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Digital marketing in San Antonio, TX

A digital marketing agency for San Antonio trades that runs it all as one plan.

San Antonio trades can hand Lithium the website, SEO, Google Ads and phones at published prices, starting with a co-founder on a video call.

  • A website built to win estimates
  • SEO and ads budgeted by trade
  • Calls answered after hours

Google searches each month

What San Antonio searches for, by service

5,580

searches a month

  • Web design
    2,160
  • SEO
    2,070
  • Digital marketing
    1,240
  • PPC management
    110

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The short answer

How one agency covers a San Antonio trade business

For a San Antonio service business, Lithium Marketing takes on the website, SEO, Google Ads and AI phone answering as one plan with one set of call tracking. You see which piece produced each call, and the money moves toward the work that books jobs.

The market is big and still growing. The San Antonio-New Braunfels metro area is home to 2,813,140 people, and the city itself grew 8% between 2020 and 2025. Many newcomers won’t know which plumber, roofer or landscaper has the best name in town, which puts more weight on what they find online, so your site, your Google profile, your ads and the way your phone gets answered all have to tell the same story.

Mapping your service area

Two loops, old houses and new ones

Two highway loops ring the city: Loop 410, a 53-mile inner beltway, and Loop 1604, a 96-mile outer beltway. If your crews stay inside Loop 410, or won’t go past Loop 1604, your website, your Google Business Profile service area and your ad targeting should all draw the same line, so you aren’t paying for clicks from neighborhoods you won’t drive to.

The housing changes with the area too. Inside San Antonio, 15.1% of homes were built in 2010 or later; across Bexar County the share is 21.4%. Older homes bring repair and replacement calls and newer ones bring upgrades and add-ons, so a plan that covers the county gives each kind of work its own pages and ads.

residents (2025 estimate)
1,548,422
residents (2025 estimate)
population change, 2020 to 2025
+8%
population change, 2020 to 2025
housing units
612,901
housing units
of occupied homes owner-occupied
52.2%
of occupied homes owner-occupied
of homes built before 1980
42.5%
of homes built before 1980
median home value
$235,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Bexar County

Bexar County’s biggest trades and what they need from marketing

Bexar County has 523 plumbing, heating and air-conditioning contractors, 346 residential remodelers, 339 electrical contractors and 312 landscaping services, the four biggest groups on the chart. With that many names on offer, your listing needs reviews, real photos and a page that names the exact job before a customer has a reason to pick it over the next one, so those get built first.

The groups also sell in different ways. Remodelers, builders and landscapers sell projects, so the site, the ads and any follow-up text should all lead to an estimate request. Plumbing, HVAC and electrical companies sell a lot of urgent repairs, so their phone number belongs at the top of every page and every call needs an answer.

County Business Patterns

Trade and home service businesses in Bexar County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    523
  • Residential remodelers
    346
  • Electrical contractors
    339
  • Landscaping services
    312
  • New home builders
    299
  • Roofing contractors
    124
  • Painting contractors
    109
  • Excavation and site preparation contractors
    106

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How we start

Building a San Antonio plan in the right order

The first month is for counting: nothing gets more budget until we know which calls it produced.

1

Count today’s calls first

We put tracking numbers and form tags in place before changing anything, which gives a baseline: how many calls you get now and which source sent each one.

2

Repair or rebuild the website

SEO and ads both send people to your site, so a slow page or a buried phone number gets fixed before we pay to send more visitors there.

3

Split SEO and ads by trade

Trades with costly clicks lean on SEO and the Map Pack; trades with cheap clicks, like landscaping, can run Google Ads while the pages climb.

4

Cover the phone around the clock

The AI receptionist answers every call 24/7 under your rules, and if you want more, we scope automations for review requests and job follow-ups.

A close match

Website, SEO and Google Ads working for a septic company

Lithium has no San Antonio case study to show, so here is the closest match: Byers Septic Service, a septic company that hired Lithium for a new website, SEO and Google Ads, with the results of all three on the card. The quote beside it is from Chris Martin of Mt. Hood Pro Painting, talking about the leads his painting business has had since it started using Lithium.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Beyond the city

Taking work outside San Antonio

New Braunfels is part of the San Antonio-New Braunfels metro area, and its page sits below with Austin, Round Rock, Georgetown, Killeen and Corpus Christi. Open any of them for that city’s own trade searches and housing mix, enough to judge what a second market would add to your plan before you commit budget there; the state page covers the rest of Texas.

Pricing

San Antonio pricing, service by service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What San Antonio owners want settled first

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can you run my marketing without anyone in San Antonio?

We can, because the work lives on Google, on your website and on your phone line. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You get a co-founder for strategy and Allison McKenney, the account manager, for the week-to-week details.

Where should a San Antonio contractor start?

Start by finding the leak. We add call tracking and look at three things: how many calls go unanswered, how your site works on a phone and where you show up for your main trade search. The weakest of the three gets fixed first, and spending on the others waits until the numbers say it should move.

Can I keep my current website or ad account?

Often, yes. If the site loads fast, works on a phone and is in your name, SEO and Google Ads can build on it. If you own the ad account, we keep the campaigns that bring calls and rework the rest. We recommend a rebuild only when the site itself is costing you calls.

Will I see which service brought in each job?

Yes. Every service reports into the same call tracking, so your monthly report breaks calls and leads out by source: organic search, the Map Pack, Google Ads and calls the AI receptionist answered. Mark which leads booked and the report carries them through to the job.

What contract does a San Antonio plan run on?

Most services begin with a six-month agreement and switch to month to month after that, with 30 days’ notice to cancel. The AI receptionist has no contract at all. Each service is priced on its own, so adding or dropping one changes only that line of the bill.

Free action plan

Start with a free look at where your San Antonio calls come from

Tell us which trades you run, the parts of San Antonio you serve and what you spend on marketing now. On a short video call, a co-founder will walk through where your calls come from today and which service to start with.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan