SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Wilmington, Delaware
Wilmington marketing for service businesses, with every channel on one report.
Wilmington service businesses get a marketing plan with published prices, call tracking on every channel and a co-founder on the first call.
- Four services, one team
- Prices in writing first
- Calls and leads, not clicks
Google searches each month
What Wilmington searches for, by service
100
searches a month
- Digital marketing60
- Web design30
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What a Wilmington marketing plan has to cover
Lithium Marketing runs the website, SEO, Google Ads and AI phone answering for Wilmington service businesses, with a published price for each of those four and custom automation scoped after a call. New Castle County holds 17,855 establishments, and a business that shows up in one channel and not the others loses calls to the next name on the list.
Wilmington’s housing is older than the county’s, and that difference shapes the pages. The city’s median home was built in 1946 and 78.9% of its homes predate 1980, while New Castle County’s median year is 1975. A plumber, an electrician and a roofer in the same city sell different jobs from houses of that age, and one plan keeps their pages, ads and phone answers telling the same story.
The four services
How the four pieces work together in Wilmington
Start with the piece that loses the most calls today, then add the others when the numbers justify them.
SEO for the searches you sellPages for each service, a Google Business Profile with the categories and hours filled in, and a monthly report on calls and leads.Learn more A site that carries the callsYour own WordPress site, with job photos up front and a call button where a thumb can find it.Learn more Google Ads for the jobs you wantAds aimed at the trades and towns you choose, with a published management fee and a monthly report on calls and cost per lead.Learn more A phone that answers at 2 a.m.The AI receptionist picks up every call, books the visits your rules allow and transfers the rest to a person, at $179 a month with no contract.Learn more
Search in Wilmington
Where the calls start in Wilmington
Trade searches carry the demand here. “Pest control wilmington de” draws about 880 searches a month, “plumber wilmington de” about 390 and “landscaping wilmington de” about 260, and each of those searches names a job worth its own page.
Searches for a marketing partner are smaller but expensive to buy: “digital marketing agency wilmington de” draws about 40 a month, and an average click on “marketing agency wilmington de” costs $19.52. That is the average price of a click on a marketing search here, so the plan starts with the searches your customers make, not the ones about agencies.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency wilmington de | 40 | not reported |
| digital marketing wilmington de | 10 | not reported |
| marketing agency wilmington de | 10 | $19.52 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair wilmington de | 20 | $121.08 |
| plumber wilmington de | 390 | $46.41 |
| garage door repair wilmington de | 90 | $43.57 |
| pest control wilmington de | 880 | $34.07 |
| electrician wilmington de | 210 | $23.38 |
| roofing company wilmington de | 210 | $9.04 |
| landscaping wilmington de | 260 | $6.90 |
| water damage restoration wilmington de | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2,200 to 3,400 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilmington de”, as Google showed it to a searcher located in Wilmington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilmington market
The owner share that splits city from county
48.0% of Wilmington’s occupied homes are owner-occupied, so a page for rental work belongs on the site. Ad copy that names property managers, and a receptionist that asks who owns the building, can keep those calls from going to a company that only speaks to owners.
New Castle County is a different market: 69.0% of its homes are owner-occupied, and its median home is newer than the city’s. A Wilmington shop that takes jobs in the suburbs works on houses from a different decade, so the plan keeps city pages and county pages separate and writes each one for the jobs it brings.
- residents (2025 estimate)
- 73,512
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.7%
- population change, 2020 to 2025
- housing units
- 35,514
- housing units
- of occupied homes owner-occupied
- 48%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.9%
- of homes built before 1980
- median home value
- $231,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in New Castle County
The trades beside you in New Castle County
New Castle County’s deepest trade count belongs to 271 residential remodelers, with 239 landscaping companies next. A homeowner choosing among that many names needs a reason to pick yours, and that reason usually comes from the work you show and the reviews behind it.
The county also has 29 pest control companies and 15 glass and glazing contractors. A company in either trade can answer one specific search with one page, such as termite treatment or storefront glass, without competing on a general service list.
County Business Patterns
Trade and home service businesses in New Castle County
Establishments by industry, 2023
- Residential remodelers271
- Landscaping services239
- Plumbing, heating and air-conditioning contractors188
- Electrical contractors156
- Painting contractors80
- New home builders73
- Excavation and site preparation contractors61
- Roofing contractors39
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What gets fixed first in a Wilmington plan
Tracking comes before traffic, because a business that cannot count its calls cannot tell which service earned them.
1
Find where the calls come from
Call and form tracking goes on the site, the Google profile and any ads already running, so the first report has a baseline.
2
Fix the page everything points to
We fix a slow site or a hidden phone number before paying for more visitors.
3
Build pages for what you sell
We build service pages for the work you want more of and city pages for the towns you cover, and keep the profile and the reviews in step.
4
Answer the calls that follow
The AI receptionist takes the calls the other three produce, and custom automation is scoped separately when a workflow needs it.
Proof
A septic company’s website, SEO and Google Ads
Byers Septic Service hired Lithium for a new website, SEO and Google Ads, and the card shows what those three did. Matt Johnson gives his own account from his time running On-Target Landscape.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Wilmington
The towns that sit inside a Wilmington service area
A plan for Wilmington can carry the towns around it. Bear, Newark and Middletown each have a page below, and Chester, Philadelphia and Norristown keep Pennsylvania in their names because they sit across the state line. The state page collects every Delaware city Lithium covers.
Pricing
What a Wilmington plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What a Wilmington owner wants to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services should a Wilmington business start with?
Pick the service that is costing you calls right now. Voicemail at lunch is a phone problem, a slow site on a phone is a website problem, and a site nobody finds is a search or ads problem. A co-founder sorts those three on the first call and names one to fix first.
Can a business start with one service and add the rest later?
Yes. One service runs on its own, and the call tracking stays the same when a second one starts, so the new work is measured the same way as the old. The order matters more than the number: a slow site fixed after ads start wastes the first month of clicks.
How does Lithium work with a business in Wilmington?
A co-founder takes the first strategy call. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Your account manager handles the day-to-day questions once the work starts.
How do the service prices add up for one business?
You add up only what you buy. The SEO retainer is scoped to your market, the ads fee moves with the spend behind it, and the website is a one-time project unless you add the optional hosting and maintenance plan. Each number is in writing before the work starts.
How do the four services stay coordinated?
One call-tracking setup covers the site, the profile and the ads, so every call lands in the same report. The service pages, the ad landing pages and the Google profile carry the same service list, and a co-founder reviews the whole picture on the strategy call. Adding a service later does not start a second set of numbers.
Free action plan
Get a free Wilmington plan for all four services
Tell us which trades you want more of and the towns you work in, and send the site. A co-founder will read what the numbers say, then show which of the four services earns the first month, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ