the first pays for itself.
SEO for Odessa searchesA Google Business Profile, a page for every job you sell and listings that match, reported in calls each month.Learn more A website built to book workA WordPress site in your name, with real job photos and a call button on every screen.Learn more Google Ads aimed at the right jobsCampaigns built around the work you want, every call tracked to its keyword, and the management fee agreed before launch.Learn more A phone line that answers 24/7An AI receptionist on your line: it answers around the clock, books jobs and hands urgent callers to a person. $179 a month, no contract or setup fee.Learn more
Search in Odessa
Where the Odessa trade searches sit
Searches naming Odessa for marketing help come to about 30 a month. That is a thin market for a phrase like “marketing agency odessa”, so the plan does not chase it. The trade searches are where the volume sits: “pest control odessa” draws about 720 a month, and “electrician odessa” about 260.
Those searches are the ones a service business can win with a page of its own. A page for pest work, a page for panel upgrades, a page for drain clearing: each one answers a specific job, names Odessa and links back to the services you sell. Google then has a clear match for the search, and the customer gets an answer, not a menu.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency odessa | 10 | not reported |
| digital marketing odessa | 10 | not reported |
| marketing agency odessa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair odessa | 140 | $80.38 |
| roofing company odessa | 210 | $25.76 |
| plumber odessa | 1,300 | $24.32 |
| pest control odessa | 720 | $13.64 |
| electrician odessa | 260 | $7.13 |
| landscaping odessa | 260 | $4.62 |
| hvac repair odessa | 20 | not reported |
| water damage restoration odessa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 113 to 534 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber odessa”, as Google showed it to a searcher located in Odessa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Odessa market
Who owns in Odessa, and what that changes
59.8% of Odessa’s occupied homes are owner-occupied, and Odessa counts 49,871 housing units. Owners approve repairs, replacements and remodels, so the pages that earn the call show a finished job on a house like theirs, with the scope and the next step stated plainly.
The city also keeps adding households, and a new resident may not have a plumber, roofer or landscaper yet, so the search decides. Every service page should say what you do, where you do it and what the first step is. Lithium Marketing builds those pages, and the plan sets out which ones come first.
- residents (2025 estimate)
- 122,707
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.2%
- population change, 2020 to 2025
- housing units
- 49,871
- housing units
- of occupied homes owner-occupied
- 59.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $223,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ector County
A county of many trade groups
Ector County has 45 electrical contractors and 44 plumbing, heating and air-conditioning contractors, the two largest groups on the county chart. Ector County also lists 22 excavation and site preparation contractors, 17 residential remodelers and 17 new home builders. The counts spread across several trades, so the plan covers the jobs you sell, not one specialty.
Ector County has 16 landscaping companies, 6 pest control companies and 6 carpet and upholstery cleaning businesses. Where a group is small, one strong page can cover the searches that exist, so we check the search volume before we commit to a page. The page budget follows the searches and the jobs you already have.
County Business Patterns
Trade and home service businesses in Ector County
Establishments by industry, 2023
- Electrical contractors45
- Plumbing, heating and air-conditioning contractors44
- Excavation and site preparation contractors22
- Residential remodelers17
- New home builders17
- Landscaping services16
- Pest control companies6
- Carpet and upholstery cleaners6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the Odessa plan gets built
Nothing gets spent until every call has a source.
1
Put a source on every call
We install call tracking and conversion tags on the site, the Google profile and any ads, so the first month shows which search or ad produced each Odessa call.
2
Put the site in order
A site that stalls on a phone or hides the call button is repaired or rebuilt first; the other three services all depend on it.
3
Build pages by trade
We write a page for each job you want more of, and Google Ads covers the work you need booked sooner, each with a landing page that matches the ad.
4
Keep the line answered
The AI receptionist answers every call 24/7, books the ones that fit your rules and sends the rest to your team.
Proof
Sarkinen Plumbing: website, SEO and Google Ads
Sarkinen Plumbing is a Portland-area plumber. The website, the SEO and the Google Ads behind the card are all Lithium’s doing, and the numbers belong to that work. Daniel Busby, president of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, gives his own view of working with Lithium.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Odessa
Marketing beyond the Odessa city line
Midland is a separate city in Midland County, and San Angelo, Lubbock and Abilene each have a marketing page below with their own search figures. Midland’s numbers describe Midland, not Odessa. The Texas page lists every city Lithium covers.
Pricing
What the Odessa plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Odessa owners ask before they start
Still curious?
Call (503) 766-5964 or email [email protected].
Where does an Odessa owner usually begin?
Begin with the leak that costs you the most calls. Voicemail after hours, a slow phone site and pages that never show for a trade search are different problems, and each takes a different fix. The first call looks at your tracking, site and listings, then tells you which one is losing the most.
Can Lithium work with a business in Odessa from Portland?
Yes, and the setup is the same as for any other client. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder takes the strategy calls, and Allison McKenney is the day-to-day contact.
Can we start with one service and add the rest later?
Yes. A plumber might hire SEO first and add Google Ads once the pages are earning calls; a landscaper might start with a new site. Whatever comes second runs through the same tracking, so it lands in the same monthly report.
How do you judge whether the plan is working?
By calls, leads and cost per lead, not by traffic alone. Every call and form carries its source, and the monthly report shows which service produced which. If a channel is not paying for itself after a fair run, we say so and change the mix.
Do we have to replace our current website?
Not always. If the site loads fast, shows the work and makes calling easy, it stays. A rebuild is worth it when the pages cannot carry the services you sell, and the first call should tell you which case you are in.
Free action plan
Book a free marketing review for your Odessa business
Tell us which services you sell, the cities you cover and where the calls leak today. A co-founder reviews it with you on a short video call and names the first job to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ