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Marketing for Austin service businesses

One marketing agency to turn Austin searches and calls into booked jobs.

Run the website, search, ads and phones for your business in Austin through one agency, with one monthly report counting the calls from each channel.

  • A page for every service you sell
  • Ads split by trade and job type
  • Phones answered day and night by AI

Google searches each month

What Austin searches for, by service

13,040

searches a month

  • SEO
    7,790
  • Web design
    3,380
  • Digital marketing
    1,700
  • PPC management
    170

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Austin marketing, in one plan

How one agency runs marketing for an Austin service business

For a contractor in Austin, Lithium Marketing can be the one agency behind the website, the SEO, the Google Ads and the AI receptionist that answers the phone. One plan matters because the market runs past the city line: the Austin-Round Rock-San Marcos metro area has 2,620,945 people, and if your crews also take jobs in Round Rock or Georgetown, every channel should name those cities as well.

Austin’s Map Pack isn’t reserved for the biggest names. For “plumber austin” it held one company with 18,000 reviews, and two others with 332 and 189. A smaller contractor can’t close a gap like that with reviews alone, but with a complete Google Business Profile, a page for every job, ads aimed at the work that pays and a phone that always gets answered, it can still compete for the same customer.

The Austin market

A fast-growing Austin and what it changes

Austin grew 4.6% between 2020 and 2025, to 1,002,632 residents, and it has been one of the fastest-growing large cities in the United States since 2010. A household that is new to Austin has no history with any local plumber, roofer or electrician, so search results, reviews and your website do the introducing. That is why the plan treats your Google Business Profile and your site as the first impression for customers who have never heard of you.

In Austin, 43.4% of occupied homes are lived in by their owners, so the person calling about a leak or a broken AC may be a tenant, and the person paying may be a landlord or property manager. One plan handles that across every channel: a website page for rental-property work, ads that reach property managers, and a receptionist that asks who owns the home before booking.

residents (2025 estimate)
1,002,632
residents (2025 estimate)
population change, 2020 to 2025
+4.6%
population change, 2020 to 2025
housing units
483,071
housing units
of occupied homes owner-occupied
43.4%
of occupied homes owner-occupied
of homes built before 1980
28.3%
of homes built before 1980
median home value
$555,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Travis County trades

Where Travis County’s trades crowd together

Travis County has 471 residential remodelers and 434 new home builders, the two biggest groups on the chart. With that many companies a homeowner could hire, a remodeler or builder needs a reason to be picked: finished projects on the website, the same photos on the Google Business Profile, and ads that open straight onto a gallery of the job someone searched for.

The county’s 314 electrical contractors sit mid-chart, and about 1,900 searches a month name “electrician austin”. An electrician with a page for each job, from panel upgrades to lighting, gives Google a match for each search and gives the ad account a page to send each click to.

County Business Patterns

Trade and home service businesses in Travis County

Establishments by industry, 2023

  • Residential remodelers
    471
  • New home builders
    434
  • Plumbing, heating and air-conditioning contractors
    369
  • Landscaping services
    362
  • Electrical contractors
    314
  • Roofing contractors
    141
  • Painting contractors
    117
  • Excavation and site preparation contractors
    97

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Step by step

How the four services come together in Austin

Each step feeds the next, and your call data decides what gets more money.

1

List the work you want more of

On the first call we write down the services, Austin neighborhoods and nearby cities you want jobs from, and what a typical job is worth to you.

2

Fix where the clicks will land

SEO and ads both send people to your website, so a slow page, a buried phone number or a broken estimate form goes to the top of the list.

3

Split search and ads by job

SEO takes the services you want to own for years; Google Ads covers the ones where you need calls this month, each with its own tracked number.

4

Answer, then follow up

The AI receptionist answers every call the other channels produce, and custom automation sends the follow-up text and the review request after the job.

Proof

Dixie Glass, with its website, SEO and Google Ads under one plan

Lithium has no Austin case study to show you, so the closest match is Dixie Glass, a glass company serving the Mississippi Gulf Coast since 1946, where a Lithium website, SEO and Google Ads ran as one plan. The quote beside it comes from Drake Snodgrass at Drake’s 7 Dees, a garden center.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Near Austin

Six nearby Texas cities with their own plans

Six Texas cities near Austin have marketing pages of their own, from Round Rock and Georgetown to San Antonio and College Station. Compare their figures with Austin’s before you decide where your service area should end, and start from the Texas page for anywhere else in the state.

Pricing

Published prices for Austin service businesses

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Before you hand Austin marketing to one agency

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can a small Austin crew start with one service and add more later?

You can begin with one: every service is priced and contracted on its own, so a two-truck electrician might start with the AI receptionist at $179 a month and add Google Ads once the phone is covered. The monthly report breaks calls out by service, so the case for adding one comes from your numbers, not from us.

What does working with Lithium look like for an Austin business?

Your strategy calls happen on screen with a co-founder, and day-to-day questions go to Allison McKenney, the account manager. Headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, Lithium works with every client by video. Nothing in an Austin plan needs us in Austin: it is built from your call tracking, your Google Business Profile and the searches naming Austin.

What kind of contract comes with a marketing plan?

Month to month, once the first six months are done. Most Lithium services start with a six-month agreement and then run month to month with 30 days’ notice, and the AI receptionist has no contract at all. Each service has its own agreement, so dropping one leaves the others in place.

Do you work with landscapers and pest control companies, or mainly plumbers?

All of them. Lithium works across the home service trades, with current clients in HVAC, roofing, electrical, pest control and painting, and published case studies for a plumber, a restoration company and a garden center. What changes from trade to trade is the mix. Where clicks are cheap, Google Ads can carry more of the early work; where they are expensive, the Map Pack and phone coverage matter more, and the click-cost table above shows where your trade sits.

How will I know which service is paying off?

Every call and form is tagged with its source: organic search, your Google Business Profile, a Google Ads campaign or a call the AI receptionist picked up. The monthly report puts them side by side, so you can see which service brings calls and leads, and which of those leads became paid work.

Free action plan

See which channel to fix first for your Austin business

Tell us which jobs pay you best and how far your crews will go for them, and include a link to your site. On a short video call, a co-founder compares your setup with the Austin search figures above and names the service to start with and the ones that can wait.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan