GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
The statewide picture, city by city
Pennsylvania marketing built around the cities where you book work.
Pennsylvania service businesses plan the pages, ads and phone answering that bring in more calls, with a co-founder on the first call.
- Pages for the cities on your list
- Call tracking on every ad
- Calls answered after hours
Google searches each month
Searches for marketing help that name Pennsylvania
Searches for marketing, SEO, web design and ads, by the place they name
- Philadelphia4,880
- Pittsburgh2,900
- Lancaster660
- Harrisburg570
- York260
- Allentown240
- Erie220
- Searches naming Pennsylvania430
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The cities decide the plan
Build the Pennsylvania plan city by city
Lithium Marketing builds websites, runs SEO and Google Ads, and answers calls with an AI receptionist for Pennsylvania service businesses. The work starts with the cities your crews can reach, then we extend the plan to the next city as you take on more work.
A company that works in Philadelphia, Pittsburgh and Allentown serves three different markets. Each city page lays out the search demand and housing for one market, so you can compare cities before you spend.
Where Pennsylvania owners start
What each service does for a Pennsylvania business
Each card opens the national page for that service, so you can read the scope before you choose. Start with the problem that costs you the most calls, then add the next service when it pays for itself.
Local SEO for your citiesWe write each city's service pages around the phrases customers in that city use, and the retainer covers the Google Business Profile, citations and AI search readiness.Learn more A WordPress site you ownWe build the pages around your services and finished jobs, with a quote form a homeowner can complete on a phone; the domain, hosting account and content stay yours.Learn more Google Ads for the cities you coverWe point the campaigns at the cities and services you can take now, write the landing page for each one and report calls, leads and cost per lead by campaign.Learn more AI reception for every callA managed AI receptionist answers every call at any hour, qualifies the job, books the appointment and can transfer the caller to a real person, while custom automation is scoped after a free discovery call.Learn more
City pages across Pennsylvania
Choose the Pennsylvania market to open first
Each Pennsylvania city listed here has its own page, including Philadelphia, Pittsburgh, Allentown, Reading, Erie, Lancaster, Harrisburg, Scranton and York. Open the page for the city where you already book work, then compare its search demand and housing with the next city on your list.
- Philadelphia1,574,281 residents
- Pittsburgh307,632 residents
- Allentown126,044 residents
- Reading95,832 residents
- Erie91,838 residents
- Bethlehem79,644 residents
- Scranton75,514 residents
- Lancaster58,366 residents
- Harrisburg50,522 residents
- York45,342 residents
- Wilkes-Barre44,523 residents
- State College40,844 residents
- Norristown35,911 residents
- Chester33,996 residents
- Easton30,402 residents
What the state phrases measure
Why the city pages carry the Pennsylvania plan
Searches that name Pennsylvania for marketing help total 430 a month. Each phrase in the table comes from someone shopping for an agency: “seo company pennsylvania” averages 210 searches a month and “web design pennsylvania” averages 140. Those are agency searches, not the trade searches your customers type.
Searches naming Philadelphia for marketing, SEO, web design and ads total 4,880 a month, and those naming Pittsburgh total 2,900. “plumber philadelphia” alone draws 3,600 searches a month. Customers type a trade and a city, so the city pages are where the plan belongs; the statewide phrases serve a smaller, separate audience.
| Search | Searches a month |
|---|---|
| seo company pennsylvania | 210 |
| web design pennsylvania | 140 |
| marketing agency pennsylvania | 50 |
| digital marketing agency pennsylvania | 20 |
| pennsylvania seo | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing and geography
Pennsylvania's older homes and two large metros
67.2% of Pennsylvania homes were built before 1980, so repair, replacement and remodeling pages have a large audience here. Show the finished job and the details a homeowner cannot see in a photo: what failed, what you replaced and how long the work took. 69.3% of occupied homes in Pennsylvania are owner-occupied, so write for homeowners first; if your crews also work for landlords, say who can authorize the job and collect that contact on the quote form.
Philadelphia anchors the state's largest metro, and Greater Pittsburgh is the state's second-largest metro, with Harrisburg between them. If your crews work in more than one of those markets, each one needs its own city page and its own ad targeting, because the searches and housing change from one market to the next.
- residents (2025 estimate)
- 13,059,432
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.4%
- population change, 2020 to 2025
- housing units
- 5,806,452
- housing units
- of occupied homes owner-occupied
- 69.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 67.2%
- of homes built before 1980
- median home value
- $254,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades across Pennsylvania
One trade label can hide several jobs
Pennsylvania has 5,935 residential remodelers and 5,179 landscaping services statewide. Those labels are broad: a company that finishes basements and one that builds additions both count as remodelers, and a mowing company and a patio installer both fall under landscaping services. Separate pages let a homeowner see which kind of work you take.
Pennsylvania has 4,154 plumbing, heating and air-conditioning contractors and 2,750 electrical contractors statewide. A burst pipe at midnight and a furnace replacement are different searches, and so are a panel upgrade and a lighting install. Give each service its own page and name the cities where you take that work.
County Business Patterns
Trade and home service businesses in Pennsylvania
Establishments by industry, 2023
- Residential remodelers5,935
- Landscaping services5,179
- Plumbing, heating and air-conditioning contractors4,154
- Electrical contractors2,750
- Excavation and site preparation contractors1,805
- New home builders1,631
- Painting contractors1,168
- Roofing contractors876
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Client work
The Dixie Glass case, and an owner's view
Dixie Glass, a glass company on the Mississippi Gulf Coast, hired Lithium Marketing to build its website and handle its SEO and Google Ads. The case study records the result. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, adds his view of how well the team understood the business and applied that to its digital marketing.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPricing
What the five services cost, and which one is scoped
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Pennsylvania owners ask before they choose an agency
Still curious?
Call (503) 766-5964 or email [email protected].
We cover several Pennsylvania towns. Which one gets a page first?
Start where you already have crews and a few finished jobs, not in the city with the biggest search volume. Open that city's page for the search demand, then add the next city once the first one has your photos, a few reviews and some calls coming in.
What decides the monthly cost of SEO or ads?
The scope sets the retainer: how many cities you target, what your site and listings need and what a booked job is worth. For ads, the management fee follows the ad spend, the channels we run and the landing pages we build, while the media budget goes to Google.
What do we own, and how long are we committed?
The website is yours: the domain, hosting account, WordPress install and content stay in your name. Most services start with a six-month agreement, then run month to month with 30 days' notice. There is no contract and no setup fee for the AI receptionist.
How does Lithium work with a business outside Philadelphia and Pittsburgh?
Every client works with Lithium by video, so a business in Erie gets the same process as one in Philadelphia. The first step is a video call with a co-founder, who will ask which cities you cover and what work you want more of.
How long before the work brings in calls?
Google Ads can bring calls within the first week. A new website takes six to nine weeks to build, technical SEO fixes usually move within the first month, and local search visibility typically builds over two to three months.
Free action plan
Get a free city-by-city plan for Pennsylvania
Send your website link, your service list and a list of the Pennsylvania cities you cover. A co-founder will go through them on a short video call and show you which pages, campaigns and phone answering to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ