Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Search engine optimization in Philadelphia
An SEO company that gets Philadelphia contractors more calls from Google.
Philadelphia service businesses get SEO built around the Map Pack and a page per service, planned with a co-founder and reported in calls.
- Pages for each section of the city
- Review requests after every job
- Answers built for People also ask
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Philadelphia SEO, explained
Search engine optimization for Philadelphia service businesses
Lithium Marketing does SEO for Philadelphia contractors and home service companies, aimed at one result: more phone calls from people who searched for your trade. The first thing Google showed for “plumber philadelphia” when we checked was the Map Pack, three businesses and a map sitting above every website. A listing that’s complete, reviewed and backed by matching pages on your site is how you compete for a place there.
Philadelphia’s neighborhoods are grouped into six large sections around Center City: North, Northeast, South, Southwest, West and Northwest Philadelphia. Google favors listings close to the searcher when it fills the Map Pack. For a company whose shop is in Northeast Philadelphia, that means a South Philadelphia customer may never see the listing at all, and a section page that names the neighborhoods you work in gives your website a way to rank where the listing doesn’t reach.
What Philadelphia customers search
Reading the Philadelphia results page for your trade
Two numbers make the case for a page per service: “electrician philadelphia” draws about 1,300 searches a month and “roofing company philadelphia” about 1,000. An electrician with separate pages for panel upgrades, rewiring and EV chargers gives Google a closer match for each search than one services page can, and a roofer gains the same way by splitting repairs from replacements.
Review counts in that plumber Map Pack ranged from 1,800 down to 71, with 549 in between, and the listing with 71 sat in the pack alongside the other two. For a smaller Philadelphia company, a four-figure review count isn’t the price of entry; a complete profile, the right categories and a habit of asking finished customers for reviews can put you in the running. Google also showed a People also ask box, and Yelp ranked in the top 10, so we answer common questions on your service pages and keep your Yelp name, phone and services identical to your site.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency philadelphia | 720 | $31.63 |
| seo company philadelphia | 720 | $31.63 |
| seo philadelphia | 480 | $11.25 |
| seo services philadelphia | 260 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 71 to 1,800 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber philadelphia”, as Google showed it to a searcher located in Philadelphia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing by section
Write section pages around the houses that stand there
Housing changes from one part of the city to the next. Old City and Society Hill have Federal-style row house blocks, North Philadelphia has Victorian-style homes and West Philadelphia has twin row houses. A section page that shows a job on the kind of house found there, and names the neighborhood, gives a customer in that part of the city a reason to pick you.
Only 6.1% of Philadelphia’s homes were built in 2010 or later. Most customers in the city live in older houses, so the first service pages to write are the repair, upgrade and replacement jobs those houses need, with pages for new construction later if you do that work.
- residents (2025 estimate)
- 1,574,281
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.8%
- population change, 2020 to 2025
- housing units
- 748,270
- housing units
- of occupied homes owner-occupied
- 51.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.3%
- of homes built before 1980
- median home value
- $243,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade chart
Philadelphia County trades and the race for the Map Pack
Philadelphia County is home to 225 plumbing, heating and air-conditioning contractors and 150 electrical contractors. Each of those trades gets three Map Pack spots per search, so we build your profile out fully: the right primary category, every service you offer, photos from your own jobs and a service area that matches the section pages on your site.
The county also has 71 painting contractors. If your customers want to see past work before they hire, project pages do double duty: each one shows the finished job and names the section of the city where it happened, so your gallery also works as area content for Google.
County Business Patterns
Trade and home service businesses in Philadelphia County
Establishments by industry, 2023
- Residential remodelers522
- Plumbing, heating and air-conditioning contractors225
- Electrical contractors150
- New home builders97
- Landscaping services90
- Painting contractors71
- Roofing contractors63
- Pest control companies29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
Inside a Philadelphia SEO retainer
Repairs and your Google profile come first, and the pages and links that follow build on that base.
1
Repair the technical base
We fix crawl errors, slow mobile pages and missing schema so Google can read every service page you have.
2
Complete your Google listing
Categories, services, photos and a service area that matches your section pages, plus a review link to send each finished customer.
3
Write service and section pages
One page per service you want more of and one per section of Philadelphia you cover, each answering the questions customers ask.
4
Correct listings, then build links
We fix your details on Yelp and the other listing sites, then earn links from other websites to the service pages that produce the most calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A client result
Drake’s 7 Dees, a garden center: SEO with Google Ads and a new site
Drake’s 7 Dees, a garden center, is the client on the card, and its numbers come from the SEO, new website and Google Ads that Lithium ran for it together. Chris Martin, who runs Mt. Hood Pro Painting, left the Google review quoted next to it.
Garden center“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingPast the city line
Which nearby towns deserve their own page
Before you write an area page for a town outside Philadelphia, check how many searches name it. The SEO page for each nearby city below shows its own search figures, three of them across the line in Delaware, and the Pennsylvania link covers every other city in the state.
Published price
The monthly cost of SEO in Philadelphia
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
SEO questions from Philadelphia contractors
Still curious?
Call (503) 766-5964 or email [email protected].
Why would one Philadelphia contractor pay more for SEO than another?
Because the scope differs: how many services you want to grow, how much of the city you want to win and how much your site already has. A painter aiming at one or two sections of the city starts with a smaller plan. An HVAC company that wants every section, the suburbs and several high-ticket services, starting from a thin site, needs more pages and links every month, which puts it higher in the range.
Can I rank across Philadelphia if my shop is in one section?
You can compete across the city, mostly through your website. Your listing shows most often to people searching near your address, so the rest of the city comes from section pages, service pages and reviews from customers in those areas. That is how a shop in Northwest Philadelphia can compete for work in West Philadelphia.
Is any Map Pack position guaranteed?
No. Google sets the order, and anyone who promises a spot is guessing. We guarantee the work, not a ranking: a complete profile, a page for each service and section, review requests and links, with a monthly report that puts your positions next to the calls they brought in.
What happens in the first three months of SEO?
Month one is mostly repair work on crawl errors, page speed and your Google profile, and those fixes usually move within 30 days. Months two and three bring the section and service pages, and local rankings typically need 60 to 90 days to climb. From month four, results usually start to compound in calls.
What will you need from my team each month?
Three things from your side. Send photos from recent jobs with the neighborhood noted, answer our questions when we draft a new service page, and reply yourself when a customer review needs the owner’s voice. We do the technical work, writing, listings and links.
Free action plan
See where you rank in each part of Philadelphia, free
Send us your site, your Google profile link and the jobs you most want to rank for. A co-founder will compare your listing with the three businesses in the Philadelphia Map Pack and lay out your first months of work, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ