FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Reading, Pennsylvania
PPC for Reading service businesses, measured in cost per lead.
Google Ads for a Reading service business comes with call tracking on each click, a landing page for every job type and a monthly cost-per-lead report.
- Every call tagged to its keyword
- Wasted search terms removed weekly
- Budget moved by cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Reading PPC, answered
What a Reading ad budget should buy
Google Ads can put a Reading service business in front of a customer searching for the work now, and Lithium Marketing runs those campaigns with call tracking on every click. A garage door click in Reading averaged $34.40 when we checked, the highest cost in the local trade table, and at that price an account without clean tracking is guessing.
Plumbing and pest control come next in Reading, at $28.23 and $24.45 a click. We split the account by job type, write a landing page for each one and send clicks only to the work your calendar can hold. Management is from $500 a month, plus ad spend, and the Google Ads account is in your name, so you keep it if you ever leave.
Click costs in Reading
What a Reading click costs by trade
The spread across trades is wide. 'Electrician reading pa' averages $13.19 a click, 'landscaping reading pa' $16.74, and 'roofing company reading pa' $3.40. A landscaper can test a modest budget and learn quickly, while a garage door company has to be tighter with every click.
Search volume matters as much as cost. 'Electrician reading pa' draws about 140 searches a month and 'roofing company reading pa' about 90, so a roofer is bidding on a smaller pool of searches. No paid ads showed on the plumber results page we checked, and ads shift by hour, searcher and budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency reading pa | under 10 | not reported |
| ppc agency reading pa | under 10 | not reported |
| ppc management reading pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair reading pa | 90 | $34.40 |
| plumber reading pa | 480 | $28.23 |
| pest control reading pa | 260 | $24.45 |
| landscaping reading pa | 320 | $16.74 |
| electrician reading pa | 140 | $13.19 |
| hvac repair reading pa | 10 | $9.97 |
| roofing company reading pa | 90 | $3.40 |
| water damage restoration reading pa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 237 to 540 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber reading pa”, as Google showed it to a searcher located in Reading. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Reading market
Plan around weather, rentals and repair work
If your calls climb in a humid summer or a freezing winter week, the budget should already be live for that season. Reading averages about 25 inches of snow a year, so a heating campaign is worth setting before the snow arrives.
Across Berks County, 71.3% of occupied homes are owner-occupied, so the account should separate homeowner jobs from landlord jobs. Each group needs its own landing page and its own offer.
- residents (2025 estimate)
- 95,832
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 36,032
- housing units
- of occupied homes owner-occupied
- 40.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $121,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Berks County
What Berks County's trades mean for a campaign
Berks County counts 157 plumbing, heating and air-conditioning contractors. With that many contractors in the county, a plumbing campaign has to earn its clicks with a page that names the repair, the service area and the next open appointment.
Berks County also has 46 pest control companies and 31 painting contractors. Neither trade needs a generic 'free estimate' ad for every search, so the campaign should start with the two or three jobs that pay best and add the rest once the call tracking shows what each lead costs.
County Business Patterns
Trade and home service businesses in Berks County
Establishments by industry, 2023
- Landscaping services207
- Residential remodelers166
- Plumbing, heating and air-conditioning contractors157
- Electrical contractors77
- Excavation and site preparation contractors63
- Pest control companies46
- New home builders42
- Painting contractors31
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From audit to a tracked Reading campaign
The account gets read before it gets more money, and every call is tagged before a new campaign goes live.
1
Start from the live account
We keep the campaigns that produce calls and leads, pause the ones that only spend, and write down the search terms that never produce a call.
2
Tag the call, then the keyword
GA4, call tracking and conversion tags connect each call and form to its keyword and ad, which makes cost per lead a number you can check.
3
Split by the job you want
Drain cleaning, roof repair or whatever pays best gets its own campaign, its own landing page and its own budget.
4
Watch the account daily at first
Bids and search terms get checked each morning for the first month, then once a week, with your capacity as the limit.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from paid search
F&W Fence Co.: what paid search added to the mix
F&W Fence Co. is the fencing business on the card. Lithium ran its Google Ads, built its website and ran its SEO, so the numbers reflect all three. Marc Rickabaugh of Rickabaugh Construction is the owner quoted here.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Reading
Ad targets for the towns around Reading
An account can hold a separate campaign for each town your crews serve. Set a budget and a landing page for Lancaster, Allentown, Norristown, Bethlehem, Easton or Chester, then follow the PPC links below to see each city's page.
Published price
The management fee for a Reading campaign
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Reading owners ask before buying ads
Still curious?
Call (503) 766-5964 or email [email protected].
What starting ad budget makes sense here?
Start with what one booked job is worth, then work backward. If a job pays enough, a higher click cost still works; if it pays less, the page has to convert better or the campaign needs a tighter search list. We set the number on the first call and revisit it once the tracked calls show the real cost per lead.
How soon do the first calls come in?
Calls can arrive in the first week, though the early ones are as much a test of the landing page as of the ads. The first month is for pruning search terms and moving money toward the phrases that produce a real conversation, so cost per lead has time to settle.
Is there a long agreement for ads management?
Plan on six months to start, then a month-to-month roll with 30 days' notice. We settle the fee before launch, based on ad spend, the channels in play and landing page work. The Google Ads account is opened in your business's name and stays there.
Do you run ads on Meta or Microsoft too?
Google is usually the first channel for a Reading trade, and Microsoft Ads, Facebook or Instagram come in when your customers already spend time there. Any second channel waits for tracking that shows a return, so the budget is not split on a hunch.
Can I see which keyword produced a job?
Ask for the call recording and the report will name the keyword and ad behind it. Forms carry the same source. When your team marks which leads turned into work, the report pairs those booked jobs with the campaign that paid for them, so budget can follow the winners.
Free action plan
Find the Reading searches worth paying for
Tell us the jobs you want and the months that fill your calendar. A co-founder reviews your account and the Reading click costs on a short video call, then maps a first-month budget you can measure.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ