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Marketing for Fort Worth service businesses

A marketing agency that turns Fort Worth searches into booked jobs.

Fort Worth contractors get one monthly report showing which of their website, search rankings, ads and AI receptionist produced each call and quote request.

  • One plan for four services
  • A source attached to every call
  • Coverage past the city limits

Google searches each month

What Fort Worth searches for, by service

2,980

searches a month

  • Web design
    1,320
  • SEO
    870
  • Digital marketing
    760
  • PPC management
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the whole picture

One plan for marketing a Fort Worth service business

Lithium Marketing runs all four parts of a Fort Worth contractor’s marketing: the website, SEO, Google Ads and an AI receptionist. Each call in your monthly report shows which of the four produced it, so you can see what pays before you spend more. Scale is the reason to plan it this way. Fort Worth is the 10th-most populous city in the United States, and the Dallas-Fort Worth-Arlington metropolitan area, which includes the city, has 8,477,157 people. No single service page or ad radius covers a market that size, so we map where you want work before building anything.

Fort Worth is the county seat of Tarrant County, but the city also extends into Denton, Johnson, Parker and Wise counties. So we write your service area as cities and parts of town, never as counties, and the website, the Google Business Profile, the ad targeting and the receptionist all work from that one list.

A fast-growing city

Fort Worth’s growth and its downtown districts

Fort Worth added 11.9% to its population between 2020 and 2025, and it has become one of the fastest-growing cities in the United States. A household new to the city has no regular plumber, electrician or pest company in town yet, so your Google listing, your reviews and your website make the introduction.

Downtown mixes commercial, retail, residential and entertainment districts. Sundance Square is a mixed-use district, and the nearby Upper West Side has small and mid-sized office buildings and urban residences. If you take commercial work, name the downtown districts you serve on a commercial service page and in your ad targeting, so a property manager there sees that you cover them.

residents (2025 estimate)
1,028,117
residents (2025 estimate)
population change, 2020 to 2025
+11.9%
population change, 2020 to 2025
housing units
373,948
housing units
of occupied homes owner-occupied
57%
of occupied homes owner-occupied
of homes built before 1980
33.7%
of homes built before 1980
median home value
$303,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Tarrant County’s trade mix

Where Tarrant County’s biggest trade groups stand

Tarrant County has 631 plumbing, heating and air-conditioning contractors and 479 residential remodelers, the two largest groups on the chart. With that many contractors to pick from, two companies at the same price look alike until one shows more finished work and more recent reviews, so we put both into every listing, ad and landing page you run.

Landscaping services number 404 in the county, and a landscaper’s plan looks different from a plumber’s. Landscaping clicks in Fort Worth cost far less than plumbing clicks, so a landscaper can put more of the early budget into Google Ads while SEO builds, and a plumber, paying more per click, may get more from putting Google Business Profile work first.

County Business Patterns

Trade and home service businesses in Tarrant County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    631
  • Residential remodelers
    479
  • Electrical contractors
    409
  • Landscaping services
    404
  • New home builders
    338
  • Roofing contractors
    261
  • Painting contractors
    120
  • Excavation and site preparation contractors
    115

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How we sequence it

Building the Fort Worth plan step by step

We map and measure before any money moves.

1

Draw one service-area list

We list the parts of Fort Worth and the nearby cities you want work from, and every service gets built to that same list.

2

Put tracking on every phone line

Before anything changes, tracking numbers and form tags go in, and the first month gives us a baseline: how many calls you get now and which source sent each one.

3

Fix the weakest link first

If the site loses callers on a phone, it gets rebuilt before the ads scale. If the site works, SEO and Google Ads start on the jobs you named.

4

Review results together monthly

Each month we go over calls, leads and cost per lead by channel with you, and the budget moves toward whatever booked the most work.

A three-service result

F&W Fence Co. on one plan: website, SEO and Google Ads

F&W Fence Co. is a fence company that had Lithium build its website and run its SEO and Google Ads at the same time, so the card shows what the three did together. Nathan Boos of Hillsview Building, quoted beside the card, recommends the team after years of working with it.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Nearby cities

Marketing pages for cities around Fort Worth

Interstates 30 and 20 connect Fort Worth to Arlington and Grand Prairie, and both have marketing pages of their own, as do Irving, Lewisville, Carrollton and Denton. Every one of those pages lists the city’s own search and trade numbers. For the wider region, use the Dallas-Fort Worth page or the Texas link.

Pricing

How each service is priced for Fort Worth owners

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Before you hand Fort Worth marketing to one agency

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How does Lithium run a Fort Worth account from Portland?

Remotely, the way every Lithium client works with us. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs your strategy calls, Allison McKenney, your account manager, handles day-to-day questions by phone and email, and the plan comes from your call tracking, your Google Business Profile and the Fort Worth search data.

What if the budget only covers one service right now?

Then start with the gap that costs you the most work, and a co-founder will tell you which one that is after looking at your site, listings and calls. A plumber with a strong Map Pack listing and a slow website might start with the site. A company whose site and listings are solid but whose calls ring out after hours might start with the $179 AI receptionist.

How long do I have to commit?

The usual agreement covers the first six months, and after that most services continue month to month and end with 30 days’ notice. The AI receptionist is the exception, with no contract at any point. Each service has its own agreement, so you can stop one without renegotiating the rest.

How will I know the marketing is paying off?

Your monthly report counts calls, form leads and cost per lead for each channel. If you mark which leads turned into booked jobs, we can trace a job back to the search, listing or ad that started it, and we judge every channel by those calls and jobs, never by traffic alone.

Does Lithium work with my kind of business?

If you run a home service or trade business, yes. Lithium has current clients among plumbers, HVAC companies, roofers, electricians, landscapers, painters and pest control firms, and each trade gets its own plan, because a roofer and a pest control company in Fort Worth face different searches and click prices.

Free action plan

Find out which channel is earning your Fort Worth calls

Share a link to your site and, if you track them, a rough count of last month’s calls. On a short video call, a co-founder will compare your setup with the Fort Worth figures above and tell you where the next marketing dollar should go.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan