PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Waco, Texas
Google Ads for Waco service businesses, with every click tied to a keyword.
Google Ads for a Waco service business, with each call tied to the keyword that paid for it and a landing page built for the job.
- Calls matched to their keyword
- One page per advertised job
- Budget follows your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Waco PPC, answered
What Waco clicks cost, and what to do about it
An average click on “garage door repair waco” costs $52.06, one of the highest prices in the Waco table, and Lithium Marketing builds the tracking and landing pages that keep that spend tied to a real job. Without a call source, a Waco campaign cannot tell a booked repair from a wasted click.
The same table puts “hvac repair waco” at $25.36 and “plumber waco” at $28.86, so the trades sitting on the higher click prices need the tightest search terms and the clearest landing pages. A generic page that lists every service wastes the click before the customer reads it.
Click costs in Waco
What each trade click buys
The phrase “garage door repair waco” draws 170 searches a month, and at that click price the ad and the landing page have to name the repair the caller needs, not the whole catalog.
The lower end of the table matters too. “landscaping waco” costs $11.14 a click, which leaves room to test a wider set of searches before the account narrows to the phrases that produce calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency waco | under 10 | not reported |
| ppc agency waco | under 10 | not reported |
| ppc management waco | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair waco | 170 | $52.06 |
| plumber waco | 1,300 | $28.86 |
| hvac repair waco | 40 | $25.36 |
| pest control waco | 1,000 | $21.85 |
| roofing company waco | 390 | $11.69 |
| landscaping waco | 390 | $11.14 |
| electrician waco | 480 | $6.76 |
| water damage restoration waco | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 53 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber waco”, as Google showed it to a searcher located in Waco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and housing
Heat, roofs and the weeks that fill
Some 90 °F temperatures have been observed in every month in Waco, so an HVAC advertiser cannot assume the cooling season starts and stops on a calendar. If your own call history shows heat-driven weeks, the budget can be ready before they arrive.
45.7% of McLennan County's housing was built before 1980. If your repair work comes from older homes, point ads at the searches those owners use, then let the call record decide whether the spend belongs there.
- residents (2025 estimate)
- 147,788
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.5%
- population change, 2020 to 2025
- housing units
- 61,163
- housing units
- of occupied homes owner-occupied
- 49.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.9%
- of homes built before 1980
- median home value
- $221,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's trades
Which trades can carry a paid click
McLennan County lists 28 roofing contractors, and “roofing company waco” costs $11.69 a click on 390 searches a month. A roofer can bid on the repair terms that produce inspections without buying every broad roofing word in the account.
McLennan County lists 54 electrical contractors, and “electrician waco” is the cheapest trade click in the Waco table at $6.76. That price gives an electrician room to test panel upgrades or service calls before deciding which one earns the budget.
County Business Patterns
Trade and home service businesses in McLennan County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors109
- Residential remodelers67
- New home builders66
- Landscaping services65
- Electrical contractors54
- Roofing contractors28
- Excavation and site preparation contractors28
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Waco account gets built
The tracking goes in first, the campaign structure follows, and the budget moves only after the calls have a source.
1
Start with the live account
We read the account as it stands, keep what already produces calls and mark the terms that spend without returning one.
2
Track the call, then the form
A conversion tag goes on each call and each form, so the keyword that paid for the lead stays attached to it.
3
Split campaigns by job
A garage door repair and a full installation get separate campaigns and separate pages, so the ad matches the work.
4
Check bids every morning
For the first 30 days the bids get a daily look; after that, a weekly one, always against the Waco budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The numbers
The Ads work inside a plumbing company's results
Sarkinen Plumbing's card carries the ad conversion rate from Lithium's website, SEO and Google Ads work. Dave Turin of Dozer Dave, an excavation contractor, gives the testimonial beside it.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveWhere your ads run
Target the towns you serve, not a radius
Where the ads run is a business decision, not a radius setting. Killeen, Georgetown, Round Rock, Grand Prairie, Arlington and Fort Worth each have a PPC page below, and the Texas page lists the rest; add a town when you can answer its calls, and set a separate bid for it.
Published price
What Waco ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put a Waco budget into Google
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget makes sense for a Waco trade?
Start from what a booked job is worth to you, then work backward through the click price and the share of clicks your page turns into calls. In Waco, a garage door company at $52.06 a click and a landscaper at $11.14 land on very different monthly numbers. We pick the first budget together and revise it once tracking shows the cost per lead.
When do the first calls arrive?
With tracking live, the first calls tend to arrive in week one. From there the account gets a regular pass: terms that never turn into a call lose their budget, and the ones that do get more. Cost per lead has room to move as the account learns, and the report shows it.
What is the management fee, and what does it cover?
Management starts at $500 a month, plus ad spend. What you pay above that depends on the size of the ad budget, how many channels we run and how much landing page work the campaign needs. The fee covers the account build, search term review, bids, reporting and ongoing changes, and it is set before the first campaign launches.
Which clicks cost the most in Waco?
Garage door repair is the highest in the Waco table at $52.06, with plumbing at $28.86 and HVAC repair at $25.36 behind it. High click prices do not rule a trade out; they make the landing page and the search term list matter more.
Can we advertise only in the weeks when work is slow?
The account can run when your crews have room and pause when they do not, as long as the landing page and phone line are ready. When the ads return, we build the calendar around your own call history, not a fixed season.
Free action plan
Get a Waco ad plan with the click costs in it
Send us the trade that needs more work and the weeks your crews have room. A co-founder takes the short video call, walks through the click costs for that trade and agrees on how long the first test will run.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ