Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in York, Pennsylvania
York PPC that shows which calls the budget bought.
York businesses get a Google Ads account in their own name, a fee agreed up front, and a report on calls, leads and cost per lead.
- Fee and ad spend kept apart
- Ads aimed town by town
- Bids reviewed daily, then weekly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Who owns the account
York keeps the account, the fee stays separate
York clicks are not cheap: an average click on 'hvac repair york pa' runs $102.55, and 'garage door repair york pa' runs $36.86. Lithium Marketing runs Google Ads for York service businesses, and the account is opened in your name, with management from $500 a month, plus ad spend.
You keep the login, the billing history and the conversion data if you ever leave, and the fee stays separate from what you pay Google. The first job is to stop paying for searches that never turn into a call, then to put each remaining job type on a landing page that can convert it.
What the clicks cost
The trades where a click costs most
Water damage restoration is one of the priciest York trade searches at $85.16 a click, and the volume is small, so the budget has to be tight. A restoration company can still use Google Ads, but the landing page has to answer the emergency in its first line.
Garage door repair in York sits at $36.86 a click on 210 searches a month. Roofing in York is cheaper at $16.70, on 390 searches, which gives a roofer room to test repair and replacement campaigns.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency york pa | under 10 | not reported |
| ppc agency york pa | under 10 | not reported |
| ppc management york pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair york pa | 30 | $102.55 |
| water damage restoration york pa | 10 | $85.16 |
| garage door repair york pa | 210 | $36.86 |
| plumber york pa | 1,000 | $36.15 |
| electrician york pa | 480 | $26.38 |
| pest control york pa | 480 | $17.31 |
| roofing company york pa | 390 | $16.70 |
| landscaping york pa | 390 | $7.03 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 101 to 941 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber york pa”, as Google showed it to a searcher located in York. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
When York calls arrive
A budget that follows the season you have
York has a humid continental climate, with hot, humid summers and moderately cold winters. If your trade's calls bunch up in the warm months or the cold ones, the budget should follow your own call history instead of an even split across the year.
York covers 5.3 square miles, and the townships around it sit outside that line. A campaign that targets only the city leaves the county work out, and a radius drawn around the whole county spends money on places you do not serve. Set the geography by the towns you cover.
- residents (2025 estimate)
- 45,342
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.2%
- population change, 2020 to 2025
- housing units
- 19,505
- housing units
- of occupied homes owner-occupied
- 43.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.7%
- of homes built before 1980
- median home value
- $119,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the trade counts matter
When the trade count changes the plan
The roofing search 'roofing company york pa' still draws 390 searches a month, and York County has 23 roofing contractors. A roofer can split repair, replacement and inspection across separate pages, then let the search terms show which one pays.
Landscaping is the other end: 192 companies in the county, and an average click of $7.03. The page still has to separate maintenance from installation, or cheap clicks turn into the wrong calls.
County Business Patterns
Trade and home service businesses in York County
Establishments by industry, 2023
- Landscaping services192
- Residential remodelers163
- Plumbing, heating and air-conditioning contractors156
- Electrical contractors98
- Excavation and site preparation contractors65
- Painting contractors40
- New home builders38
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first 30 days on a York account
Tracking goes in before the budget goes up.
1
Open or audit the account
If you already run Google Ads, we review the search terms and conversions; if not, the account is built in your name from the start.
2
Set up the tracking
GA4, call tracking and form tracking are set up so the report can show calls, leads and cost per lead by campaign.
3
Build a page per job
Each campaign lands on a page that answers one job, names the towns you cover and makes the call the next step.
4
Tune daily, then weekly
Bids and search terms are adjusted daily through the first 30 days, then weekly, against your spend and your call report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a Google Ads client
A Portland glass company with a website, SEO and ads
The card belongs to Town & Country Glass, a Portland glass business. Lithium built the website, ran the SEO and managed the Google Ads, and the results come from those three services. Matt Johnson, who ran On-Target Landscape, is quoted beside the card.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeCampaigns around York
Google Ads for the towns you serve
Google Ads can be aimed at the towns you serve, one city at a time. Pages for Harrisburg, Lancaster, Reading, Baltimore, Columbia and Newark are linked below; the first three are in Pennsylvania, the next two are in Maryland and the last is in Delaware. The state page lists every other city.
Published price
What the management fee covers in York
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you raise a York ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How is the management fee set?
The fee starts at $500 a month, plus ad spend, and it is quoted for your account before launch. More ad spend, extra channels and landing page work raise it; one campaign on a single channel sits at the bottom.
Who owns the Google Ads account?
You do. The account is opened in your business name, and you keep the login and the billing history. If you leave, the campaigns and the conversion data stay with you.
How much ad spend do we need?
Enough to buy calls at a price your jobs can cover. A click on 'hvac repair york pa' averages $102.55, while 'landscaping york pa' averages $7.03, so the starting budget depends on the trade and the close rate. We set it together on the call.
What does the first month of ads look like?
Calls usually start in the first week, once tracking is live. The first 30 days are tuned daily, then weekly, as the search terms and bids settle.
Do you advertise anywhere besides Google?
Google is usually the first channel, and Microsoft Ads is the second. Lithium also manages Meta ads on Facebook and Instagram, and a channel earns a place when the tracking shows cheaper calls there.
Free action plan
Put your York ad budget under a microscope
Bring your account, your trade and the months that keep you busiest. On a short video call, a co-founder will read the spend against the landing pages and show where the next dollar should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ