SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Allentown, Pennsylvania
SEO for Allentown service businesses that earn the call.
Allentown service businesses get SEO built for the searches that end in a call, with a monthly report counted in calls and leads.
- A page for each service
- Neighborhood pages for the city
- Calls counted every month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
SEO in Allentown, answered
Where Allentown SEO starts
When we checked Google for “plumber allentown”, the Map Pack came first, ahead of every organic result. The three Allentown listings carried 3,800, 688 and 178 Google reviews, which is what a customer weighs before opening a single website. Lithium Marketing builds the profile, the service pages and the review requests a business needs to compete in that space, and reports the work in calls and leads.
Allentown is dense, with 7,176 people per square mile, so the searcher five blocks away and the one across the Lehigh River can see different results. Area pages for the West End, Center City and the East Side give you a way to be found in each, and they give Google a specific part of town to attach your business to.
Search in Allentown
The searches worth a page
Searches that name Allentown for SEO are modest: 50 a month for “seo allentown”. The larger opening sits in the trade searches, at 590 a month for “electrician allentown”, so the plan builds pages from the services a business sells, not from the phrase “SEO Allentown”.
Below the Map Pack, Better Business Bureau, Facebook, MapQuest and Thumbtack held top-10 spots on the page we checked. A customer who finds you on one of those listings then opens your site, so the name, phone number and services should read the same in both places.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo allentown | 50 | not reported |
| seo company allentown | 10 | not reported |
| seo agency allentown | under 10 | not reported |
| seo services allentown | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 178 to 3,800 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, MapQuest, Thumbtack
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber allentown”, as Google showed it to a searcher located in Allentown. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Allentown market
A dense city with three historic districts
Allentown has 49,502 housing units, and Old Allentown, the Old Fairgrounds and West Park are the city’s three primary historic districts. Each district has its own housing stock and its own repair questions, so a neighborhood page has something specific to say that a page titled “Allentown” cannot.
Old Allentown and Old Fairgrounds sit inside Center City, so one Center City page can cover both. West Park needs a page of its own, with photos of its Victorian and Craftsman houses and the repair questions those homes raise. A customer comparing two companies notices which one can name the houses on their street.
- residents (2025 estimate)
- 126,044
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 49,502
- housing units
- of occupied homes owner-occupied
- 43.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.1%
- of homes built before 1980
- median home value
- $206,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lehigh County
Where the county’s trades are biggest
Lehigh County’s 128 residential remodelers and 89 plumbing, heating and air-conditioning contractors sell two different kinds of job. A remodeler’s customer starts with a project and a budget, while a plumber’s starts with a problem, so the pages and the questions on them should not match.
A roofer’s search after a leak can be won with one repair page and a complete Google profile, and that page can answer the questions the estimator already hears on the phone. The page does not need to cover every job the company sells, only the one the customer is searching for.
County Business Patterns
Trade and home service businesses in Lehigh County
Establishments by industry, 2023
- Landscaping services136
- Residential remodelers128
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors63
- Painting contractors33
- New home builders31
- Roofing contractors25
- Excavation and site preparation contractors25
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The monthly work
What an Allentown SEO retainer does each month
The technical work comes first, then the pages and listings that turn a search into a call.
1
Clear the technical blockers
Crawl errors, slow templates and pages Google cannot index get fixed first, because nothing else moves until the site can be read.
2
Complete the Google profile
The profile gets each service, a set of photos and the towns you cover, plus a short, simple way to ask a finished customer for a review.
3
Map a page to each service
Each service you sell gets its own page, and the parts of the city you cover get pages of their own.
4
Keep the listings identical
We make the name, phone number and service list match across the Better Business Bureau, MapQuest and Thumbtack, and point links at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A septic case across three services
Byers Septic Service: website, SEO and Google Ads
Byers Septic Service, a septic company, hired Lithium for a new website, SEO and Google Ads, and the card shows what that combined work produced. Drake Snodgrass of Drake’s 7 Dees, a garden center, gives his own view of working with Lithium beside it.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Allentown
SEO pages for the towns around the city
A business that works the valley can have an SEO page for each city it serves. Bethlehem and Easton have their own pages below, alongside Reading, Norristown, Philadelphia and Wilkes-Barre, and the metro and Pennsylvania pages cover everyone else.
Published price
The monthly SEO range for an Allentown business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Allentown owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What decides where an Allentown SEO quote lands?
Most local businesses sit inside the published range. Where you land depends on the number of services you want covered, the state of the current site and profile, and what one booked job is worth. A single-location electrician chasing repair calls needs less work each month than a company selling three high-value services from a thin website.
How long does SEO take to show?
The work shows in two stages. Crawl and speed fixes land inside the first month; the local results need 60 to 90 days. The report tracks calls from day one, so the work is measured as it matures.
What happens when the first six months end?
Think of it as a six-month start, then a monthly choice. The first term gives the local rankings time to build; once it ends, 30 days’ notice is all you need to stop or stay on.
Can Lithium put my business in the Map Pack?
Google chooses the order in the map, and no agency can control it. The work Lithium stands behind is the profile, the service pages, the listings and the review requests, and the report shows what changed in calls and leads.
Does the retainer cover AI search?
It does. Answer-first sections, schema and the same business facts across the site give AI tools something clear to read, and that work is part of every retainer. Nobody can promise an AI mention. The report keeps counting calls and leads, which is the part you can measure.
Free action plan
Ask for an Allentown SEO plan, page by page
Send the site and the services you want more calls from. A co-founder will bring a page-by-page plan to the short video call, starting with the rewrites that matter most.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ