PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Vancouver, Washington
PPC that turns Vancouver, WA ad clicks into calls.
Vancouver, WA service businesses get Google Ads campaigns aimed at the jobs they want most, from $500 a month in management, plus ad spend.
- Every call traced to its keyword
- Separate campaigns for each service
- Bids set city by city
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Vancouver click costs
What a Vancouver Google Ads budget buys
Lithium Marketing runs Google Ads for Vancouver, WA service businesses and tracks every call back to the keyword that produced it. That tracking matters most where clicks cost the most: advertisers pay $66.95 on average for “garage door repair vancouver wa”, the highest of the trade searches we checked. At prices like that, guessing which keyword booked a job gets expensive fast, so tracking goes in before the budget grows.
Clicks on “hvac repair vancouver wa” average $38.54, and “roofing company vancouver wa” averages $36.72. “Pest control vancouver wa” costs less, $24.15 a click on about 720 searches a month, which gives a smaller budget room to find its cost per lead before it scales up.
The results page
What Google showed for a Vancouver trade search
Our check of “plumber vancouver wa” found a results page without a single paid ad. That can change by the hour, so treat it as one snapshot. The steadier lesson is that ads share that page with the Map Pack and a long list of organic results, and a business that shows in two of those spots gives the searcher two chances to pick it.
Because many Vancouver residents work in Portland, a homeowner may look for a Vancouver contractor from a desk across the river at lunch. Targeting by physical location alone can miss that search, so we set campaigns to reach people searching about Vancouver as well as people located there, and keep the keywords tied to the city.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency vancouver wa | 10 | not reported |
| google ads agency vancouver wa | under 10 | not reported |
| ppc management vancouver wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair vancouver wa | 390 | $66.95 |
| hvac repair vancouver wa | 140 | $38.54 |
| plumber vancouver wa | 1,600 | $37.87 |
| roofing company vancouver wa | 1,000 | $36.72 |
| pest control vancouver wa | 720 | $24.15 |
| electrician vancouver wa | 590 | $20.92 |
| water damage restoration vancouver wa | 110 | $16.58 |
| landscaping vancouver wa | 590 | $10.43 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 179 to 2,500 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber vancouver wa”, as Google showed it to a searcher located in Vancouver. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons in Vancouver
Timing Vancouver ad spend to the wet and dry months
Rain falls often through fall, winter and spring in Vancouver, then ceases around the middle of June, with dry and warm weather lasting through September. Exterior painting, landscaping and deck building are outdoor jobs that fit that window, so budgets for that work should rise in late spring and stay up through the dry months.
Roofers, restoration companies and HVAC contractors may see the reverse. If your leak, water damage or furnace calls pick up once the rain comes back in fall, we hold budget back in the dry months and release it as the wet season starts, then shift the timing to match the dates your tracking records.
- residents (2025 estimate)
- 199,698
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 85,421
- housing units
- of occupied homes owner-occupied
- 50.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.2%
- of homes built before 1980
- median home value
- $462,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and bidding
Bidding by trade in Clark County
Electrical work is a busy field, with 172 electrical contractors in Clark County, and “electrician vancouver wa” draws about 590 searches a month at $20.92 a click. At that price an electrician can run separate campaigns for panel upgrades, EV chargers and repairs, each sending clicks to a page about that job.
The county’s 325 residential remodelers sell bigger jobs on longer timelines. Their ads should lead to a project gallery and an estimate form, and their reports should count booked estimates, since a remodel can take weeks to sign after the first click.
County Business Patterns
Trade and home service businesses in Clark County
Establishments by industry, 2023
- Residential remodelers325
- New home builders253
- Plumbing, heating and air-conditioning contractors199
- Landscaping services194
- Electrical contractors172
- Painting contractors123
- Excavation and site preparation contractors104
- Roofing contractors81
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How we start a Vancouver ad campaign
You see the tracking setup before we spend a dollar, and each later budget change follows what the calls show.
1
Track calls, forms and texts
Before the first ad runs, we install call tracking and conversion tags so the monthly report can name the search behind every lead.
2
Split campaigns by service
Each service you sell gets its own campaign, ad text and landing page, with Vancouver and any Oregon cities you serve targeted separately.
3
Set the ad schedule
Ads run on the hours and days your tracking shows calls booking best, and the budget leans that way.
4
Prune search terms as data comes in
We review search terms daily for the first 30 days and weekly after that, remove the ones that bring calls you don’t want and move that money to the campaigns booking jobs.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing’s ads, site and search work
Sarkinen Plumbing, a plumber serving Portland and the towns around it, gives Vancouver owners a case from inside their own metro. Lithium ran its Google Ads while also building its website and handling its SEO, so the card reflects all three. Drake Snodgrass, of the landscaping and garden center business Drake’s 7 Dees, talks in his quote about how much of his budget used to go to paid search.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAds across the river
Targeting Oregon cities from a Vancouver account
One Google Ads account can bid on Vancouver and on Oregon cities at different prices. If you take jobs in Portland, Fairview, Gresham, Troutdale, Bethany or Happy Valley, the PPC page for each one below shows what its clicks cost, and the Washington page covers the other cities in the state.
Published price
Google Ads management pricing for Vancouver, WA
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you run Google Ads in Vancouver
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Vancouver business budget for clicks?
Typical ad spend runs $2,000 to $5,000 a month, separate from the management fee, and your trade’s click cost moves you within that range. A garage door company paying $66.95 a click needs a bigger budget for the same number of calls than a pest control company at $24.15. Your first month’s budget is agreed on the strategy call, then raised or trimmed by your cost per lead once tracking is live.
Is there a contract for Google Ads management?
Google Ads management runs on a six-month first term, and after that it continues month to month on 30 days’ notice. The fee starts at $500 a month, plus ad spend, and grows with your spend, the channels we run and any landing page work.
Can one campaign cover Portland jobs as well?
Yes, and it’s set up so you can see each side of the river on its own. Portland and the other Oregon cities you serve get their own targeting and bids, so if Oregon calls cost more or book less often, the budget moves back toward Vancouver.
How soon do Vancouver ads start bringing calls?
Calls often arrive in week one, once the ads are live and tracking is working. Expect the first month to be a learning period: we watch which searches book jobs and remove the ones that don’t, so the cost per lead has room to settle.
Should we advertise on Facebook or Microsoft Ads too?
They can help, after Google Ads is tracking well. Meta ads reach homeowners on Facebook and Instagram before they search, which suits project work like remodels and landscaping, and Microsoft Ads puts you in front of people searching on Bing. We add one channel at a time so each one’s calls are counted on their own.
Free action plan
See what Vancouver clicks would cost for your work
Tell us if you run Google Ads today and which jobs you’d most like to book. A co-founder will price those clicks for Vancouver and any Oregon cities you serve, then walk you through a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ