SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Ankeny, Iowa
Google Ads for Ankeny service businesses, measured by cost per lead.
Ankeny service businesses get a Google Ads account in their own name, from $500 a month in management, plus ad spend.
- The ad account stays in your name
- Each ad lands on its own page
- Budget moved into your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Ankeny
What an Ankeny click is worth before you raise the budget
Google Ads for an Ankeny service business is a buying decision, and the price of a click sets the rules. A click on “garage door repair ankeny” averaged $120.68, so Lithium Marketing starts with call tracking that shows which search a call came from.
Cheaper trades get a different plan: “landscaping ankeny” averaged $7.48 a click and “pest control ankeny” averaged $12.55. In every case the account is set up in your name, and the management fee starts at $500 a month plus ad spend, so you see the cost before the campaigns scale.
Click costs and search demand
The trades worth bidding on in Ankeny
Two trade searches show how different the work is: “garage door repair ankeny” drew 110 searches a month and “pest control ankeny” drew 210. A garage door call is often urgent, while a pest search can be a routine treatment, so the two campaigns should not share a landing page.
Paid ads are not guaranteed a place on the page either. When we looked at the plumber results, no paid ad appeared at all, and the map held the top spot. That is one snapshot; ad slots change by hour, searcher and budget, so a campaign is judged on the calls it tracks.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency ankeny | under 10 | not reported |
| ppc agency ankeny | under 10 | not reported |
| ppc management ankeny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair ankeny | 110 | $120.68 |
| plumber ankeny | 390 | $27.53 |
| electrician ankeny | 170 | $26.70 |
| pest control ankeny | 210 | $12.55 |
| landscaping ankeny | 110 | $7.48 |
| hvac repair ankeny | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 44 to 333 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber ankeny”, as Google showed it to a searcher located in Ankeny. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ankeny market
A budget calendar for a humid-summer climate
Ankeny sits in a hot-summer humid continental climate, with humid summers and cold winters. If your work follows the seasons, a flat monthly budget spends too much in the quiet weeks and too little when the phone should be busiest.
Polk County holds 516,546 people, which gives an Ankeny campaign room to grow. When local clicks get expensive, the same account can widen to Des Moines and the rest of the county, with bids set city by city.
- residents (2025 estimate)
- 77,833
- residents (2025 estimate)
- population change, 2020 to 2025
- +14.3%
- population change, 2020 to 2025
- housing units
- 29,781
- housing units
- of occupied homes owner-occupied
- 71.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.8%
- of homes built before 1980
- median home value
- $331,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Polk County
Which county fields the budget has to cover
Polk County has 182 landscaping services, more than any other trade in the county chart. A landscaper’s budget should be judged on booked work, not on click volume.
Electrical tells a different story: Polk County has 114 electrical contractors, and “electrician ankeny” clicks average $26.70. At that price a panel upgrade and a service call cannot share one landing page, because the page has to promise the job the ad sold.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
- Landscaping services182
- Residential remodelers178
- Plumbing, heating and air-conditioning contractors141
- Electrical contractors114
- New home builders94
- Roofing contractors63
- Painting contractors60
- Excavation and site preparation contractors58
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first 30 days
How the first month in the account runs
Tracking goes in before the budget moves, and the spending then follows the season your calls show.
1
Find where the money went
The account you have now gets opened up, and the search terms that spent without a call are the first list we write.
2
Wire the calls to the ads
GA4 and call tracking are set so a call or a form can be read back to the ad that paid for it.
3
A page that keeps the ad’s promise
Each job you advertise gets a page written to the same offer the ad made, so the click does not land on a menu.
4
Daily at first, then weekly
Bids and search terms move daily through the first 30 days, then weekly, measured against the season your calls follow.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a septic company
A septic company’s website, SEO and Google Ads
Byers Septic Service, a septic company, ran its website, SEO and Google Ads through Lithium, and the traffic and conversion figures on the card are the result. Willard Power Vac’s Daniel Busby is quoted beside it.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Ankeny
Where the same ad budget can travel
Cedar Rapids, Iowa City and Des Moines can all sit inside one campaign, and Bellevue and Omaha carry the reach into Nebraska. Click costs for each city are on its own page, and the state page names every city Lithium covers.
Published price
What a PPC management fee runs in Ankeny
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Ankeny owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should an Ankeny business spend on Google Ads?
Start from what a booked job returns and how many calls it takes to win one. An expensive click can still pay for itself if the job is large enough; a cheap click can still waste money if the page does not convert. We set the starting number together on the strategy call.
When do the calls start?
Expect calls inside the first week or so once the campaigns run with tracking on. The weeks after are about cuts: every search term that spends without producing work comes out, and the budget moves to the terms that do produce it, which is how cost per lead settles.
Who owns the Google Ads account?
You do. The account is in your name and Lithium works inside it. Lithium guarantees that ownership, so the campaign history, the conversion data and the payment method stay with your business.
How long is the Google Ads agreement?
The usual agreement opens with a six-month term and then continues month to month on 30 days’ notice. The fee and the ad budget are two separate lines, so $500 a month in management, plus ad spend, is a starting point that rises with ad spend, extra channels or landing page work. Nothing launches until you approve it.
Should we advertise beyond Google?
It can help. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram as well as Google, and a second channel is worth testing when your trade’s Google clicks are expensive or your customers already spend time on one platform. Google goes first, and nothing else is added until the tracking shows it pays.
Free action plan
Price your Ankeny clicks before you raise the budget
Send the jobs you want more of, the months that keep the crew busiest and what a finished job is worth. A co-founder will put your trade’s click prices next to that and sketch the first month of budget, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ