RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Topeka, Kansas
A Topeka marketing plan for service businesses that ends in calls.
233,052 people live in the Topeka metro area, and one plan covers the website, the search work, the ads and the phone at published prices.
- Site, search, ads and phones, one plan
- Prices published before work starts
- Reports counted in calls and jobs
Google searches each month
What Topeka searches for, by service
30
searches a month
- Digital marketing10
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one marketing plan covers for a Topeka business
If three different people handle your website, your ads and your phone, nobody can tell you which one produced the last call. Lithium Marketing puts the four services on one plan so every call is counted once, and the plan is built for the whole five-county Topeka metro area, not only the city limits.
The trades decide where the money goes first. Pest control searches reach 480 a month in Topeka, and electrician searches another 480, while Shawnee County holds 11 pest control companies and 31 electrical contractors. A page that answers the exact search is the one that gets the call, and the reported calls are what tell you whether it worked.
The four services
The four services, and what each one does for a Topeka trade
Pick the one that fixes what costs you jobs now, then add the next when the calls support it. The cards below lead to the Topeka page for each service.
Topeka SEOA page for each trade you sell and a Google profile that matches it, so a Topeka search lands on the right one.Learn more Websites for Topeka tradesA WordPress site you own, built for a phone in one hand and an estimate request in the other.Learn more Google Ads for TopekaAds aimed at the jobs with margin, with every call tied to its keyword and budget moved by what the calls show.Learn more An AI receptionist for TopekaCalls answered at any hour, jobs booked into your calendar and urgent ones sent to your on-call tech, plus custom automation.Learn more
Search in Topeka
Topeka buyers search for the trade, not the agency
About 10 searches a month name “marketing agency topeka”. The volume sits with the trades instead: pest control and electrician searches reach 480 each, and the people typing those words want a price for a job, not a strategy deck. That is why the budget goes to the pages and ads that meet them at the trade search.
What a click costs decides the mix. In Topeka, pest control sells for an average of $9.90 a click and electrician work for $12.30, so a modest budget can buy real calls in both trades before anyone commits to a retainer. Put the website and the Google profile behind those clicks and you have three ways to be the business that gets picked.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency topeka | 10 | not reported |
| digital marketing agency topeka | under 10 | not reported |
| digital marketing topeka | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair topeka | 210 | $57.68 |
| hvac repair topeka | 10 | $44.42 |
| plumber topeka | 1,300 | $15.40 |
| electrician topeka | 480 | $12.30 |
| pest control topeka | 480 | $9.90 |
| roofing company topeka | 320 | $7.81 |
| landscaping topeka | 260 | $2.34 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 149 to 2,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber topeka”, as Google showed it to a searcher located in Topeka. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Topeka market
What 59,868 housing units and a $144,200 median value mean
Topeka has 59,868 housing units, and 59.0% of the occupied ones are owner-occupied, so most occupied homes belong to the people living in them. The median home value inside the city is $144,200, and across Shawnee County it is $180,900, a gap that should shape how the site talks about a big repair.
That gap between city and county values is a marketing decision, not a curiosity. It is why the quote request and the service pages carry the pricing language, while the county's other cities get area pages of their own.
- residents (2025 estimate)
- 125,795
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 59,868
- housing units
- of occupied homes owner-occupied
- 59%
- of occupied homes owner-occupied
- of homes built before 1980
- 67.5%
- of homes built before 1980
- median home value
- $144,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Shawnee County
What the county's trade mix says about your first service
Shawnee County's biggest trade group is plumbing, heating and air-conditioning, with 49 establishments. Landscaping companies come next at 39, then residential remodelers at 37, electrical contractors at 31, home builders at 24, painting contractors at 21, excavation and site preparation at 19 and roofing contractors at 16. Shawnee County holds 3,959 establishments of all kinds, so these eight trade groups sit inside a much larger business community.
The mix decides which service pays first. A contractor selling projects needs finished work on the site and a form that asks for scope; a trade selling repairs needs the phone answered and the calls tracked; a landscaper needs the budget to follow the season. None of them needs the same plan as the others, which is why the four services stay separate and each carries its own price.
County Business Patterns
Trade and home service businesses in Shawnee County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Landscaping services39
- Residential remodelers37
- Electrical contractors31
- New home builders24
- Painting contractors21
- Excavation and site preparation contractors19
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Topeka plan follows
One service at a time, in the order your call history points to, with the price published before anything starts.
1
Trace the last ten jobs
We tag the website, the Google profile and any live ads so the first month shows where the jobs you already win come from.
2
Make the site ready for traffic
A site that is slow on a phone or hides the estimate button gets fixed before any more traffic is pointed at it.
3
Put pages behind the trades you want
Service pages, the Google profile and the ads are aimed at the jobs with the best margin, not the busiest trade names.
4
Staff the phone without hiring
The AI receptionist answers what the crew cannot, and automation sends the follow-up text and the review request.
Proof
Robinson Restoration: a website build plus SEO
Robinson Restoration, a restoration company, hired Lithium for a new website and SEO. The card below shows the change in its organic traffic and rankings, and both the site and the search plan are behind those numbers. Marc Rickabaugh of Rickabaugh Construction has his own say in the quote card.
Restoration“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Topeka
The cities on either side of the state line
Kansas City appears twice in the links below, once in Kansas and once in Missouri, and the others cover Olathe, Overland Park, Lee's Summit and Independence. Check the state before you click. If your crews cross the line for work, name both states in the site's service area.
Pricing
The published price for each Topeka service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers about a Topeka marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Topeka business start when it needs more work?
Start with the place the jobs leak. If the phone rings out while crews are on site, the receptionist comes first. If the website loses people on a phone, the site comes first. If both hold up and the calls are still too few, the search work or the ads come next. A co-founder walks that order with you on the first call, using your own call history.
Can we add the other services later?
Adding one later is straightforward. Start with the service that fixes the biggest gap, keep the tracking in place, and add the next when the calls show where the rest of the leak is. SEO is a monthly range, Google Ads carries a management fee from $500 a month, plus ad spend, and the AI receptionist is $179 a month with no contract and no setup fee, so the total changes only when you choose to add something.
What does working with Lithium look like from Topeka?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs your strategy calls, and an account manager handles the day-to-day questions.
How is the bill built when we run more than one service?
You pay for what you pick. Website work is typically $5,000; SEO runs $1,300–$3,000 a month; Google Ads management starts at $500 a month, plus ad spend; the AI receptionist is $179 a month with no contract and no setup fee; and custom automation is quoted after a free discovery call. Adding a second service never changes the price of the first.
Is this only for plumbers and roofers?
No. Lithium works with home service businesses across the trades, from plumbing and HVAC to landscaping, painting, pest control and restoration, and also with manufacturers, insurance agencies and real estate firms. All of them live or die on a customer who opens Google before calling. If your business runs on estimates and phone calls, the plan fits.
Free action plan
Get a free Topeka plan built around the jobs you want
Tell us what the business runs on: the trades, the towns and the jobs you want more of. A co-founder will take the whole thing apart on a short video call and say which service to buy first and what it costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ