SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Search visibility in Topeka, Kansas
When we checked “plumber topeka”, the Map Pack sat above every organic result, so Topeka SEO builds your Google profile and the pages under it.

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Topeka SEO, answered
Local search in Topeka splits in two: the map at the top of the results and the pages underneath it. Lithium Marketing works both sides for Topeka service businesses, from the Google Business Profile and its reviews to the service pages Google matches to a search.
Roofing searches in Topeka run 320 a month and landscaping 260, and Shawnee County's roofing contractors number 16 while its landscaping companies number 39. Against that many competitors, a page for the job beats a page that lists everything, and the profile categories should match those pages.
Search in Topeka
Plumbing is Topeka's biggest trade search at 1,300 a month, and the caller usually has one question: can you come today? Roofing searches at 320 a month read more like a request for an estimate and a date, so the two trades get different pages and different first screens.
When we checked “plumber topeka”, the three Map Pack listings carried 235, 149 and 2,200 reviews. The listing with 149 reviews sat beside one with 2,200, so a smaller count did not hold it back. Yelp, Facebook and the Better Business Bureau also appeared in the top ten, which is why the Google profile, the site and the directory pages carry the same name, phone and services.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo topeka | 10 | not reported |
| seo agency topeka | under 10 | not reported |
| seo company topeka | under 10 | not reported |
| seo services topeka | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber topeka”, as Google showed it to a searcher located in Topeka. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Topeka market
The median home in Topeka dates to 1967, and only 4.4% of the housing was built in 2010 or later. New construction is a small share of the housing here, so the searches worth winning are for repairs, replacements and upgrades on houses that already exist, and each of those jobs deserves its own page.
The city is smaller than the market around it: 125,795 people live inside the Topeka city limits, while the metro area holds 233,052. A business that serves both needs area pages for the smaller towns and a Google profile service area that reaches them, or the work outside the city line goes to a competitor whose pages already name those towns.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Shawnee County
With 49 plumbing, heating and air-conditioning contractors in Shawnee County and 31 electrical contractors beside them, the page that gets picked names the exact job: a furnace that quit overnight, a water heater at the end of its life, a panel that will not carry a new circuit.
Roofing is the smaller field here, and the profile, the reviews and a service page with finished roofs are what separate one roofer from the next.
County Business Patterns
Trade and home service businesses in Shawnee County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The profile and the pages come before the links, and the report counts calls from the first month.
We pull the searches that name Topeka, note which profiles and pages hold the top spots and list the gaps against the jobs you sell.
Titles, headings, service lists and internal links get fixed, and a page that cannot match a real search gets merged or rewritten.
Each service you want more of gets its own page, and each town you cover gets an area page, both in the words a customer uses.
The profile gets the categories and services that match those pages, reviews are requested after finished jobs, and links point at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Byers Septic Service, a septic company, brought Lithium in for a new website, SEO and Google Ads, and the case card below holds the result. Kevin Atiyeh, who runs Atiyeh Bros, a carpet and rug business, is quoted beside it.
Septic9Xorganic traffic
91 to 799 visits a month
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Topeka
Six links below cover Olathe, Overland Park and Kansas City in Kansas, plus Kansas City, Lee's Summit and Independence in Missouri. Two of them say Kansas City, so check the state before you click. Open the two or three where you already work, and let the search figures on each page tell you whether that town has earned a page on your own site. The Kansas link lists every city we cover.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
It runs $1,300–$3,000 a month. The low end fits one location, one trade and a site that needs small fixes. The high end fits several services, several towns and a site that needs pages written, because the retainer pays for the writing, the links and the profile work each of those needs.
Technical fixes usually move within 30 days, local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four. The report counts calls from the first month, so the direction shows before the money does.
There is an initial six-month term, then 30 days' notice ends it whenever you choose. The six months exist because local rankings need that long to show a direction, and after that the retainer keeps running month to month.
No one can promise a place there; Google decides who appears in that map, and it changes the order without telling anyone. What the retainer buys is the profile work, the service pages, the citations and the links that give Google a reason to include you, and the report shows what shifted each month.
The same pages and profile work make a business easier for AI tools to read. That means a direct answer in the first sentence, schema that names the service and the area, and one set of hours and phone numbers across every profile. There is no switch that puts a business into an AI answer, so the report keeps counting calls.
Free action plan
Send the site and the two services that bring your best jobs. A co-founder will open the results for both on a short video call, point at the pages Google is not showing and list the profile fields to fix before anything else.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ