PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing for Waco home builders
A digital marketing agency for Waco builders that makes the land question clear.
Help Waco home buyers understand the building arrangement you offer, with marketing that distinguishes a customer's land from a builder's home-and-lot invitation.
- Explain the building arrangement
- Preserve the land decision
- Choose the next marketing task
Google searches each month
What Waco searches for, by service
110
searches a month
- Web design50
- Digital marketing30
- SEO30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the building arrangement
Waco digital marketing for a clear home-building inquiry
Lithium Marketing helps Waco home builders explain the arrangement a customer is considering before they request a project discussion. Building on a customer's land differs from a home-and-lot invitation when your company offers one. Make that choice visible and preserve any undecided property question.
McLennan County records 66 home-building establishments. Give buyers the company-specific answer a broad builder label cannot provide: which building arrangement you accept and what the first conversation needs. A floor-plan image should not make them assume that land is included.
A purpose for each service
Connect the Waco building offer to the right marketing work
Choose the service that helps a buyer understand the land arrangement and begin the project conversation.
SEO for the building arrangementMake your accepted building offer discoverable with clear property and service answers.Learn more Web design for the land choiceExplain the arrangement beside project evidence and collect the buyer's property status.Learn more PPC for a specific builder offerAdvertise the actual building invitation and assess requests against that arrangement.Learn more AI for the opening discussionCollect the caller's home-building goal and land context, with custom handoffs scoped separately.Learn more
The buyer's first decision
Make the building offer understandable before choosing a channel
“marketing agency waco” records 20 monthly searches, and “digital marketing waco” records 10. Those searches concern hiring an agency. Your builder plan begins with the land question customers need answered, then examines how they find the accepted building offer.
If the site shows plans without explaining the arrangement, clarify that destination first. If buyers already understand it, investigate discovery and the initial inquiry. The chosen marketing task should resolve an actual gap rather than assume that every listed service belongs in the first proposal.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency waco | 20 | not reported |
| digital marketing waco | 10 | not reported |
| digital marketing agency waco | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair waco | 170 | $52.06 |
| plumber waco | 1,300 | $28.86 |
| hvac repair waco | 40 | $25.36 |
| pest control waco | 1,000 | $21.85 |
| roofing company waco | 390 | $11.69 |
| landscaping waco | 390 | $11.14 |
| electrician waco | 480 | $6.76 |
| water damage restoration waco | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 53 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber waco”, as Google showed it to a searcher located in Waco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
What the home example represents
Show a Waco building project without implying an available lot
The 18.2% newer-housing share in Waco covers properties built in 2010 or later. Use actual completed homes to demonstrate the building work you accept. Label the project and arrangement accurately so a completed example is not mistaken for a property currently offered with the plan.
In McLennan County, the newer-housing share is 17.0% for homes built in 2010 or later. A regional completed home can still be relevant when its location and your contribution are identified. Keep project evidence separate from a claim that another lot is included or available.
- residents (2025 estimate)
- 147,788
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.5%
- population change, 2020 to 2025
- housing units
- 61,163
- housing units
- of occupied homes owner-occupied
- 49.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.9%
- of homes built before 1980
- median home value
- $221,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The contribution to the property
Keep building and site-preparation roles explicit
McLennan County lists 28 excavation and site-preparation establishments. If a customer's land needs preparation, explain the role your company actually undertakes and how other work is arranged. The initial inquiry should retain the property context without treating a street address as a ready-to-build approval.
The county also records 67 residential remodelers. Keep an addition or alteration inquiry distinct from the home-building arrangement you promote. Your marketing should identify the project your company accepts so the buyer can request the appropriate first discussion.
County Business Patterns
Trade and home service businesses in McLennan County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors109
- Residential remodelers67
- New home builders66
- Landscaping services65
- Electrical contractors54
- Roofing contractors28
- Excavation and site preparation contractors28
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The next marketing investment
Prepare the Waco land question before promoting a home plan
A buyer should understand the arrangement and know what they can discuss while property decisions remain open.
1
Describe the accepted arrangement
You explain building on customer land and any home-and-lot offer your company actually provides.
2
Read the project image for assumptions
We check captions and destinations for wording that implies land is included or a completed property is available.
3
Choose the missing marketing step
We select the site, content, paid discovery or intake work that makes the building inquiry clearer.
4
Review the property context in requests
We assess whether buyers understood the arrangement and supplied the useful land information before deciding the next investment.
Another service business's combined work
Sarkinen Plumbing's marketing record and an excavation testimonial
Lithium's website design, SEO and Google Ads engagement appears in the case for Sarkinen Plumbing, a Portland-area plumbing company. The owner recommendation alongside it is from Dave Turin of Dozer Dave, an excavation business.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveThe accepted building footprint
Plan the marketing around the places you build
A buyer with land in Killeen or Round Rock needs the building arrangement your company accepts there. The links also cover Georgetown, Grand Prairie, Arlington and Fort Worth, with the Texas directory providing other cities. Bring your actual building footprint so the plan identifies where each invitation applies.
Pricing
Choose the Waco marketing task the building offer needs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Waco home-builder marketing questions
Still curious?
Call (503) 766-5964 or email [email protected].
Should the site explain if land is included?
Yes, the invitation should identify the building arrangement your company offers. A floor-plan or completed-home image does not establish that land is included. Make the relevant choice clear before the customer submits a project request.
Can buyers inquire before choosing their land?
They can use the opening route your business accepts. Let the request preserve an undecided property question rather than require an invented address. Explain what your company can discuss at that stage and what information comes later.
Can we show a completed home without offering that property?
Yes, identify it as a completed example of your work. Keep project evidence separate from property availability or a home-and-lot offer. Accurate captions help customers understand the capability the image demonstrates.
Does a submitted lot address confirm it is ready for our build?
No, the address provides initial context for your actual review process. Explain the building and preparation roles you accept. Marketing should not present a property description as approval of site conditions or project scope.
Do we need advertising before clarifying the building arrangement?
Start by checking if the destination explains the offer accurately. When the land arrangement is unclear, improving that page is a useful first task. Paid reach can then be considered against an understandable project invitation.
Free action plan
Get a free Waco builder marketing plan with a clear land choice
Share a home example and explain the building arrangement customers can request. A co-founder will use a short video call to plan the marketing step that preserves the buyer's land question.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ