GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Washington, D.C.
PPC management for Washington, DC service businesses, judged by cost per lead.
Google Ads for Washington, DC trades start with call tracking, so you see which keywords bring calls before more budget goes out.
- Call tracking before any bid goes up
- Campaigns split by D.C., MD and VA
- Off-topic searches excluded
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
Why Washington, D.C. ad budgets start with tracking
Lithium Marketing plans Washington, D.C. Google Ads around the jobs you can take and the leads you can afford. An average click on “hvac repair washington dc” costs $126.05, and “garage door repair washington dc” runs $43.75. Before spending on those searches, we connect call and form tracking so the reports show calls, leads and cost per lead.
Some trades pay far less. Water damage restoration clicks average $1.55, and landscaping $8.52. At those prices a restoration company or a landscaper can start small and let the tracking show which searches turn into booked work before the budget grows.
The results page
Five ads above the Map Pack for one plumber search
When we checked “plumber washington dc”, Google showed five ads before the Map Pack. The same search averages $32.85 a click on about 1,300 searches a month, and “pest control washington dc” costs the same $32.85 on about 1,000. Ad schedules let a plumber or pest control company buy those clicks only during the hours a crew can take the job, and call tracking shows which hours pay.
Location targeting needs care here. During the workweek, commuters from Maryland and Virginia suburbs raise the city’s daytime population to more than one million, so a phone searching from downtown at lunch may belong to someone whose house is in Silver Spring, Maryland, or Arlington, Virginia. We set ad locations around your coverage and ask for the job address on the landing page, so your team can check it before booking.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency washington dc | 10 | not reported |
| ppc agency washington dc | 10 | not reported |
| ppc management washington dc | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair washington dc | 50 | $126.05 |
| garage door repair washington dc | 260 | $43.75 |
| pest control washington dc | 1,000 | $32.85 |
| plumber washington dc | 1,300 | $32.85 |
| roofing company washington dc | 210 | $19.31 |
| electrician washington dc | 720 | $13.03 |
| landscaping washington dc | 1,000 | $8.52 |
| water damage restoration washington dc | 390 | $1.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 34 to 360 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber washington dc”, as Google showed it to a searcher located in Washington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons and storms
When a D.C. budget should rise and fall
On average, the first day with a minimum at or below freezing is November 18 and the last day is March 27. If your frozen-pipe and no-heat calls bunch up between those dates, plumbing and heating campaigns should have budget ready before the first freeze and room to pull back after the last one.
Hurricanes or their remnants occasionally reach the area in late summer and early fall, though they are usually weak by the time they get to Washington. If those storms bring you roof or water damage calls, the budget should be able to rise the same day, so we keep a storm campaign built and paused until you need it.
- residents (2025 estimate)
- 693,645
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 361,014
- housing units
- of occupied homes owner-occupied
- 41.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 69%
- of homes built before 1980
- median home value
- $737,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and bids
Electricians, remodelers and how hard to bid
Electrical work is one of the cheaper trade clicks in the District: “electrician washington dc” averages $13.03 on about 720 searches a month, and 22 electrical contractors are counted in the District of Columbia. We start with the electrical jobs you want to sell, then decide whether your budget can support separate campaigns for panel upgrades and EV chargers.
Remodeling has no row in the click table, yet with 138 residential remodelers in the District of Columbia it is the biggest trade on the chart. We price remodeling searches during setup, then send each ad to a landing page for one kind of project at a time, kitchens or baths, with photos and an estimate form for that job.
County Business Patterns
Trade and home service businesses in District of Columbia
Establishments by industry, 2023
- Residential remodelers138
- Plumbing, heating and air-conditioning contractors37
- New home builders24
- Electrical contractors22
- Landscaping services22
- Excavation and site preparation contractors14
- Painting contractors12
- Roofing contractors6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup
Prepare a District campaign before paying for clicks
Check tracking and existing spending, then build campaigns around the services and places you want to grow.
1
Read the search terms report
Your current account shows which searches spent money and which brought leads. We exclude searches for work you do not offer and review low-performing terms against their spend and lead history.
2
Tag every lead with its source
Call tracking numbers, GA4 events and Google Ads conversion tags tie each lead to the campaign, ad and keyword behind it.
3
Split campaigns by trade and jurisdiction
District, Maryland and Virginia each get their own campaigns, and each job type gets a landing page that matches its ads.
4
Adjust bids as calls come in
We use lead reports and your feedback on booked work to revise bids and spending. If your calls follow cold weather or storms, we plan budget changes around that history and your crew capacity.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Results
Dixie Glass: Google Ads alongside a new website and SEO
The advertising results for Mississippi Gulf Coast company Dixie Glass sit alongside its organic search results in this report. Lithium supplied Google Ads, SEO and the glass company’s website. Kevin Atiyeh’s separate testimonial describes marketing that reflects the carpet and rug specialties of his business, Atiyeh Bros.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetNearby campaigns
Ad targeting past the District line
A suburban campaign needs a budget based on searches naming that suburb. Compare Alexandria, VA, and Waldorf, MD, through the PPC links below before expanding an account; choose the District of Columbia overview to review your broader marketing options.
Published price
What Google Ads management costs in D.C.
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from D.C. owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should I spend on ads each month?
Choose a spending limit you can test against profitable booked work. D.C. HVAC clicks average $126.05, so a broad heating campaign can use that limit quickly. Bring your job margins and available crew time; we will choose the services and areas to test, then use tracked lead costs to decide whether to expand.
How soon do calls start after the ads go live?
The first week typically brings initial results, though a call on a particular day is not promised. A District repair campaign needs an available person to handle those leads. We check the search terms and your feedback on callers before deciding which ads deserve more spend.
What are the contract terms for Google Ads management?
The usual agreement starts with six months; after that, it continues monthly and can end with 30 days’ notice. Before you commit, the proposal identifies the District and suburban campaigns to run and separates the management fee from the advertising budget. Management starts from $500 a month, plus ad spend.
Does Lithium run Meta or Microsoft ads as well?
It can. Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram alongside Google Ads, and for a District business they are worth testing once Google’s tracked cost per lead is known, so each channel is measured against the same number.
What will the monthly PPC report show me?
Calls, leads and cost per lead for each campaign, with District, Maryland and Virginia shown apart. Tell us which leads turned into jobs, and the report can rank campaigns by booked work, not by clicks.
Free action plan
Get your trade’s D.C. click costs and a starting budget
If you already run ads, share access to the account; if not, send your website and the jobs you want. Either way, a co-founder will go through click prices and a starting budget for your trade with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ