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Marketing for Des Moines service businesses

A digital marketing agency for Des Moines businesses that earns more calls.

Lithium Marketing covers website, search, ads and phones for Des Moines service businesses, at published prices and with a co-founder on the first call.

  • Four services under one plan
  • Call tracking from day one
  • Reporting in calls and booked jobs

Google searches each month

What Des Moines searches for, by service

1,610

searches a month

  • Digital marketing
    850
  • Web design
    480
  • SEO
    270
  • PPC management
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The whole plan

What Des Moines service businesses get from one marketing plan

Lithium Marketing handles the four pieces that bring a Des Moines service business its calls: the website, the search work, the Google Ads and the phone line. The same plan covers the whole Des Moines-West Des Moines metro area, home to 758,539 residents. Prices are published, and a co-founder takes the first call.

Polk County counts 182 landscaping companies, 178 remodelers and 141 plumbing, heating and air-conditioning contractors, and each one sells a different mix of repair, replacement and project work. Whichever trade you run, the plan starts the same way: a fast website, search pages for the jobs you want, ads where the math holds and a phone that gets answered.

The Des Moines market

Older housing and who owns it shape the plan

About 70.3% of Des Moines homes were built before 1980, so repair, replacement and upgrade pages should sit near the front of the plan. Each page that sells one of those jobs needs to say what it covers and what it costs.

About 60.5% of occupied Des Moines homes are owner-occupied, so rental properties are part of the market. If landlords and property managers are part of your customer list, the website needs a page that speaks to them, and the phone needs to separate those calls from homeowner calls.

residents (2025 estimate)
212,086
residents (2025 estimate)
population change, 2020 to 2025
-0.9%
population change, 2020 to 2025
housing units
97,604
housing units
of occupied homes owner-occupied
60.5%
of occupied homes owner-occupied
of homes built before 1980
70.3%
of homes built before 1980
median home value
$194,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Polk County

What the county's trade mix means for you

Polk County counts 114 electrical contractors and 63 roofing contractors. With that many names in the results, a page for each job type does more to separate a business than one general services page.

Polk County also has 94 new home builders and 58 excavation and site preparation contractors, trades that sell projects more than one-off repairs. Project work needs its own pages: scope, photos of finished jobs and a form that asks the right questions up front.

County Business Patterns

Trade and home service businesses in Polk County

Establishments by industry, 2023

  • Landscaping services
    182
  • Residential remodelers
    178
  • Plumbing, heating and air-conditioning contractors
    141
  • Electrical contractors
    114
  • New home builders
    94
  • Roofing contractors
    63
  • Painting contractors
    60
  • Excavation and site preparation contractors
    58

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order we build the plan in

Tracking comes first, so every later decision rests on where the calls come from.

1

Start with the numbers

The first install is tracking, so the opening report shows which jobs today come from which channel.

2

Make the site earn its traffic

Search and ads both land people on the website, so a slow template or a cramped phone view gets addressed before either channel scales.

3

Build the search presence

Pages, profile work and links follow the work you want most; Google Ads covers what your schedule needs before the pages mature.

4

Never miss the call

The AI receptionist holds the line at any hour, and the follow-up texts and review requests can run on automation.

Proof

A glass company's website, SEO and Google Ads

Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Lithium built its website and ran its SEO and Google Ads, and the card shows what the three pieces did together. Marc Rickabaugh of Rickabaugh Construction left the Google review quoted beside the card.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Des Moines

The same plan in the cities nearby

The nearby pages cover the same five services in Ankeny, Cedar Rapids, Iowa City and the Nebraska cities on the list. Open the page for a city you serve to see the search and trade figures a plan there would start from. The last link goes to every city in Iowa.

Pricing

What a marketing plan costs a Des Moines business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Des Moines marketing plan questions

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can a Des Moines business start with one service and add the others later?

One service at a time works fine; start with the piece you need most. A business might begin with a website or Google Ads, then add SEO once the tracking shows which calls are worth chasing. Every service reports into the same call and lead numbers, so the picture stays whole as the plan grows.

How does a Des Moines business work with a company in Portland?

Through phone, email and video meetings. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and your account manager handles the day-to-day questions.

What does the monthly report show?

The report shows calls, leads and cost per lead, sorted by service and source. If you mark which leads turned into booked jobs, we can follow a campaign from the click to the work. The numbers come from your own tracking, not an estimate.

Does the whole plan come as one fee?

Each service comes as its own line on the proposal, so adding one later does not reopen the others. SEO is scoped to the market you serve, Google Ads management moves with the budget you set, and the website quote changes only if the build goes past a typical service business page count. Take the pieces you want and leave the rest.

How long before a plan shows results?

Technical fixes usually move within 30 days, and local rankings typically take 60 to 90 days, with revenue compounding from month four. Paid search can bring calls in the first week, and the AI receptionist answers every call once it is live.

Free action plan

Request a free marketing plan for your Des Moines business

Send the page where customers ask for a quote and tell us the jobs you want more of. A co-founder goes through both on a short video call and names the first fix.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan