GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Philadelphia contractors
A digital marketing agency that turns Philadelphia searches into booked work.
Philadelphia contractors get a website, local SEO, Google Ads and an AI receptionist from one team, measured in one report of calls and booked work.
- Tracking on site, ads and phones
- Budgets split by trade click cost
- Service areas that cross state lines
Google searches each month
What Philadelphia searches for, by service
4,880
searches a month
- Digital marketing2,060
- SEO1,460
- Web design1,300
- PPC management60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Philadelphia marketing, start to finish
Digital marketing for Philadelphia contractors, planned as one
Lithium Marketing builds websites, runs SEO and Google Ads and sets up AI phone answering for Philadelphia service businesses, with one aim: more calls that become paid jobs. The four are planned together because they share one customer, someone in the Philadelphia-Camden-Wilmington metro area, home to 6,329,118 people, who may find you on Google, look over your site and then call.
That metro spans parts of four states, and Philadelphia itself borders three New Jersey counties: Burlington, Camden and Gloucester. A company that crosses the Delaware River for work should name the New Jersey towns it serves on its website, in its Google Business Profile service area and in its ad targeting, all three at once. When the three lists match, a job from across the river gets found, answered and counted like any job in the city.
What we run for you
What each Lithium service does for a Philadelphia business
Few businesses need all four on day one. Each card says what that service covers in Philadelphia and leads to its full page, with the figures that go with it.
Philadelphia SEOA page for every job you sell and each part of the city you cover, plus Google profile work and review requests that help you compete for a Map Pack spot.Learn more Philadelphia web designA WordPress site registered in your name, with galleries of your own jobs, quote forms that ask the right questions and a phone number visitors never have to hunt for.Learn more Philadelphia PPCGoogle Ads split into one campaign per job type, with every call traced to its keyword and the search terms that waste money cut out.Learn more Philadelphia AI receptionistEvery call answered day and night, booked onto your calendar or handed to a person, with custom automation for follow-up texts and CRM entries.Learn more
What trades search for
Philadelphia’s biggest trade searches, and what they cost
Some of the trade searches that name Philadelphia are large. Google counts about 3,600 searches a month for “plumber philadelphia” and about 2,400 for “pest control philadelphia”. A plumber or pest control company that lumps every service onto one page is asking a single URL to answer thousands of different searches, and separate pages for drain cleaning, water heaters or termite treatment give Google something specific to show.
Click prices swing widely by trade: “hvac repair philadelphia” averages $38.15 a click, against $7.56 for “landscaping philadelphia”. An HVAC company buying clicks at that price needs every one to count, which is why its plan puts more weight on organic pages and the Google profile, where a call costs nothing per click. Cheap clicks change the math for a landscaper, who can run ads from the first month and find out quickly which services bring calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency philadelphia | 1,300 | $9.43 |
| digital marketing agency philadelphia | 590 | $9.93 |
| digital marketing philadelphia | 170 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration philadelphia | 140 | $70.48 |
| garage door repair philadelphia | 590 | $40.63 |
| hvac repair philadelphia | 390 | $38.15 |
| plumber philadelphia | 3,600 | $28.79 |
| pest control philadelphia | 2,400 | $27.65 |
| roofing company philadelphia | 1,000 | $16.85 |
| electrician philadelphia | 1,300 | $14.92 |
| landscaping philadelphia | 1,000 | $7.56 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 71 to 1,800 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber philadelphia”, as Google showed it to a searcher located in Philadelphia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
City size and population
A dense city that isn’t growing
Philadelphia fits 748,270 housing units into about 134 square miles of land. That density means a tight service area can still hold a lot of customers, so it often pays to win the neighborhoods closest to your shop in search and maps before buying clicks across the whole metro.
The city’s population went from 1.60 million at the 2020 census to an estimated 1.57 million in 2025. When a city isn’t adding people, more of your growth is likely to come from households already there, so review requests, follow-up texts after each job and a site that makes the second booking easy belong in the plan from the start.
- residents (2025 estimate)
- 1,574,281
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.8%
- population change, 2020 to 2025
- housing units
- 748,270
- housing units
- of occupied homes owner-occupied
- 51.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.3%
- of homes built before 1980
- median home value
- $243,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Philadelphia County businesses
Project trades and repair trades need different channels
Philadelphia is its own county, so the county chart counts businesses inside the city limits. Residential remodelers are the biggest group on it, at 522. If your remodeling work runs to large, planned projects, the website and SEO carry most of the weight: project galleries, a page for each kind of renovation and a way to request an estimate online.
Repair trades are the other big group: the county also counts 225 plumbing, heating and air-conditioning contractors. If many of your calls are same-day repairs, Google Ads puts you in front of the caller quickly, and the AI receptionist makes sure the phone gets answered whenever it rings.
County Business Patterns
Trade and home service businesses in Philadelphia County
Establishments by industry, 2023
- Residential remodelers522
- Plumbing, heating and air-conditioning contractors225
- Electrical contractors150
- New home builders97
- Landscaping services90
- Painting contractors71
- Roofing contractors63
- Pest control companies29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How we sequence the work
The order of work in a Philadelphia marketing plan
Each step pays for the next, so nothing gets bought before the tracking can show what it returns.
1
Put a number on every source
Before anything changes, each phone number and form gets its own tracking, which gives you a baseline of calls by channel to judge every later step against.
2
Rank the gaps by lost jobs
We compare missed calls, site visits that never call and searches you don’t show up for, and the biggest leak gets fixed first.
3
Build pages, then buy clicks
SEO and site pages go to the services you want long term, and Google Ads cover the jobs you need booked this month while those pages climb.
4
Report it all in one place
One monthly report shows calls, leads and cost per lead from every channel, and budget moves toward the ones booking work.
Proof from a client
Dixie Glass: website, SEO and Google Ads under one plan
Lithium has no Philadelphia case study to show here, so the card shows Dixie Glass, a glass company on the Mississippi Gulf Coast that hired Lithium for a new website, SEO and Google Ads together. The quote beside it comes from Nathan Boos, whose construction business, Hillsview Building, has worked with the team for years.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby cities
Marketing in the cities around Philadelphia
Three of the nearby pages below are in Pennsylvania (Norristown, Chester and Allentown) and three are in Delaware: Wilmington, Bear and Newark. Each marketing page carries that city’s own figures, and the Pennsylvania link opens the full list of cities we cover in the state.
Pricing
Lithium’s published prices for a Philadelphia business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Hiring one agency for everything in Philadelphia
Still curious?
Call (503) 766-5964 or email [email protected].
Can a Portland agency market a Philadelphia business well?
Yes, and the miles don’t change the work: Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. A co-founder leads your strategy calls, and Allison McKenney, the account manager, handles day-to-day questions. What brings in Philadelphia calls is pages, listings and reviews built around Philadelphia, and none of that needs an agency down the street.
How should a Philadelphia business split its budget across the services?
Start from two numbers: what a typical job is worth to you and what a call costs to win in your trade. Trades with expensive clicks usually put more into SEO and the Google profile, trades with cheap clicks can lean on ads, and the AI receptionist is $179 a month. A co-founder sketches the split with your numbers on the first call.
What should a Philadelphia business expect in the first 90 days?
Movement you can measure, not a finished result. By the end of the first month, tracking shows where your calls come from, and Google Ads calls typically start within the first week of a campaign. SEO is slower: rankings build over the first few months, and its revenue tends to compound from month four. The AI receptionist is usually answering calls within days.
What does the contract look like across several services?
Most services run on an agreement that starts with six months and then goes month to month on 30 days’ notice. The AI receptionist has no contract at all. Your website, domain and hosting sit in your name, so they stay with you if you ever leave.
Do you work with companies my size?
Most Lithium clients are owner-run service businesses: plumbers, HVAC companies, roofers, remodelers, landscapers and similar trades. A one-truck operation might start with the AI receptionist or a website, and a larger company with several crews might run all four services. The plan is sized to the business, not the other way around.
Free action plan
Get a free plan that puts your Philadelphia marketing in order
Tell us what you sell, which towns you cover and roughly how many calls you get now. On a short video call, a co-founder will sort your four channels by what each could add and show where your first dollar should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ