GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Austin service businesses
Run the website, search, ads and phones for your business in Austin through one agency, with one monthly report counting the calls from each channel.
Google searches each month
What Austin searches for, by service
13,040
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Austin marketing, in one plan
For a contractor in Austin, Lithium Marketing can be the one agency behind the website, the SEO, the Google Ads and the AI receptionist that answers the phone. One plan matters because the market runs past the city line: the Austin-Round Rock-San Marcos metro area has 2,620,945 people, and if your crews also take jobs in Round Rock or Georgetown, every channel should name those cities as well.
Austin’s Map Pack isn’t reserved for the biggest names. For “plumber austin” it held one company with 18,000 reviews, and two others with 332 and 189. A smaller contractor can’t close a gap like that with reviews alone, but with a complete Google Business Profile, a page for every job, ads aimed at the work that pays and a phone that always gets answered, it can still compete for the same customer.
Four services, priced separately
Each service is sold on its own, so begin where you lose the most work. A card below links to that service’s Austin search figures and step-by-step plan.
Searches naming Austin
Searches for an agency name the city as well: “marketing agency austin” and “digital marketing agency austin” each draw about 720 searches a month. If you’re comparing agencies, ask each one what its monthly report counts. Lithium’s counts calls and form leads by the service that produced them, and booked jobs once you mark them.
Searches for the trades themselves run much higher, about 6,600 a month for “plumber austin” alone. Each of those searches leads to a website and, if it goes well, a phone call, so we fix those two links before paying for more traffic: a site that loads fast and works on a phone, and a phone line that gets answered every time.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency austin | 720 | $6.97 |
| marketing agency austin | 720 | $10.16 |
| digital marketing austin | 260 | $7.46 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration austin | 390 | $85.73 |
| hvac repair austin | 720 | $48.46 |
| garage door repair austin | 2,400 | $45.39 |
| plumber austin | 6,600 | $37.28 |
| pest control austin | 2,400 | $32.21 |
| electrician austin | 1,900 | $20.87 |
| landscaping austin | 2,900 | $9.60 |
| roofing company austin | 720 | $7.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber austin”, as Google showed it to a searcher located in Austin. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Austin market
Austin grew 4.6% between 2020 and 2025, to 1,002,632 residents, and it has been one of the fastest-growing large cities in the United States since 2010. A household that is new to Austin has no history with any local plumber, roofer or electrician, so search results, reviews and your website do the introducing. That is why the plan treats your Google Business Profile and your site as the first impression for customers who have never heard of you.
In Austin, 43.4% of occupied homes are lived in by their owners, so the person calling about a leak or a broken AC may be a tenant, and the person paying may be a landlord or property manager. One plan handles that across every channel: a website page for rental-property work, ads that reach property managers, and a receptionist that asks who owns the home before booking.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Travis County trades
Travis County has 471 residential remodelers and 434 new home builders, the two biggest groups on the chart. With that many companies a homeowner could hire, a remodeler or builder needs a reason to be picked: finished projects on the website, the same photos on the Google Business Profile, and ads that open straight onto a gallery of the job someone searched for.
The county’s 314 electrical contractors sit mid-chart, and about 1,900 searches a month name “electrician austin”. An electrician with a page for each job, from panel upgrades to lighting, gives Google a match for each search and gives the ad account a page to send each click to.
County Business Patterns
Trade and home service businesses in Travis County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Step by step
Each step feeds the next, and your call data decides what gets more money.
On the first call we write down the services, Austin neighborhoods and nearby cities you want jobs from, and what a typical job is worth to you.
SEO and ads both send people to your website, so a slow page, a buried phone number or a broken estimate form goes to the top of the list.
SEO takes the services you want to own for years; Google Ads covers the ones where you need calls this month, each with its own tracked number.
The AI receptionist answers every call the other channels produce, and custom automation sends the follow-up text and the review request after the job.
Proof
Lithium has no Austin case study to show you, so the closest match is Dixie Glass, a glass company serving the Mississippi Gulf Coast since 1946, where a Lithium website, SEO and Google Ads ran as one plan. The quote beside it comes from Drake Snodgrass at Drake’s 7 Dees, a garden center.
Glass76%more conversions
January vs the January before
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesNear Austin
Six Texas cities near Austin have marketing pages of their own, from Round Rock and Georgetown to San Antonio and College Station. Compare their figures with Austin’s before you decide where your service area should end, and start from the Texas page for anywhere else in the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
You can begin with one: every service is priced and contracted on its own, so a two-truck electrician might start with the AI receptionist at $179 a month and add Google Ads once the phone is covered. The monthly report breaks calls out by service, so the case for adding one comes from your numbers, not from us.
Your strategy calls happen on screen with a co-founder, and day-to-day questions go to Allison McKenney, the account manager. Headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, Lithium works with every client by video. Nothing in an Austin plan needs us in Austin: it is built from your call tracking, your Google Business Profile and the searches naming Austin.
Month to month, once the first six months are done. Most Lithium services start with a six-month agreement and then run month to month with 30 days’ notice, and the AI receptionist has no contract at all. Each service has its own agreement, so dropping one leaves the others in place.
All of them. Lithium works across the home service trades, with current clients in HVAC, roofing, electrical, pest control and painting, and published case studies for a plumber, a restoration company and a garden center. What changes from trade to trade is the mix. Where clicks are cheap, Google Ads can carry more of the early work; where they are expensive, the Map Pack and phone coverage matter more, and the click-cost table above shows where your trade sits.
Every call and form is tagged with its source: organic search, your Google Business Profile, a Google Ads campaign or a call the AI receptionist picked up. The monthly report puts them side by side, so you can see which service brings calls and leads, and which of those leads became paid work.
Free action plan
Tell us which jobs pay you best and how far your crews will go for them, and include a link to your site. On a short video call, a co-founder compares your setup with the Austin search figures above and names the service to start with and the ones that can wait.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ