GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Des Moines service businesses
Lithium Marketing covers website, search, ads and phones for Des Moines service businesses, at published prices and with a co-founder on the first call.
Google searches each month
What Des Moines searches for, by service
1,610
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
The whole plan
Lithium Marketing handles the four pieces that bring a Des Moines service business its calls: the website, the search work, the Google Ads and the phone line. The same plan covers the whole Des Moines-West Des Moines metro area, home to 758,539 residents. Prices are published, and a co-founder takes the first call.
Polk County counts 182 landscaping companies, 178 remodelers and 141 plumbing, heating and air-conditioning contractors, and each one sells a different mix of repair, replacement and project work. Whichever trade you run, the plan starts the same way: a fast website, search pages for the jobs you want, ads where the math holds and a phone that gets answered.
Pick the first piece
One service is usually enough to start. Pick the one that fixes the leak you can name, and add another when the numbers support it. Each card below opens its own Des Moines page.
Search in Des Moines
“Marketing agency des moines” draws 590 searches a month at an average click cost of $8.88, and “digital marketing agency des moines” adds 170. Those are people choosing an agency, not choosing a plumber, so the trade table below matters more for your budget: it shows what a click on “plumber des moines” or “roofing company des moines” costs, and that price decides how the budget splits between search and ads.
When we checked “plumber des moines”, no paid search ads showed and the local results came first, so organic work carries the load there. Google sets that order and it shifts by searcher, which is why the plan runs the profile and the ads as two jobs with shared call tracking.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency des moines | 590 | $8.88 |
| digital marketing agency des moines | 170 | not reported |
| digital marketing des moines | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair des moines | 480 | $106.32 |
| hvac repair des moines | 390 | $47.58 |
| roofing company des moines | 720 | $28.05 |
| electrician des moines | 590 | $20.92 |
| plumber des moines | 1,600 | $20.42 |
| pest control des moines | 1,000 | $19.62 |
| landscaping des moines | 720 | $5.04 |
| water damage restoration des moines | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber des moines”, as Google showed it to a searcher located in Des Moines. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Des Moines market
About 70.3% of Des Moines homes were built before 1980, so repair, replacement and upgrade pages should sit near the front of the plan. Each page that sells one of those jobs needs to say what it covers and what it costs.
About 60.5% of occupied Des Moines homes are owner-occupied, so rental properties are part of the market. If landlords and property managers are part of your customer list, the website needs a page that speaks to them, and the phone needs to separate those calls from homeowner calls.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Polk County
Polk County counts 114 electrical contractors and 63 roofing contractors. With that many names in the results, a page for each job type does more to separate a business than one general services page.
Polk County also has 94 new home builders and 58 excavation and site preparation contractors, trades that sell projects more than one-off repairs. Project work needs its own pages: scope, photos of finished jobs and a form that asks the right questions up front.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Tracking comes first, so every later decision rests on where the calls come from.
The first install is tracking, so the opening report shows which jobs today come from which channel.
Search and ads both land people on the website, so a slow template or a cramped phone view gets addressed before either channel scales.
Pages, profile work and links follow the work you want most; Google Ads covers what your schedule needs before the pages mature.
The AI receptionist holds the line at any hour, and the follow-up texts and review requests can run on automation.
Proof
Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Lithium built its website and ran its SEO and Google Ads, and the card shows what the three pieces did together. Marc Rickabaugh of Rickabaugh Construction left the Google review quoted beside the card.
Glass76%more conversions
January vs the January before
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Des Moines
The nearby pages cover the same five services in Ankeny, Cedar Rapids, Iowa City and the Nebraska cities on the list. Open the page for a city you serve to see the search and trade figures a plan there would start from. The last link goes to every city in Iowa.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
One service at a time works fine; start with the piece you need most. A business might begin with a website or Google Ads, then add SEO once the tracking shows which calls are worth chasing. Every service reports into the same call and lead numbers, so the picture stays whole as the plan grows.
Through phone, email and video meetings. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and your account manager handles the day-to-day questions.
The report shows calls, leads and cost per lead, sorted by service and source. If you mark which leads turned into booked jobs, we can follow a campaign from the click to the work. The numbers come from your own tracking, not an estimate.
Each service comes as its own line on the proposal, so adding one later does not reopen the others. SEO is scoped to the market you serve, Google Ads management moves with the budget you set, and the website quote changes only if the build goes past a typical service business page count. Take the pieces you want and leave the rest.
Technical fixes usually move within 30 days, and local rankings typically take 60 to 90 days, with revenue compounding from month four. Paid search can bring calls in the first week, and the AI receptionist answers every call once it is live.
Free action plan
Send the page where customers ask for a quote and tell us the jobs you want more of. A co-founder goes through both on a short video call and names the first fix.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ