Topeka Google Ads that show which keyword turned into a call.

Start with enough to buy a few calls a week in your trade, and let the call record set the rest. Expensive trades need fewer clicks to spend the same money, so the first month is about learning what a booked job costs before the budget climbs.

Usually within the first week, provided the tracking is live before the first impression. The weeks after that are spent subtracting: terms that never convert get blocked, and the money moves to the searches that end in a booked job. Every term cut is money that stays in the budget.

Expect a six-month first term, then month to month. The management fee and your ad spend are two separate lines. The fee tracks the ad spend you commit, the channels we run and the landing pages the account needs, and you see both in writing before anything launches.

That depends on where your buyers look. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram. If your trade's Google clicks cost a lot, or your customers spend evenings on Facebook, a second channel is worth a test: start with the cheapest and keep it only while the calls justify it.

The report reads in calls, leads and cost per lead, sorted by campaign, and every one of them carries the keyword and ad that produced it. When your team marks the leads that became jobs, the account can be followed from the first click to the invoice.