Wilmington SEO built on the Google profile and the pages behind it.

The number follows the pages, the profile work and the links a market needs. A single-location trade with a clean site needs fewer pages written each month; a company with several services and a thin profile needs more, and that is what pushes the work toward the top of the range.

Plan on a quarter, not a week. Month one is for the technical fixes and the first call numbers, while local and long-tail rankings usually follow across 60 to 90 days. Because the report counts calls and leads from day one, the phone tells you whether the work is landing before the ranking graph does. Each page added after that gives the next month more to work with.

The usual service agreement starts with six months, then runs month to month on 30 days’ notice. Six months is what local rankings need to build, and after that the agreement keeps going until you give notice.

Google decides that, and any agency that promises otherwise is guessing. The work we control is the profile, the pages, the listings and the reviews, and each one shows up on your monthly report as a line you can check. A spot in the map depends on all four, so no one can sell you one.

AI search sits inside the retainer, never a separate purchase. The work is the same work that helps a person skim: answers written so a machine can lift them, schema on the page, and one set of facts about your business everywhere it appears. That gives ChatGPT and Google’s AI answers clean material. A mention in an AI answer is not something anyone can sell you, so the report keeps to calls and leads.