GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Waco, Texas
Local SEO for Waco service businesses, with the work reported in calls and calls.
Local SEO for a Waco service business comes with a monthly report in calls and booked jobs, and the price is agreed before work starts.
- Pages for the trades you sell
- A Google profile with every service
- A report in calls and jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Waco SEO, answered
What local search can do for a Waco trade
“plumber waco” draws 1,300 searches a month, and Lithium Marketing builds the pages and Google profile that help a Waco service business show up for those searches, with the plan and price agreed before work starts.
McLennan County lists 109 plumbing and HVAC contractors and 28 roofing contractors, which is why the profile and the page have to carry more than a name and a phone number. A complete profile, a page for each service and recent reviews give Google something to match against the search.
What Waco types
What the phrase table means for your pages
“seo company waco” and “seo waco” each draw 10 searches a month. Those are thin numbers for the service itself, so the work targets the trade searches instead: “roofing company waco” draws 390 searches a month, and one of those can end in a call. On the “plumber waco” results page, Facebook, Reddit, Thumbtack and Yelp all appeared in the top 10, and no ads showed when we checked.
The results page for “plumber waco” put the Map Pack first, with three businesses carrying 1,100, 53 and 198 reviews. Reviews and a complete profile matter, but the page a customer lands on still has to explain the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company waco | 10 | not reported |
| seo services waco | 10 | not reported |
| seo waco | 10 | not reported |
| seo agency waco | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 53 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber waco”, as Google showed it to a searcher located in Waco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The county around the city
A county seat with a wide draw
Waco is the county seat of McLennan County. McLennan County holds 272,020 people, and Waco itself has 147,788 residents, so a crew that works beyond the city line covers several towns.
If your crews work in more than one of those towns, each one needs an area page that names it, the services you take there and a job from that town if you have one. A single county page leaves the customer to guess whether the crew works where they live.
- residents (2025 estimate)
- 147,788
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.5%
- population change, 2020 to 2025
- housing units
- 61,163
- housing units
- of occupied homes owner-occupied
- 49.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.9%
- of homes built before 1980
- median home value
- $221,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade counts in McLennan County
Where a smaller trade can get found
In McLennan County, landscaping has 65 companies and pest control has 19. A landscaper sells projects, so the pages that matter show finished work; a pest company sells a visit and a plan, so its pages answer coverage, timing and follow-up.
The same page logic applies whatever the trade: one page for each service, one for each town you cover, and a profile that matches both. A single page that lists everything gives Google and the customer less to match.
County Business Patterns
Trade and home service businesses in McLennan County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors109
- Residential remodelers67
- New home builders66
- Landscaping services65
- Electrical contractors54
- Roofing contractors28
- Excavation and site preparation contractors28
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the monthly SEO work covers
The first month clears what blocks Google, the following months add pages and profile work, and links come last, aimed at the pages already earning calls.
1
Fix what blocks Google
Crawl errors, slow pages and broken internal links get fixed first, and those changes usually show within the first 30 days.
2
Make the profile complete
Services, photos and the areas you cover all go on the profile, and the review request your crews hand over is short enough to use at the end of a job.
3
Build pages that answer searches
Each service you want more of gets its own page, and the towns you cover get pages of their own, not a single line on the contact page.
4
Keep details consistent
Name, phone and service list get checked against the directories that still show up in local results, and the links point at the pages that already produce calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A client record
A glass company's website, SEO and ad work
Dixie Glass serves the Mississippi Gulf Coast. Lithium built its new website, ran its SEO and managed its Google Ads, and the card reports the result. Daniel Busby, whose Willard Power Vac handles air ducts and dryer vents, gives the quote.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacNearby Waco
SEO for the towns your crews reach
An area page earns its place when your crews work there. The nearest towns have their own SEO pages below, and the Texas page covers the cities beyond them; start with the ones already on your schedule.
Published price
What a Waco SEO retainer costs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
What does SEO cost in Waco, and what moves the number?
The retainer runs $1,300–$3,000 a month. Where you land depends on the number of services and towns you want covered, the state of the site and the value of one booked job. We agree the scope and the number before the first month starts.
When do the first results show up?
Technical fixes usually move within the first 30 days. Local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four. The count of calls and booked jobs starts in month one, so the trend is visible before the rankings shift.
Do we need a new website before SEO can work?
Not always. If the current site loads quickly, explains the services and lets a customer call in one tap, SEO can work with it. If it hides the phone number or has no page for a service you sell, the site becomes the first job.
Can SEO help a business that already runs on referrals?
It can add a second source of calls without asking you to stop relying on referrals. The work makes your business findable when a referral looks you up, and it gives a new customer a page that explains the work before they call.
Who controls the Google profile and the content?
You do. The profile, the domain and the content are already in your accounts, and Lithium works inside them. There is nothing to hand back when the work stops.
Free action plan
Request a Waco SEO plan with the price in it
Send your site and the services and towns you want to rank for. A co-founder will show you the pages that are missing and the work the first 60 days covers, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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