Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Vancouver, Washington
A digital marketing agency that helps Vancouver, WA service businesses book more jobs.
Your website, SEO, Google Ads and phone answering work as one plan aimed at Vancouver, WA customers, with a co-founder running your first call.
- Call tracking on every channel
- A website, SEO, ads and phones in sync
- Monthly results counted in calls
Google searches each month
What Vancouver searches for, by service
670
searches a month
- Web design370
- SEO210
- Digital marketing80
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where to start
Marketing for a Vancouver business in a two-state metro
Lithium Marketing plans and runs the four things that bring a Vancouver, WA service business its calls: the website, SEO, Google Ads and an AI receptionist. Vancouver sits on the north bank of the Columbia River, directly north of Portland, Oregon, which puts your customers, your competitors and your ad targeting on both sides of a state line. So every plan starts with one decision: which side of the river you want work from.
The field keeps getting busier. According to Axios, city leaders say new business starts in Vancouver have risen 38% since 2021, and some of those companies may be after the same customers you are. That’s why each service on your plan gets one clear job: the website turns a visit into a call, SEO and Google Ads bring searchers to it, and the AI receptionist makes sure the phone gets answered.
Four services, one plan
Pick one service or run all four in Vancouver
Each card opens the Vancouver page for that service, with its own search figures and plan. You can start with one and add the next once tracking shows what the first is returning.
SEO in Vancouver, WAGets your Google Business Profile and service pages showing when Clark County customers search for the work you do.Learn more Web design in Vancouver, WAA WordPress site in your name that loads fast on a phone, shows finished jobs and keeps the call button in reach.Learn more PPC in Vancouver, WAPaid search for the work you need on the calendar this month, measured by the calls and booked jobs each ad brings in.Learn more AI receptionist in Vancouver, WAAnswers, qualifies and books callers day and night, plus custom automation for the follow-up work after each call.Learn more
Trade searches in Vancouver
Splitting a Vancouver budget between search and ads
Vancouver’s trade searches are big enough to budget around. “Roofing company vancouver wa” draws about 1,000 searches a month, and the average click on it costs $36.72. When clicks run that high, a roofer usually gets more from SEO and the Map Pack over time, and Google Ads covers the jobs that need booking this month.
“Landscaping vancouver wa” is a cheaper click at $10.43, on about 590 searches a month, which makes Google Ads a fast way for a landscaper to learn what a lead costs. Whatever you sell, check your directory listings too. Facebook, Thumbtack and Yelp all ranked in the top 10 for “plumber vancouver wa”, so your profiles there should show the same name, phone number and services as your website.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing vancouver wa | 30 | $21.00 |
| marketing agency vancouver wa | 30 | $2.25 |
| digital marketing agency vancouver wa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair vancouver wa | 390 | $66.95 |
| hvac repair vancouver wa | 140 | $38.54 |
| plumber vancouver wa | 1,600 | $37.87 |
| roofing company vancouver wa | 1,000 | $36.72 |
| pest control vancouver wa | 720 | $24.15 |
| electrician vancouver wa | 590 | $20.92 |
| water damage restoration vancouver wa | 110 | $16.58 |
| landscaping vancouver wa | 590 | $10.43 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 179 to 2,500 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber vancouver wa”, as Google showed it to a searcher located in Vancouver. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
City and county
Vancouver sits inside a bigger Clark County market
Vancouver has 199,698 residents, and Clark County as a whole has 532,119. If your crews work the rest of the county too, your Google Business Profile service area, your area pages and your ad targeting should all say so, because a plan drawn at the city limits hands those customers to someone else.
Across Clark County, 66.4% of occupied homes are owner-occupied and the median home value is $522,900. Owners are the clear majority countywide, so the website should speak to homeowners first with project photos, reviews and an estimate form. Inside Vancouver the split is closer to even, so give landlords and property managers their own page if rentals are part of your work.
- residents (2025 estimate)
- 199,698
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 85,421
- housing units
- of occupied homes owner-occupied
- 50.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.2%
- of homes built before 1980
- median home value
- $462,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Clark County
Project trades and repair trades lean on different services
Clark County’s two biggest trade groups sell projects: 325 residential remodelers and 253 new home builders. Project work is sold on past jobs, so for these companies the plan leans on the website’s galleries, SEO for each project type and Google Ads that send people to an estimate form.
Repair trades run on the phone. The county also has 199 plumbing, heating and air-conditioning contractors and 172 electrical contractors, and their customers often need someone today. For them, the weight shifts to the Map Pack, call tracking and an AI receptionist that picks up every call.
County Business Patterns
Trade and home service businesses in Clark County
Establishments by industry, 2023
- Residential remodelers325
- New home builders253
- Plumbing, heating and air-conditioning contractors199
- Landscaping services194
- Electrical contractors172
- Painting contractors123
- Excavation and site preparation contractors104
- Roofing contractors81
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work is ordered
The order a Vancouver plan runs in
Each step uses what the one before it measured, so no service gets more budget until it shows calls.
1
Choose the side of the river
We map where your jobs come from today and agree which Clark County areas, and which Oregon cities if any, the plan should chase.
2
Install call and form tracking
Tracking goes on your website, Google Business Profile and any ads already running, so the first report shows which channel each Vancouver call came from.
3
Fix the website before buying traffic
A slow or confusing site wastes every visit that SEO and ads send, so it gets repaired or rebuilt first.
4
Add search, ads and phone answering
SEO and Google Ads go to the services you want more of, and the AI receptionist answers the calls they bring in.
Proof
Results from a glass company across the river
For a case close to Vancouver, look across the Columbia: Town & Country Glass, a commercial glass company in Portland. Lithium built its new website and ran its SEO and Google Ads side by side, and every number on the card came from that mix, the same one a Vancouver plan can include. Drake Snodgrass of Drake’s 7 Dees, a landscaping and garden center business, speaks for himself in the quote beside it.
Commercial glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesThe Oregon side
Marketing across the river in Oregon
Portland, Fairview, Gresham, Troutdale, Bethany and Happy Valley all sit across the Columbia in Oregon, and each one has a marketing page of its own with local search figures. If your crews cross the river for work, start with those; for cities on the Washington side, use the state page.
Pricing
Published prices for Vancouver, WA businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Vancouver, WA marketing questions
Still curious?
Call (503) 766-5964 or email [email protected].
Do you work with Vancouver businesses that also take jobs in Oregon?
Yes, and the plan covers both sides of the river. We build pages for the Oregon cities you serve, set your Google Business Profile service area to match and target ads city by city, so a Portland job and a Vancouver job each get traced back to the channel that produced it.
How does a Portland agency work with a Vancouver company?
Over video calls, phone and email, which is how Lithium works with every client, Portland ones included. You get a co-founder on your strategy calls and Allison McKenney, our account manager, for day-to-day questions. The team is spread across Portland, Bend and Seattle, and the company is headquartered in Portland.
How will I know which service brought in a job?
Call and form tracking shows you. Every call and form gets tagged with its source, whether that’s the website, your Google Business Profile or an ad, and the monthly report counts calls and leads by channel. Mark which leads booked and we can follow each channel through to the job.
Do you work with my kind of service business?
Very likely. Most of our clients are home service and trade businesses, and we have current clients in HVAC, roofing, electrical, pest control and painting, plus case studies in plumbing, landscaping, restoration and glass. If your customers search Google before they call, the same work applies to your trade.
Is my business too small for a Vancouver marketing plan?
Not if your customers find you on Google. A one-truck business can start with a single service, such as the AI receptionist or a new website, and add SEO or Google Ads when the budget allows. Each service is priced on its own, so you never pay for parts of the plan you aren’t using.
Free action plan
Get a free marketing plan for your Vancouver, WA business
Tell us the jobs you want more of and if you also work the Oregon side, and include a link to your site. On a short video call, a co-founder will show you where your calls come from now and which service to fund first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ