Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Abilene, Texas
Digital marketing for Abilene service businesses, from search to a call.
Abilene service businesses get the site, search, ads and phone answered by one team, so a call can be traced to a booked job.
- Prices published before work starts
- Call tracking from the first click
- A page for every trade you sell
Google searches each month
What Abilene searches for, by service
110
searches a month
- Web design90
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
What one plan covers for an Abilene business
Lithium Marketing runs the website, the SEO, the Google Ads and the phones for Abilene service businesses, with a published price on every service except custom automation and a co-founder on the first call. The work starts where jobs leak: a site that is slow on a phone, trade pages that say too little, and calls that go unanswered after hours. A new customer arrives through a search, lands on a page, and then either calls or leaves, so those three fixes come in that order. Taylor County recorded 3,658 business establishments across every industry, and standing out in that field starts with the pages and the profile a customer sees before calling, not with a bigger ad budget.
The metro is wider than the city. The Abilene metropolitan area counts 185,429 residents, and the city limits cross into Jones County at the north edge. A plumber on the north side, a landscaper along the Buffalo Gap Road corridor and a roofer covering the whole county sell to that same population, but each needs pages that say where the crews go.
The four services
Four ways to fix what is costing you jobs
The right first service is the one that fixes what is costing you calls. Every card below opens that service's Abilene page, where the local numbers make the case.
SEO in AbilenePages for each trade and each side of the railroad, a Google Business Profile that matches, and a report counted in calls.Learn more Web design in AbileneA site in your name, with finished Taylor County jobs and a call button a thumb can reach.Learn more PPC in AbileneGoogle Ads aimed at the trades you sell in Taylor County, with every call tracked.Learn more AI receptionist in AbileneCalls answered 24/7, with a transfer to a person when a caller asks.Learn more
Search in Abilene
Where the searches split, and what that says about the plan
Agency searches are thin here. Searches naming Abilene for marketing help total 10 a month. Searches naming Abilene for web design reach 90 a month. The gap says what a buyer is doing before they call: comparing agencies is a trust decision, ordering a site is a build decision, and that site is where every trade search lands.
The trade searches carry more volume: 390 searches a month for “electrician abilene” and 390 for “landscaping abilene”. A business that sells more than one kind of work cannot cover that with a single home page, so each service gets its own page, written for the customer who searches for it, and this hub connects them.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency abilene | 10 | not reported |
| digital marketing abilene | under 10 | not reported |
| marketing agency abilene | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber abilene | 1,600 | $17.71 |
| garage door repair abilene | 170 | $16.87 |
| pest control abilene | 390 | $16.30 |
| landscaping abilene | 390 | $8.32 |
| roofing company abilene | 390 | $5.01 |
| electrician abilene | 390 | $4.61 |
| water damage restoration abilene | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 159 to 2,200 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber abilene”, as Google showed it to a searcher located in Abilene. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Abilene market
Owners, renters and a city split by the tracks
56.1% of Abilene’s occupied homes are owner-occupied, so a large share of the homes are rented. A plan that only speaks to homeowners leaves work on the table, so a page for rental and managed properties, and a first call that asks who approves the work, brings property managers into the same funnel as the owner across the street.
The railroad still organizes the city. The historic downtown sits north of the Union Pacific line, and the growing SODA district has taken shape south of the tracks, so north and south Abilene are two different service routes. If your crews cover one side and not the other, the website should say so, and the Google Business Profile service area should match.
- residents (2025 estimate)
- 131,588
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.3%
- population change, 2020 to 2025
- housing units
- 53,156
- housing units
- of occupied homes owner-occupied
- 56.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 56.1%
- of homes built before 1980
- median home value
- $183,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trade mix
What the county trade counts ask of your website
Taylor County has 58 plumbing, heating and air-conditioning contractors and 44 landscaping services. Both fields are crowded enough that a general page will not separate one shop from the next, so the plan leans on finished work, reviews and a page for the jobs each business wants more of.
Other trades work differently. Painting contractors number 7 in Taylor County. A painter with a page for each kind of finish and a gallery of completed rooms gives a customer a reason to call, and gives Google a page that names the work.
County Business Patterns
Trade and home service businesses in Taylor County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors58
- Landscaping services44
- New home builders40
- Electrical contractors39
- Residential remodelers34
- Excavation and site preparation contractors20
- Roofing contractors17
- Pest control companies8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services come together for an Abilene business
We start with the piece that is costing you the most jobs this month, then add the rest when the numbers justify it.
1
Pick the service that is losing you work
If calls ring out, the phone comes first. If the site is slow on a phone, the site comes first. The order follows your gap, not a package.
2
Put tracking on everything
One set of call and form tracking covers the site, the profile and the ads, so the opening report shows where jobs come from.
3
Build the pages customers search for
A page per service and per part of the metro, written around the questions a customer asks before they call.
4
Keep the phone answered
The AI receptionist covers the calls the rest produce, with no contract. Custom automation, scoped after a free discovery call, follows up by text.
Documented work
Three services working for a Portland glass company
The figures in this section come from a Portland commercial glass company, Town & Country Glass, which hired Lithium for a website build, SEO and Google Ads. Matt Johnson, from his time running On-Target Landscape, gives his own account of the agency.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Abilene
Marketing for the towns beyond the city line
Your next market is usually one your crews already work in. The pills below open the same plan for five Texas cities, and the Texas link lists every city Lithium covers. Start with the one where your crews already spend the most days.
Pricing
Published prices for an Abilene business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire an Abilene agency
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first?
Start with the one costing you the most jobs. A call that rings out costs a job that was ready to book, so the receptionist comes first for phone-first trades. A site that loads slowly on a phone loses the visitor before the offer is read, so the website comes first there. Tracking settles it: once calls and forms are counted, the gap that costs the most work shows up in the first month.
Can we hire Lithium for one service?
You can hire Lithium for one service. Some clients start with a single page rebuild, others with Google Ads on one service, and the rest of the work waits until the numbers make the case. The agreement is written for what you buy, not for a bundle.
How does Lithium work with a business in Abilene?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Kickoff, plan reviews and the monthly report happen on those calls, so an Abilene business gets the same access as any other client.
How is a plan with several services priced?
Each service is priced on its own, and the price block above lists all five. The total is the sum of the services you choose, so a business that starts with a site and adds SEO later pays only for what is running. Custom automation is scoped after a free discovery call.
What does the first call with a co-founder cover?
Your tracking, your site and your Google Business Profile, reviewed on a short video call. We look at what a booked job is worth to you, where the calls come from now and which service would move the number first. You leave with a written plan and the price for each service you pick.
Free action plan
Bring us your website and leave with a plan
Send your website, the services you want more of and the parts of the metro your crews cover. A co-founder reviews all three on the first video call and names the fix to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ