Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Midland, Texas
A website, search work, ads and a phone line for Midland service businesses.
Website, search, ads and phone answering can report into one set of call tracking, so a Midland owner sees which service brought the job.
- One team for all four services
- Call tracking on every channel
- Published prices for four services
Google searches each month
What Midland searches for, by service
110
searches a month
- Web design70
- Digital marketing20
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
What a Midland service business needs from marketing
A Midland service business sells a phone call before it sells a job, so the website, the Google profile, the ads and the phone line all matter. Lithium Marketing runs the website, the search work, the ads and the AI receptionist for home service and trade companies, with the prices published and call tracking behind every one.
Midland County lists 6,096 establishments, including 69 plumbing, heating and air-conditioning contractors, 65 electrical contractors and 43 home builders. With that many companies selling similar work, the customer has a list to choose from, and the page that earns the call is the one that shows the job you do, the area you cover and a way to reach you.
The four services
Four ways a Midland business gets found and called
Start with the one that is costing you calls now; the others can wait until the report shows they are needed.
Search work for MidlandService pages, a Google profile that matches them and a monthly report counted in calls and booked jobs.Learn more A website you ownA fast WordPress site with your real jobs on it, a call button on every screen and a quote form that works on a phone.Learn more Google Ads for the jobs you wantCampaigns built per job type, with every call tied to its keyword and budgets moved toward the ones that book work.Learn more An AI receptionist and custom automationAn AI receptionist answers and books every call around the clock; custom automation is scoped separately.Learn more
Where the searches are
The searches that bring Midland calls
About 20 searches a month name Midland and marketing together. The trade searches carry the customers: 880 a month for “pest control midland” and 320 for “landscaping midland”. Those people are not shopping for an agency. They are shopping for the job, and the page they land on has to be about that job.
What a click costs decides how much of the plan should be ads. A click on “roofing company midland” averages $30.97 and a click on “plumber midland” averages $10.36. At the higher price, the organic traffic from search and a complete Google profile come first, and ads cover the jobs the crew needs sooner.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing midland | 10 | not reported |
| marketing agency midland | 10 | not reported |
| digital marketing agency midland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair midland | 10 | $67.55 |
| roofing company midland | 210 | $30.97 |
| garage door repair midland | 260 | $30.02 |
| electrician midland | 20 | $17.98 |
| pest control midland | 880 | $14.69 |
| plumber midland | 170 | $10.36 |
| landscaping midland | 320 | $5.71 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 144 to 1,700 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber midland”, as Google showed it to a searcher located in Midland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Midland market
A growing city with older homes and new ones
Midland grew 11.1% between 2020 and 2025, and 36.3% of its homes went up before 1980. New arrivals may have no history with any company in the city, and older homes often keep repair and replacement work on the list. Both call for pages: one set for the neighborhoods you serve, another for the systems you fix.
The median Midland home is worth $319,200, and the customer behind that number wants a company they can reach. Put the phone number at the top of every page, keep the quote form to two questions and list the areas your crews cover.
- residents (2025 estimate)
- 147,615
- residents (2025 estimate)
- population change, 2020 to 2025
- +11.1%
- population change, 2020 to 2025
- housing units
- 57,260
- housing units
- of occupied homes owner-occupied
- 65.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 36.3%
- of homes built before 1980
- median home value
- $319,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Midland County
Who fills the Midland County chart
Plumbing, heating and air-conditioning contractors lead Midland County at 69, with 65 electrical contractors behind them. A company in either group is one of dozens in its trade, so its Google profile and its service pages have to name the exact job, not the trade.
Roofing and painting sit at the bottom of that chart. For a roofer that means a repair page and a replacement page; for a painter, interior and exterior pages, so a customer who already knows what they need finds the version that fits.
County Business Patterns
Trade and home service businesses in Midland County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors69
- Electrical contractors65
- Excavation and site preparation contractors46
- New home builders43
- Residential remodelers42
- Landscaping services40
- Roofing contractors11
- Painting contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in for a Midland business
The first month is about knowing where the calls come from; the rest is about adding work that earns more of them.
1
Put a number on a call
We start with what an average job is worth and how many calls turn into work, so the budget has a figure behind it.
2
Track every channel
A tracking number on the website, the Google profile and the ads shows which one produced each call, before and after changes.
3
Build the pages the searches need
One page per service and per part of the Midland area you cover, written for the customer who is choosing a company.
4
Answer what the pages produce
The AI receptionist takes the calls the site and the ads generate, books the job or passes it to the person who handles it.
Proof
A garden center’s website, search work and ads, counted together
Drake’s 7 Dees sells plants and garden supplies, and its work with Lithium covered a new website, SEO and Google Ads; the card with this text reports the combined result. Drake Snodgrass, the owner, describes what changed.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Midland
The same four services for the cities nearby
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. The pills below open the same plan for Odessa, San Angelo, Lubbock and Abilene, and the last one leads to every Texas city with a Lithium page.
Pricing
Four services and what each one costs in Midland
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Midland questions about four services on one plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Midland business fix first?
Whichever step is losing calls today. A phone that rings out points to the AI receptionist, a site that is slow or hard to use on a phone points to a rebuild, and a site nobody finds points to search work or ads. On the first call a co-founder looks at all three and names the one to start with.
What if we only want the website first?
One service can be the whole first purchase. Each service has its own price, so a website can come first and search work or ads added later, once calls are tracked and the report shows where the next dollar should go.
What should the first 90 days show?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days, with revenue compounding from month four. The monthly report counts calls from the first month, so the trend line shows before the rankings settle.
What changes the monthly total?
The number of services and the size of each. SEO is scoped against the value of a booked job in your market, Google Ads carries a management fee plus your own ad spend, and a website is quoted before the build starts, at the published price for a typical build or a fixed proposal for a larger one.
How will we know it is working?
The monthly report counts calls and leads by source, and if your booking records can be exported we follow a lead through to the job. Judge it on cost per booked job against what that job is worth, not on a position in the results.
Free action plan
Get a free plan for all four Midland services
Bring your website address, the trades you want more of and whatever call records exist. A co-founder will read them before a short video call, then say which service to run first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ