FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Nashville service businesses
A marketing consultant for Nashville trades, focused on booked jobs.
Your business in Nashville gets its website, search, ads and phone answering planned together, and every call is traced to the channel that produced it.
- One service area across every channel
- Ad budgets set by trade click costs
- Monthly reports in calls and leads
Google searches each month
What Nashville searches for, by service
3,420
searches a month
- Digital marketing1,310
- SEO1,130
- Web design930
- PPC management50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan for Nashville
How the four services work together in Nashville
Your website, SEO, Google Ads and phone answering can all come from Lithium Marketing on one plan, so every channel names the same Nashville service area and every call is counted the same way. Since 1963, Nashville has had a consolidated city-county government, and the city’s 721,074 residents make up most of Davidson County’s 745,904. One name covers most of the county, so your site, Google profile and ads need to agree on exactly which parts of it you serve.
The work also crosses the city line. The Nashville metro area counts 2,197,416 people, and if you take jobs in Murfreesboro or Franklin as well, each city gets its own line in your call report so the budget can follow the ones that book work.
Pick your starting point
Run one service or all four in Nashville
The cards below lead to a page for each service in Nashville, with its own figures and price, and all four feed one call report.
SEO built around Nashville searchesService pages and a Google Business Profile set up for searches such as “electrician nashville”, with your Yelp and BBB details matched to your site.Learn more A site for older homes and new buildsA WordPress website you own, with photos from your Nashville jobs in houses of every age and a call button that stays in reach on a phone.Learn more Google Ads by job typeSeparate campaigns for repair calls and bigger projects, each with a landing page that fits, and every lead traced back from call to click.Learn more Phones answered around the clockCallers give the AI receptionist their address and job details, so a request outside your Nashville service area never fills an appointment slot.Learn more
Searches naming Nashville
Four services, four layers of one results page
When we checked “plumber nashville”, Google’s Local Services listings came first, then the Map Pack, followed by regular results that included Yelp and the Better Business Bureau. That gives a customer several places to find a contractor. We check your website and business listings for conflicting phone numbers or service details, then track which sources bring calls before recommending more spend.
“Roofing company nashville” and “electrician nashville” each draw about 1,300 searches a month. For services you want to promote, we can build dedicated pages and track the calls they bring. Paid campaigns get their own ad groups when ads fit your budget and crew capacity.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency nashville | 720 | $9.58 |
| digital marketing agency nashville | 480 | $9.18 |
| digital marketing nashville | 110 | $11.93 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration nashville | 590 | $57.48 |
| pest control nashville | 1,000 | $37.32 |
| garage door repair nashville | 880 | $36.11 |
| plumber nashville | 2,900 | $33.56 |
| roofing company nashville | 1,300 | $25.06 |
| hvac repair nashville | 210 | $17.50 |
| electrician nashville | 1,300 | $16.00 |
| landscaping nashville | 1,000 | $10.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 34 to 2,600 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber nashville”, as Google showed it to a searcher located in Nashville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Size and growth
A large city to cover, and a growing one
With 475.61 square miles of land and about 1,516 residents per square mile, Nashville is a lot of ground to cover from one shop. Few businesses want work evenly across all of it, so the plan starts with the parts of town you want jobs from. Those go on your website as area pages, into your Google profile as your service area and into your ads as targeted locations, and the parts you skip stay out of all three.
Nashville is among the fastest-growing cities in the U.S., and its population rose 4.6% from 2020 to 2025. If a household moving here has never heard of your business, your website needs to explain what you do without relying on name recognition. We put your work and customer reviews beside the services you want to sell.
- residents (2025 estimate)
- 721,074
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 344,794
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.8%
- of homes built before 1980
- median home value
- $413,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Davidson County trades
Four trades crowd the top of the county chart
Four trades sit close together at the top of the Davidson County chart: residential remodelers at 204, plumbing, heating and air-conditioning contractors at 196, landscaping services at 176 and electrical contractors at 173. In fields that size, what separates you is what a customer can check before calling: recent reviews, real job photos and a phone that gets answered. The plan works on all three at once.
Painting contractors, 48 of them in Davidson County, and pest control companies, at 46, also need a way to measure their marketing. Start with a complete Google Business Profile, pages explaining your services and call tracking. Once you know which calls become paid work, you can decide what to spend on reaching more customers.
County Business Patterns
Trade and home service businesses in Davidson County
Establishments by industry, 2023
- Residential remodelers204
- Plumbing, heating and air-conditioning contractors196
- Landscaping services176
- Electrical contractors173
- New home builders136
- Excavation and site preparation contractors63
- Roofing contractors53
- Painting contractors48
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work is sequenced
Your Nashville plan, in the order we build it
Tracking goes in first, because every service after it is judged on calls.
1
Agree on the service area
We settle which parts of Nashville and which nearby cities you want jobs from, and that list goes into your site, Google profile and ad targeting word for word.
2
Put a number on every channel
Tracked phone numbers and form tags go on your site, your profile and any running ads, so the first month shows what each one produces.
3
Fix the weakest piece first
The service losing you the most calls gets the first budget, whether that is a slow site, a thin profile or voicemail after hours.
4
Add channels as calls justify them
SEO, Google Ads and the AI receptionist come on in the order your call numbers support, and one monthly report covers all of them.
Client results
One fence company, three services from Lithium
F&W Fence Co. hired Lithium for a new website, SEO and Google Ads. Its case study shows the results of that combined work. Alongside the fence company’s results, Chris Martin of Mt. Hood Pro Painting describes the calls his painting business receives through its marketing.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingNearby cities
Marketing pages for the cities around Nashville
If your service area reaches Murfreesboro or Clarksville, or crosses into Bowling Green, Kentucky, or Huntsville, Alabama, each of those cities has its own marketing page below with its own figures. Chattanooga and Owensboro, Kentucky, have pages too, and the Tennessee link opens the statewide list.
Pricing
Published prices for a Nashville plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers on a Nashville marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
If I can only afford one service, which comes first?
Whichever one is losing you the most jobs today. A co-founder reviews your site, Google profile, ad account and phone handling on the first video call and ranks them. Sometimes the cheapest fix is the phones, where the AI receptionist costs $179 a month. Other times it is a site that loads slowly on a phone, and that goes first.
What contract does a Nashville marketing plan come with?
The usual agreement starts with six months, then continues month to month with 30 days’ notice. The AI receptionist has no contract. Your website and domain stay in your name whichever services you keep, so ending a marketing service does not mean losing your site.
How does a Portland-headquartered agency work with a Nashville business?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls are video calls with a co-founder, Allison McKenney handles day-to-day requests, and your monthly report breaks out Nashville calls and leads by channel.
Is my Nashville business too small for a full marketing plan?
Not if your customers look you up before they call. A small shop can begin with one service, such as a website or the AI receptionist, and add SEO or Google Ads once its call numbers support the spend. SEO pricing follows the scope of the work, so one service in a small area typically sits near $1,300 a month.
Do you handle conversion rate optimization for Nashville sites?
Yes, as part of the website and Google Ads work, not as a separate package. We look at where visitors leave, move the call button and quote form to where they look first, and give each ad group a landing page that matches it. The aim is more calls from the traffic you already have, and the monthly report shows whether that happened.
Free action plan
Book a free review of your Nashville marketing
Tell us which jobs you want more of and which parts of Nashville you cover. A co-founder reviews your site, Google profile and any running ads before a short video call, then shows you which fix to make first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ