PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Ankeny, Iowa
Marketing for Ankeny service businesses, counted in calls and leads.
Ankeny service businesses get marketing at published prices, with one monthly report in calls, leads and cost per lead.
- Published prices for the four services
- A report in calls, not clicks
- The website and ad account are yours
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Marketing in Ankeny, Iowa
What one plan covers for an Ankeny service business
Lithium Marketing builds one marketing plan for an Ankeny service business, and the website, the search work, the ads and the phone line are decided together, with one team answerable for all four.
Ankeny is one of Iowa’s fastest-growing cities, and its population rose 14.3% from 2020 to 2025, reaching 77,833. New residents have no regular plumber or landscaper yet, so the plan has to put your name in front of them as well as the neighbors who already know you.
The four services
Four pieces, one phone number
Most owners start with the service that fixes a problem they can name, then add another when the first one pays for itself. The cards below open the Ankeny page for each service.
Local search that earns the callA page for each service you want more of, a profile built on the right categories, and review requests, reported in calls and leads.Learn more A site built to be called fromYour own WordPress website, with finished job photos and the phone number where a thumb lands.Learn more Google Ads that show their costPaid search for the work you want to grow, run from an account in your name, with call tracking that shows which ad brought the call.Learn more A phone line that never rings outA receptionist that answers around the clock, books the job and transfers the urgent calls, with automation priced on its own.Learn more
Trade searches in Ankeny
Where a small search budget should land
Trade searches in Ankeny are modest: 390 a month for “plumber ankeny”, 210 for “pest control ankeny” and 170 for “electrician ankeny”. A budget spread across every channel at once has less to work with than one that starts where a call is cheapest to win.
That is why the order matters more than the list. Profile and service pages come first, then a tracked ad test on the jobs worth the most, with the phone line ready before the first paid click. A business that buys the click before the page and the phone are ready has nowhere for that call to land.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency ankeny | under 10 | not reported |
| digital marketing ankeny | under 10 | not reported |
| marketing agency ankeny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair ankeny | 110 | $120.68 |
| plumber ankeny | 390 | $27.53 |
| electrician ankeny | 170 | $26.70 |
| pest control ankeny | 210 | $12.55 |
| landscaping ankeny | 110 | $7.48 |
| hvac repair ankeny | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 44 to 333 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber ankeny”, as Google showed it to a searcher located in Ankeny. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ankeny market
A metro-sized market with an Ankeny address
Ankeny covers 32.655 square miles of land inside a metro area of 758,539 people. The city is one service area, but the pages and the profile still have to name every city a business covers, or Google has nothing to match to a search from outside Ankeny.
Of Ankeny’s 29,781 housing units, 28,361 are occupied, and 71.3% of those homes are owner-occupied. Ankeny’s median home value is $331,000. A roof, a remodel or a new driveway is a large purchase, so the site and the reviews carry more of that decision than an ad click does. The first month goes into pages and the profile, and ads come after.
- residents (2025 estimate)
- 77,833
- residents (2025 estimate)
- population change, 2020 to 2025
- +14.3%
- population change, 2020 to 2025
- housing units
- 29,781
- housing units
- of occupied homes owner-occupied
- 71.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.8%
- of homes built before 1980
- median home value
- $331,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Polk County
Which Polk County trades have the most company
Polk County counts 182 landscaping services, 178 residential remodelers, 141 plumbing, heating and air-conditioning contractors and 94 new home builders. Four large fields, and each sells something different: a landscaper sells seasonal upkeep, a remodeler sells a project, a home builder sells a plan and a plumber sells a repair that cannot wait. One plan has to speak to all of them without sounding like a directory.
The smaller trades need a different first step. The county has 63 roofing contractors, 60 painting contractors and 30 pest control companies, and for those businesses one page per service plus a small tracked ad test is enough to learn what a call costs before the budget grows.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
- Landscaping services182
- Residential remodelers178
- Plumbing, heating and air-conditioning contractors141
- Electrical contractors114
- New home builders94
- Roofing contractors63
- Painting contractors60
- Excavation and site preparation contractors58
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the plan runs
Where the plan starts, and what follows
Nothing gets added in month one until the tracking shows which service already earns its keep.
1
Start with what already works
Before anything new is built, the site, the profile and any live ads get call and form tracking, so the first report can separate the services that pay from the ones that do not.
2
Fix the piece that leaks
If the site is slow on a phone or the phone rings out, that gets fixed before another dollar of ad spend.
3
Add the next piece
Search pages and profile work come first; a paid test follows once the pages and the phone line can catch the calls.
4
Read the numbers together
Each month we go through calls, leads and cost per lead, and next month’s work follows what produced them.
Proof from a plumbing company
Three services behind one plumbing company’s numbers
Lithium built the website, ran the SEO and managed the Google Ads for Sarkinen Plumbing, a plumber working the Portland area, and the figures on the card come from that work together. Daniel Busby, who runs Willard Power Vac, gives his own read on the team next to it.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Ankeny
The same four services across central Iowa
A plan built for Ankeny does not stop at the city line. The pages for Des Moines, Cedar Rapids and Iowa City sit below, alongside Bellevue and Omaha in Nebraska, and the Iowa page holds the rest of the list.
Pricing
What the four services cost an Ankeny business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Ankeny marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
How do we know which marketing service to fix first?
Look at where a job is lost, not at what is missing. If calls ring out at lunch, the phone line comes first. If the site loads slowly on a phone, the website comes first. If both are fine and the calls are still thin, the work is search or ads. A co-founder makes that call with you from your own numbers, not from a package.
We already have a website. Does the plan replace it?
Only if it fails the phone test. We load it on a phone, time it, check the call button and the quote form, and keep the pages that already earn calls. A rebuild happens when the current site cannot be fixed for mobile speed or tracking, and the proposal says which before work starts.
Who runs the strategy calls for an Ankeny client?
A co-founder does. Lithium is headquartered in Portland, Oregon, with team members in Portland, Bend and Seattle, and we work with every client by video. DJ Van Zanten runs the strategy calls, and Allison McKenney, our account manager, handles the questions in between.
What happens in the first month?
Tracking goes in first, then a short audit of your site, profile and any ads. The first report shows which service already brings calls and which one leaks them, and the work for month two follows what the report shows. It counts calls, leads and cost per lead; no one can promise a ranking.
Do you only work with plumbers and roofers?
No. Lithium works with home service businesses across the trades, including restoration companies, landscapers, painters and pest control. The common thread is a customer who searches Google before calling. If your business sells to homeowners or property managers in Ankeny, the same four services usually fit.
Free action plan
Ask for an Ankeny marketing plan, priced before you sign
Send a link to your site, the trades you run and how far you travel. On a short video call, a co-founder will show you where the calls come from today and name the first thing to fix before the next dollar goes out.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ