Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Arlington County, Virginia
Google Ads built from Arlington County click costs, in your account.
Google Ads for an Arlington County business, running in an account the business owns, with the management fee kept separate from ad spend.
- The account belongs to the business
- A budget set per trade
- Calls reported by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, priced from the county's clicks
Campaigns priced from Arlington County clicks
A Google Ads budget in Arlington County buys very different numbers of clicks depending on the trade, so the first decision is what a click is worth, not how many clicks to buy. In the recorded data, a roofing click averages $78.12, an HVAC click averages $72.49 and a garage door click averages $18.16. Lithium Marketing runs campaigns inside an account the client owns, so the history and the settings stay with the business.
The management fee starts at $500 a month, plus ad spend, and the ad spend is paid to Google separately. That fee covers the daily work on bids, search terms and landing pages, and the account is opened in your name so you keep the history if you ever leave.
Clicks across the county
What each trade's click costs
The click table below is the budget map: roofing and HVAC sit at the top, plumbing in the middle, and water damage restoration near the bottom. A fixed monthly budget reaches a different number of searchers in each row, which is why the campaign starts with the trade that can carry the cost.
When we checked “plumber arlington va”, four paid ads came first and the local listings ran below them, with one of those rows paid. The ads and the profile share the page, so a campaign works better when the Google Business Profile is complete and the landing page says what the ad promised.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency arlington va | under 10 | not reported |
| ppc agency arlington va | under 10 | not reported |
| ppc management arlington va | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company arlington va | 90 | $78.12 |
| hvac repair arlington va | 30 | $72.49 |
| plumber arlington va | 390 | $39.62 |
| landscaping arlington va | 110 | $28.20 |
| pest control arlington va | 260 | $26.32 |
| electrician arlington va | 260 | $18.98 |
| garage door repair arlington va | 90 | $18.16 |
| water damage restoration arlington va | 480 | $14.80 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 6 to 1,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber arlington va”, as Google showed it to a searcher located in Arlington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The county as a market
A small, dense county with owners and renters
Arlington County holds 9,088 people per square mile, so a campaign does not need a wide radius; the customers sit inside a small, dense county. Targeting by neighborhood or ZIP code keeps the budget on the parts of the county where the work is.
41.3% of occupied homes are owner-occupied, so some clicks come from owners and some from renters or property managers. The ad and the landing page should say which kind of property the business works on and who can authorize the job.
- residents (ACS estimate)
- 236,254
- residents (ACS estimate)
- housing units
- 121,970
- housing units
- of occupied homes owner-occupied
- 41.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 53%
- of homes built before 1980
- median home value
- $895,000
- median home value
- people in the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area
- 6,465,724
- people in the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Arlington County
Which trade searches can carry a paid budget
The county's trade searches are not evenly sized. “Water damage restoration arlington va” draws 480 searches a month at $14.80 a click, while “roofing company arlington va” draws 90 at $78.12 and “hvac repair arlington va” draws 30 at $72.49. A roofer needs a tighter list of search terms and a landing page that converts, because each click costs more.
Plumbing sits in the middle, at 390 searches a month and $39.62 a click. The plan sets a starting budget for each trade from those two numbers, then adjusts it once the call and lead report shows what the clicks produced.
County Business Patterns
Trade and home service businesses in Arlington County
Establishments by industry, 2023
- Residential remodelers73
- Landscaping services26
- New home builders25
- Plumbing, heating and air-conditioning contractors16
- Painting contractors14
- Electrical contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The opening weeks
The first month of an Arlington County campaign
Tracking goes in before the budget moves, and the campaigns follow the trades and the click prices after that.
1
Start with what is running now
If campaigns are live, keep the ones that produce calls and flag the search terms that spend without a return. If not, the build starts from the services you want and the budget you can carry.
2
Put tracking in before spend
GA4, call tracking and form conversions get connected first, so every later budget move has a number behind it.
3
Split the work by job type
Each service gets a campaign, a landing page and a budget line of its own, from roof repair to drain clearing.
4
30 days of daily work, then weekly
Bids and search terms get checked every day for the first month, then once a week, with calls, leads and the cost of a lead in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The ads inside a Portland glass company's result
The ads conversion rate on the card came from a full program, not one channel. Town & Country Glass, a Portland commercial glass business, had Lithium build its new website, run its SEO and manage its Google Ads, so all three services sit behind that number. Daniel Busby of Willard Power Vac gives the recommendation beside it.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacCampaigns around the county
The county line is also a targeting line
A campaign can run in Alexandria, Washington, Silver Spring, Waldorf, Germantown or Columbia without touching the others, because Virginia, DC and Maryland are separate jurisdictions with separate targeting. The PPC pages below take each city in turn, and the Northern Virginia page covers the metro while the Virginia directory lists the state.
Published price
The management fee behind an Arlington County campaign
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Arlington County owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads management cost?
Management starts at $500 a month, plus ad spend, and the ad spend is paid to Google on top of that. The fee grows with the number of channels, the amount of landing page work and the size of the account, and it is agreed before the first campaign goes live.
Who owns the Google Ads account?
The business does. The account is opened in the client's name, with the client's billing and history, so the campaigns, the conversion data and the settings stay with the company if the working relationship ends.
When do the first calls show up?
Tracking goes live first, and the opening week usually brings the first calls. The following month is daily work on bids and search terms, then a weekly rhythm. What gets cut is the search terms that spend without a call, and what gets more budget is the trade that answers. The report tracks calls, leads and the cost of a lead.
How will we know which ads produced work?
The report lists each campaign with its calls, its leads and the cost of each lead. Calls and forms are tagged by campaign, so a campaign that spends without producing a call shows up in the same row as the ones that do.
Can Lithium run ads on other channels too?
Yes. Microsoft Ads, Meta ads on Facebook and Instagram, and LinkedIn are available alongside Google Ads. Each channel gets its own audience, offer and reporting scope, and the budget moves to a new channel when the first one shows what a lead costs.
Free action plan
Get a free Google Ads plan for your Arlington County trade
Start with the trade, the services you want to sell and the value of one job to the business. A co-founder will take the click prices apart with you and propose an account structure and a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ