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Marketing for the trades in Silicon Valley

Silicon Valley digital marketing built around your next call.

Build a marketing plan for your Silicon Valley service business with a co-founder who connects your spending to calls and booked work.

  • Service pages backed by your work
  • Ad budgets tied to job bookings
  • Phone answering across your area

Google searches each month

How Silicon Valley customers search for a plumber

Searches naming a city or the region

  • plumber san jose
    2,900
  • plumber sunnyvale
    880
  • plumber santa clara
    720

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Decide where to invest

A Silicon Valley marketing agency for owners who need a plan

Lithium Marketing helps Silicon Valley service businesses win work through websites, SEO, paid advertising and AI phone answering. Residential remodelers alone account for 892 establishments in Santa Clara County. To help a customer choose your business, we connect the work you want to sell with project examples, a way to find you and a prompt answer when they call.

Our Silicon Valley market figures cover Santa Clara County, including San Jose, Sunnyvale and Santa Clara. Start with the cities your crews serve and the jobs you have room for. A regional campaign can then support those priorities without asking you to buy every service at once.

Choose the customer as well as the city

Plan for the homes you serve and the people who hire you

Santa Clara County contains 698,837 housing units. Your company can choose a manageable slice of that market: the locations and services your crews can cover well. We use that list to set page priorities and advertising boundaries, then compare the calls from each area with the work you book.

Homeowners occupy 55.1% of occupied homes in Santa Clara County. If property managers also hire you, give them a clear explanation of how estimates, approvals and access work. A landscaper's maintenance offer and a remodeler's project estimate need different information before someone picks up the phone.

residents (2025 estimate)
1,914,391
residents (2025 estimate)
population change, 2020 to 2025
-1.1%
population change, 2020 to 2025
housing units
698,837
housing units
of occupied homes owner-occupied
55.1%
of occupied homes owner-occupied
of homes built before 1980
59.7%
of homes built before 1980
median home value
$1,490,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Santa Clara County.

Sell the job you want

Your specialty should be visible before a customer calls

Landscaping services number 508 establishments in Santa Clara County. A company selling garden renovations should show finished projects and invite an estimate; a maintenance business should explain the recurring work. We make that distinction in the page copy and any ads you buy.

Electrical contractors account for 480 establishments in Santa Clara County. If you want more installation work, a generic list of electrical services is a weak introduction. Tell us which jobs earn their place on your schedule, and we build the marketing around those jobs while keeping repair calls easy to handle.

County Business Patterns

Trade and home service businesses in Santa Clara County

Establishments by industry, 2023

  • Residential remodelers
    892
  • Plumbing, heating and air-conditioning contractors
    512
  • Landscaping services
    508
  • Electrical contractors
    480
  • New home builders
    394
  • Painting contractors
    246
  • Roofing contractors
    141
  • Excavation and site preparation contractors
    78

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Santa Clara County.

Spend in a sensible order

Turn your growth target into work we can measure

A plan starts with the jobs you want and the capacity to deliver them, then identifies the marketing needed to reach those buyers.

1

Pick the work worth growing

We review your service list, job values and coverage with you. You choose the jobs and cities that deserve more attention.

2

Find where customers fall away

We follow your listings, website and phone response, checking tracking along the way. The proposal names the gaps and the work needed to fix them.

3

Fund the next step

You can start with a website, SEO, ads or reception. We set the scope and cost before adding services to the plan.

4

Compare marketing with the job book

Your reports show calls and leads by source. Feedback on which requests became jobs helps us decide what to improve and where to spend next.

Work for service companies

F&W Fence Co. put its website, search and ads in Lithium's hands

Fence installation, supply and repair are the services on F&W Fence Co.'s website. Lithium built that site and handled SEO and Google Ads for the company; the case shows the program's results. Kevin Atiyeh's account adds a buyer's perspective on our work for Atiyeh Bros: understanding the carpet business before marketing its specialties.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Start with your city

Explore marketing in Santa Clara County

Choose San Jose, Sunnyvale or Santa Clara below for the city-level marketing options, or open the California directory to look beyond the county.

Pricing

Match your marketing budget to the work you choose

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Decisions to make before hiring a Silicon Valley marketing agency

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can we start with a single service and keep our existing suppliers?

You can hire us for the part you need and keep suppliers who are doing good work. We ask what they handle, agree who owns each task and check that tracking connects the work. A complete rebuild or a larger package only belongs in the proposal if your business needs it.

How do we choose between more leads and better phone coverage?

Check what happens to the calls you already receive before increasing your budget. If good requests reach your team and turn into jobs, more search visibility or ads may make sense. If calls go unanswered or customers cannot identify your services online, address that loss before paying for more traffic.

Who will work with us on the plan?

A co-founder leads the strategy call, and your account manager handles day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You review the proposed work, costs and timeline before deciding what to buy.

What determines the price of a regional marketing program?

The services you choose and the work each requires determine the proposal. More service pages or project galleries can change the website scope; SEO needs depend on your starting site and target markets. Ad spend is separate from management, and custom AI automation is scoped after a free discovery call.

Is a small service business ready for an agency?

A small business can benefit when it has room for more work and can explain what a good job is worth. We can begin with a narrow service area and a specific offer. Bring your current lead sources and booking numbers so the recommendation fits your capacity, not an arbitrary growth target.

Free action plan

Choose your next marketing investment with a free plan

Bring the marketing problem you need to solve, along with your site address and current spending. Your free plan starts with a short video call with a co-founder to decide what needs attention, what it costs and how you will measure progress.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan