PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in San Jose, California
A digital marketing agency that helps San Jose service businesses book more jobs.
Your website, search, ads and phones run on one plan that turns San Jose searches into calls, with a co-founder mapping it out by video.
- Site, SEO, ads and phones together
- Budgets set by each trade’s click cost
- Reports in calls and booked jobs
Google searches each month
What San Jose searches for, by service
2,190
searches a month
- Web design1,090
- SEO680
- Digital marketing400
- PPC management20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
How a San Jose marketing agency fits four services together
One San Jose marketing plan from Lithium Marketing covers four jobs: a website that turns visits into calls, SEO that earns unpaid traffic, Google Ads that buys the searches SEO can’t reach yet and an AI receptionist that answers every call. Running them together matters most on the expensive searches. “Plumber san jose” draws about 2,900 searches a month, more than any other trade search we track for the city, and an average click on it costs $39.86. A click that pricey should land on a page that converts and ring a phone that always gets answered.
San Jose had 1,013,321 residents in 2020 and an estimated 989,814 in 2025. A city that isn’t adding residents sends fewer newcomers looking for their first plumber or electrician, so many of your next customers may already have a company they’ve called before. Winning them takes all four services pulling the same way: reviews and rankings that put you in front of them, a site that shows your work, ads on the jobs you want sooner and a phone that never rings out.
What we run
Four services, one San Jose plan
You can hire one service or all four. Each card below goes deeper on how that service works for San Jose businesses.
Rank for the trades you sellService pages for searches like “electrician san jose” and “pest control san jose”, backed by a Google Business Profile that lists the same services.Learn more A site that shows San Jose jobsProject photos from San Jose homes, your service list and a call button on every screen, on a WordPress site registered in your name.Learn more Ads for the jobs you want nowCampaigns sized to San Jose click prices, from cheap landscaping clicks to costly plumbing ones, with each call tied to the keyword that paid for it.Learn more Phones that always pick upEvery San Jose call gets answered 24/7: the AI receptionist books the visit or rings your on-call phone, and custom automation sends the follow-up texts.Learn more
What San Jose customers type
Two San Jose searches, two different starting points
Pest control and landscaping draw similar search counts in San Jose, about 720 and 880 a month, but an average pest control click costs $33.87 against $11.13 for landscaping. That gap changes where each business should start. A landscaper can test Google Ads early on cheap clicks, while a pest control company gets more from service pages and its Google profile first, then buys ads once the site turns visitors into calls.
Roofing sits between them: “roofing company san jose” draws about 720 searches a month at $17.77 a click. A roofer can run both channels from the start, with SEO pages for repairs and replacements and a modest ad budget for the jobs the crew wants sooner.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency san jose | 210 | $9.64 |
| digital marketing agency san jose | 140 | $9.66 |
| digital marketing san jose | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration san jose | 260 | $52.30 |
| plumber san jose | 2,900 | $39.86 |
| garage door repair san jose | 880 | $37.72 |
| pest control san jose | 720 | $33.87 |
| hvac repair san jose | 480 | $29.85 |
| roofing company san jose | 720 | $17.77 |
| electrician san jose | 1,000 | $13.75 |
| landscaping san jose | 880 | $11.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 181 to 3,600 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber san jose”, as Google showed it to a searcher located in San Jose. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
How San Jose is laid out
A San Jose built from former towns
San Jose grew by taking in its neighbors: under one city manager, the city annexed property 1,389 times and grew from 17 to 149 square miles. Many of today’s districts were separate communities before that, and well-known neighborhoods such as Willow Glen, Cambrian, Alviso and Berryessa still go by their own names. That gives every service in your plan the same map. The neighborhoods you serve become pages on your site, entries in your Google profile’s service area, targets in your ads and answers in your receptionist’s knowledge base.
Santa Clara County, home to 1,914,391 people, is the area the trades chart below counts, so its totals include shops from the county’s other cities. Those companies can bid on San Jose searches, and you can work their cities the same way. List every city where you’ll take jobs, and the plan covers each one.
- residents (2025 estimate)
- 989,814
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.3%
- population change, 2020 to 2025
- housing units
- 345,066
- housing units
- of occupied homes owner-occupied
- 55.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60.4%
- of homes built before 1980
- median home value
- $1,233,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who you compete with
Three big trades, three different marketing mixes
Residential remodelers are the largest group on the Santa Clara County chart at 892, followed by 512 plumbing, heating and air-conditioning contractors and 508 landscaping services. Each needs a different mix. A remodeler’s plan leans on project pages and SEO, a plumbing or HVAC company’s leans on the phone line and Google Ads, and a landscaper’s can put more weight on ads, since its clicks cost less.
Electrical contractors number 480 in the county, and “electrician san jose” draws about 1,000 searches a month. For an electrician, that is enough search to support a page for each kind of job, from panel upgrades to lighting, with an AI receptionist answering the calls those pages bring in.
County Business Patterns
Trade and home service businesses in Santa Clara County
Establishments by industry, 2023
- Residential remodelers892
- Plumbing, heating and air-conditioning contractors512
- Landscaping services508
- Electrical contractors480
- New home builders394
- Painting contractors246
- Roofing contractors141
- Excavation and site preparation contractors78
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work starts
The order a San Jose plan runs in
Nothing gets added until the tracking shows where it will pay off.
1
Find the biggest leak first
On the first video call, a co-founder looks at your site, Google profile and phone handling and names the one costing you the most San Jose work.
2
Put tracking on every number
Each phone number and form gets its own tracking, so every later report can say which service brought which call.
3
Build one neighborhood list
Your site pages, Google profile service area, ad targets and receptionist all work from the same list of San Jose neighborhoods and nearby cities.
4
Add the next service when calls support it
Once the first service is producing tracked calls, the report shows whether search, ads or phones should come next.
Results
A plumber’s website, SEO and Google Ads, run as one plan
Sarkinen Plumbing works in Portland and the towns around it, so it isn’t a San Jose case, but it shows the full plan at work: Lithium built its website and handled its SEO and Google Ads, and the card reports what those three produced together. Chris Martin of Mt. Hood Pro Painting, a painting company, describes working with Lithium in his own words.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingBeyond San Jose
Nearby cities on the same plan
One plan can stretch to every city your crews reach. Pick yours from the marketing pages below for Santa Clara, Sunnyvale, Fremont, Hayward, San Mateo and Tracy, or open the Silicon Valley page for the whole region and the California page for every other city we cover.
Pricing
San Jose pricing, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers on a San Jose marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Can an agency outside the Bay Area market a San Jose business?
It can, because Google ranks pages and runs ad auctions the same way for a San Jose business wherever its agency sits. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video, San Jose businesses included. Allison McKenney, our account manager, is the person you email between calls, and every strategy call is with a co-founder.
Do the four services report in one place?
Yes, in one monthly report. Calls and forms from your website, Google profile, ads and receptionist all run through the same tracking, broken out by source, so you can see whether a San Jose job came from a search, an ad or a call the receptionist booked after hours.
What contract comes with a San Jose marketing plan?
Month to month after six months: you commit to an initial six-month term, and from then on either side can end it with 30 days’ notice. The AI receptionist is the exception, with no contract at all. Whichever services you keep, the website and domain stay yours.
Do you work with San Jose trades besides plumbing?
Yes, across the home services: HVAC companies, electricians, roofers, remodelers, landscapers, painters, pest control and restoration firms. What changes by trade is the order of the work and where the budget goes, and a co-founder sets that mix for your business on the first call.
What should I send before the first call?
Your website address, the trades and neighborhoods you want more work from and any call or ad reports you already have. If you don’t track calls yet, say so, since that is often the first fix. A co-founder looks it all over before the video call, so the time goes to your plan.
Free action plan
Map out more booked jobs in San Jose with a co-founder
Tell us which San Jose neighborhoods and jobs you want more of, and share your site and any call reports. On a short video call, a co-founder lays out which of the four services should go first and what it costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ