PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Waco, Texas
Marketing for Waco service businesses that turns searches into calls.
A Waco service business can put web design, SEO, ads and phones under one plan, with published prices and a co-founder running the first call.
- Four services, one account manager
- A price list before work starts
- Reports that count booked jobs
Google searches each month
What Waco searches for, by service
110
searches a month
- Web design50
- Digital marketing30
- SEO30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Waco plan starts
What a Waco marketing plan fixes first
Waco grew 5.5% from 2020 to 2025, and a household new to Waco may not have a contractor it trusts yet. Lithium Marketing builds the website, search presence, ads and phone line that put a Waco service business in front of that household, with published prices before work begins.
McLennan County lists 109 plumbing and HVAC contractors, and 50.9% of Waco's housing was built before 1980. That mix rewards a business that shows finished repair and remodel work beside a phone number a homeowner can tap.
The four services
Four services, one plan for Waco work
Pick the service that fixes the first broken step in a customer's path, and add another when the tracking shows it earns its place.
SEO in WacoPages for the trades you sell and the parts of McLennan County you cover, written around the searches customers make for that work.Learn more Web design in WacoA site built in WordPress, in accounts you control, where a phone visitor sees finished jobs and a call button without scrolling.Learn more PPC in WacoGoogle Ads aimed at the jobs you want on the calendar, with each call tied to the keyword that produced it.Learn more AI receptionist in WacoA receptionist that picks up at 2 a.m., books the job and passes urgent callers to your team, with custom automation scoped after a discovery call.Learn more
Search in Waco
What Waco owners type before they hire
“marketing agency waco” draws 20 searches a month, and “digital marketing waco” draws 10. If an owner types either, the page has to show the price, the work and who runs the first call.
The trade searches carry the volume. “plumber waco” gets 1,300 searches a month at an average click price of $28.86, and “pest control waco” gets 1,000 at $21.85. Those prices are why the plan starts with tracking: a call that arrives without a source cannot be judged against what it cost.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency waco | 20 | not reported |
| digital marketing waco | 10 | not reported |
| digital marketing agency waco | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair waco | 170 | $52.06 |
| plumber waco | 1,300 | $28.86 |
| hvac repair waco | 40 | $25.36 |
| pest control waco | 1,000 | $21.85 |
| roofing company waco | 390 | $11.69 |
| landscaping waco | 390 | $11.14 |
| electrician waco | 480 | $6.76 |
| water damage restoration waco | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 53 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber waco”, as Google showed it to a searcher located in Waco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Waco market
The mix behind a Waco service call
Waco's owner-occupied share is 49.4%, so the person who calls about a repair may be a tenant and the person who approves it may be a landlord or property manager. A site and a phone script that ask who is authorizing the work save a second call.
The Waco, TX metropolitan area holds 308,807 people. If your crews travel for work, a service-area page can name the towns you cover, so a customer outside the city does not have to guess.
- residents (2025 estimate)
- 147,788
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.5%
- population change, 2020 to 2025
- housing units
- 61,163
- housing units
- of occupied homes owner-occupied
- 49.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.9%
- of homes built before 1980
- median home value
- $221,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in McLennan County
Room for a specialist in a county this size
Roofing and pest control are the smaller fields here: 28 roofing contractors and 19 pest control companies in McLennan County. In fields that size, one page per service and a profile with recent reviews tell Google and the customer more than a single page that lists everything.
McLennan County has 65 landscaping companies, and the same rule applies: show the work, name the area covered and make the next step obvious.
County Business Patterns
Trade and home service businesses in McLennan County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors109
- Residential remodelers67
- New home builders66
- Landscaping services65
- Electrical contractors54
- Roofing contractors28
- Excavation and site preparation contractors28
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Waco plan follows
Tracking comes before spending, so every later choice is measured in calls and booked jobs.
1
Measure the phone line
Call and form tracking goes on your site, Google profile and any live ads first, so the opening report shows which Waco jobs come from where.
2
Repair the weakest handoff
A slow page or a buried phone number gets fixed before more traffic is bought, because every channel ends at the same page.
3
Add pages and paid search
SEO covers the services you want found over time, and Google Ads covers the work your crews need on the calendar sooner.
4
Put a receptionist on the line
Once calls climb, the AI receptionist covers the line around the clock, and custom automation, scoped separately, can take the follow-up from there.
A client record
Website, SEO and ads behind a plumber's numbers
The card below is for Sarkinen Plumbing, a Portland-area plumbing company that hired Lithium for a new website, SEO and Google Ads. Dave Turin, whose excavation company is Dozer Dave, adds his recommendation.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Waco
Marketing past the Waco city line
The towns around Waco each have their own marketing page below, and the Texas page lists every other city we cover. If your crews already work past the county line, start with the towns where you have jobs, and use those pages to see how the service reads for that town.
Pricing
What the four services cost in Waco
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Waco owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Waco owner start when the phone is the problem?
Start with the phone. If calls ring out after hours or while crews are on a job, the AI receptionist answers them for $179 a month with no contract and no setup fee. If the phone is covered but the site is slow or hides the number, fix the site first. A co-founder sorts the order on the first call using your own call history.
Can we begin with one service and add the rest later?
Start with one service if that is where the leaks are worst. Each service is priced on its own, and another can follow once tracking shows where the next gain sits. Nothing in the agreement requires all four.
How does an agency in Portland work with a Waco business?
Lithium is headquartered in Portland, Oregon, with team members in Portland, Bend and Seattle, and we work with every client by video. Strategy calls run on video, your account manager handles day-to-day questions, and the domain, the site and every account stay in your name.
What makes the monthly total move up or down?
SEO is priced as a range because the work changes with the number of services and towns you want covered, the state of the site and how often we publish. Web design moves when a build needs more pages than a typical service site. Google Ads management scales with ad spend, the channels we run and landing page work.
Will this work for a small crew with a few trucks?
It can, if the plan starts with the work you can take. A two-truck plumber may need the phone answered and one service page before ads make sense. A larger remodeler may need a gallery and area pages first. The first call is about capacity, not a package.
Free action plan
Ask for a Waco plan built from your call history
Bring your website and a list of the trades and towns you cover. A co-founder will read the call data with you on a short video call, name the bottleneck and put the first step in writing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ