PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Allentown, Pennsylvania
Allentown marketing that turns searches into calls.
A website, SEO, Google Ads and phone answering run as one plan for an Allentown service business, with the prices published before work starts.
- A website you own outright
- Prices printed before work
- Calls tied to their source
Google searches each month
What Allentown searches for, by service
240
searches a month
- Web design170
- SEO60
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the four services meet
What one Allentown plan has to cover
An Allentown service business draws its work from a metro area of 887,615 people, and the first contact often starts with a search, a call and a decision about whom to trust. Lithium Marketing runs the website, the search pages, the Google Ads and the phone line as one plan, so all four point at the same business.
43.2% of Allentown’s occupied homes are owner-occupied, so a call can come from a tenant and the approval from a landlord. A plan for a repair trade has to answer both, and the pages should say who can authorize the job before a crew is sent.
The four pieces
Which Allentown service to fix first
Start with the piece that loses the most calls today, then add the next one when your own numbers support it.
Search pages that earn the callService and area pages built from what Allentown customers type, with the Google Business Profile work that gives Google one clear set of facts about the business.Learn more A site built to convertA WordPress site with real job photos and a tap-to-call button, built in your name so the domain and logins stay yours.Learn more Google Ads with trackingAds split by the work you sell, with every call tied to the keyword and ad that paid for it.Learn more A phone that answersAn AI receptionist that covers the midnight calls, books the job and puts urgent callers through to your crew.Learn more
Search in Allentown
What Allentown types into Google
Searches that name Allentown for a marketing service are small: about 170 a month for “web design allentown” and 50 for “seo allentown”. A page for each service you sell reaches the customers those phrases never name, because a caller with a burst pipe does not type the word marketing.
Even the phrase “digital marketing allentown” draws about 10 searches a month, so a plan built only on agency searches would starve. The pages that earn calls are named for the work: drain cleaning, roof repair, a spring cleanup.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing allentown | 10 | not reported |
| digital marketing agency allentown | under 10 | not reported |
| marketing agency allentown | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control allentown | 320 | $18.28 |
| plumber allentown | 320 | $16.03 |
| garage door repair allentown | 170 | $12.38 |
| electrician allentown | 590 | $10.68 |
| hvac repair allentown | 20 | $8.39 |
| landscaping allentown | 260 | $7.04 |
| water damage restoration allentown | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 178 to 3,800 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, MapQuest, Thumbtack
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber allentown”, as Google showed it to a searcher located in Allentown. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Allentown market
Old housing, dense blocks and two kinds of caller
82.1% of Allentown’s housing was built before 1980, and that shapes what a service site has to show: a page for each repair or replacement job you sell, with photos from houses like the ones your customers live in.
Allentown has 7,176 people per square mile, so a service area a few neighborhoods wide can hold thousands of customers. Old Allentown and Old Fairgrounds are Center City neighborhoods, and a page named for a part of town reads differently to a customer than a page titled “Allentown”.
- residents (2025 estimate)
- 126,044
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 49,502
- housing units
- of occupied homes owner-occupied
- 43.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.1%
- of homes built before 1980
- median home value
- $206,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lehigh County
What the county’s trade mix means for your pages
Lehigh County has 8,681 establishments, including 136 landscaping services. The largest groups sell very different work, so the page plan should follow the jobs your own crews take, not the county’s biggest trade.
A roofer and a landscaper need different pages even when they work the same streets. One sells a repair after a leak, the other sells a season of maintenance, and the questions a customer asks before hiring are not the same.
County Business Patterns
Trade and home service businesses in Lehigh County
Establishments by industry, 2023
- Landscaping services136
- Residential remodelers128
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors63
- Painting contractors33
- New home builders31
- Roofing contractors25
- Excavation and site preparation contractors25
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order we work in
From tracking to pages, ads and phones
The first month is for seeing where today’s calls come from, not for spending more on ads.
1
See where today’s calls start
Before anything new runs, we wire call and form tracking on the site, the Google Business Profile and any ads already live. The first report then shows which searches and pages produced the calls you already get.
2
Repair the page customers land on
A slow site or a hidden phone number gets fixed before anything new is sent to it, because every service ends up on that page.
3
Build the pages for each service
Service pages and neighborhood pages go up for the work you want more of, written for the customer who is deciding between two companies.
4
Add ads and answering when the calls justify it
Google Ads cover the weeks the calendar is thin, and the AI receptionist answers the calls the site and the ads produce.
A case across three services
Website, SEO and Google Ads for Sarkinen Plumbing
Sarkinen Plumbing serves the Portland area, and its card reflects the website, SEO and Google Ads Lithium ran for the company. Chris Martin of Mt. Hood Pro Painting gives his own account of the work beside it.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Allentown
The same plan for the cities around you
Bethlehem and Easton are their own cities, and each has a page here for the same four services. The Allentown-Bethlehem-Easton metro page covers the valley around them, and the Pennsylvania directory opens the rest of the state.
Pricing
What the four services cost an Allentown business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you choose an Allentown agency
Still curious?
Call (503) 766-5964 or email [email protected].
What should an Allentown owner fix first?
Find the gap that costs the most work. A phone that rings out points to the AI receptionist, a site that hides the number points to a rebuild, and a business that is invisible in search points to SEO or Google Ads. On the first call, a co-founder reads the tracking, the site and the listings and puts those in order.
Can I start with one service and add the rest later?
You can start with one. Pick the service that fixes the biggest gap, keep the tracking in place, and add the next one when the calls justify the cost.
How does an agency in Portland work with an Allentown business?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, an account manager answers day-to-day questions, and the work is reviewed on video at each stage.
If I add a second service, how is the price set?
Each service carries its own price, so the total is the combination you choose, and the price block above lists each one. Add the second service when the first is producing calls you can count. You see the combined figure before any work starts.
What will I see each month?
One report covers all four services and shows calls, leads and cost per lead, plus the pages and ads that produced them. The work is reviewed with you on a video call, and anything that is not producing a call gets changed.
Free action plan
Get one Allentown plan with the first fix named
Tell us what you sell, where you work and which calls go unanswered today. A co-founder will read the site first, then spend a short video call on the one change that would bring more of those calls in.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ