PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Twin Falls, Idaho
Twin Falls digital marketing with four prices and one team behind the calls.
Twin Falls service businesses can put the site, SEO, Google Ads and the phone line on one plan, with four prices in writing.
- Four services, one call log
- One monthly report, four channels
- Four prices in writing
Google searches each month
What Twin Falls searches for, by service
90
searches a month
- Web design80
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Twin Falls, one plan
What one plan covers for a Twin Falls business
The Twin Falls metro area holds 123,901 people across Twin Falls and Jerome counties, and a service business working across it needs four things to line up: a site, a search presence, ads and a phone that gets answered. Lithium Marketing runs those four as one plan, with a published price on four of them and one monthly report in calls, leads and cost per lead.
Twin Falls County holds 3,026 businesses, and the same customer can find yours through a search, an ad or a directory listing. One plan puts the same phone number, the same pages and one report behind all three, so a call is counted once and credited to the channel that produced it.
The four services
Where each service fits a Twin Falls business
Pick the one that is costing you calls now, and add the rest when the phone justifies it. Each card has its own page.
SEO in Twin FallsA Google Business Profile built out, a page for each service and each Idaho town you cover, and a monthly report in calls and leads.Learn more Web design in Twin FallsA WordPress site you own, with galleries for the repair and remodel work that older Twin Falls houses need.Learn more PPC in Twin FallsGoogle Ads run against what clicks cost in your trade, with the account in your name and a report on the calls it produced.Learn more AI receptionist in Twin FallsA phone line that picks up at any hour, asks your questions, puts the appointment in your calendar and transfers a live caller to your team when your rules say so. Custom automation is priced on its own.Learn more
Search in Twin Falls
Trade searches, four channels, one budget
Trade searches carry the volume: “pest control twin falls” draws 320 a month and “landscaping twin falls” 210. One page for each service, named the way the customer searches it, is the place SEO, ads and the profile all send a click.
A plumbing click in Twin Falls averages $50.33, against $13.92 for an electrical one, so the same budget buys a very different number of calls. The expensive trades get more from the profile and the pages, while the cheaper ones can carry a Google Ads test as the organic work builds.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency twin falls | under 10 | not reported |
| digital marketing twin falls | under 10 | not reported |
| marketing agency twin falls | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber twin falls | 480 | $50.33 |
| electrician twin falls | 590 | $13.92 |
| pest control twin falls | 320 | $13.85 |
| roofing company twin falls | 140 | $10.89 |
| garage door repair twin falls | 140 | $10.79 |
| landscaping twin falls | 210 | $4.02 |
| hvac repair twin falls | 10 | not reported |
| water damage restoration twin falls | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 193 to 664 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber twin falls”, as Google showed it to a searcher located in Twin Falls. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Twin Falls market
A growing city with older housing
Twin Falls has grown 8.4% since 2020, to 56,216 residents, and the metro area adds Jerome County across the canyon. Growth brings new residents who have not picked a plumber, a roofer or a landscaper yet, so a profile with recent reviews and a site with real job photos do the introducing.
Twin Falls is the regional commercial center for south-central Idaho and northeastern Nevada, so a contractor’s next job can start well outside the city. The plan names the towns you serve, and each one gets a page with the services and photos that fit that town.
- residents (2025 estimate)
- 56,216
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.4%
- population change, 2020 to 2025
- housing units
- 21,838
- housing units
- of occupied homes owner-occupied
- 64.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.6%
- of homes built before 1980
- median home value
- $321,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Twin Falls County
What Twin Falls County’s trade counts change
Twin Falls County has 54 landscaping companies, 49 new home builders and 47 plumbing, heating and air-conditioning contractors. Those three carry the biggest count, so the competition for a search comes down to reviews, photos and a page for each service.
Electrical is the next field, with 28 electrical contractors in Twin Falls County. A trade that size starts with the profile, the reviews and the one page that matches the job it wants most, then adds pages as the calls come in.
County Business Patterns
Trade and home service businesses in Twin Falls County
Establishments by industry, 2023
- Landscaping services54
- New home builders49
- Plumbing, heating and air-conditioning contractors47
- Residential remodelers35
- Electrical contractors28
- Excavation and site preparation contractors21
- Roofing contractors8
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Twin Falls plan runs in
Tracking goes in first, because every later choice depends on knowing which channel produced the call.
1
Agree what a call is worth
Before a channel gets a budget, we put a value on the jobs you want and the calls it takes to win one, so all four services are measured against the same number.
2
Put one tracking number on everything
Call and form tracking go on the site, the profile and any ads already running, so month one shows which channel produced each call.
3
Build the pages once
The service pages, town pages and Google Business Profile are built once and shared by SEO, ads and the receptionist, so four channels do not mean four content projects.
4
Add channels as the calls justify them
Start with the website or the phone line, add SEO or ads when the first one produces calls, and read all four in one monthly report.
Proof
A plumbing company’s numbers after a site, SEO and ads
Nathan Boos of Hillsview Building has worked with the team for years, and his quote sits beside this card. The numbers belong to Sarkinen Plumbing, a Portland-area plumbing company that hired Lithium for a new website, SEO and Google Ads.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Twin Falls
The Idaho cities with their own marketing page
Each city below has a page with its own search figures, so you can compare the demand in Pocatello, Boise or Idaho Falls before deciding where a second page is worth writing. The Idaho page lists every city Lithium covers.
Pricing
What a Twin Falls plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Twin Falls owners ask before they sign
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Twin Falls owner start?
It depends on which of the four is already producing calls. A plumber with a busy phone and a dated site starts with the website; a landscaper with a good site and no visibility starts with SEO or the profile. A co-founder reads your tracking, your profile and your pages before recommending anything.
Does the plan have to include all four services?
No, you can start with one. Nothing is bundled into a package you have to buy whole: take the site, the search work, the ads or the phone line, then add a second when the first is producing. All four land in one monthly report, so a later addition is read against the same numbers.
Who runs the work after I sign?
A co-founder runs your strategy calls, and Allison McKenney, our account manager, handles the day to day. The work happens over video calls and email: Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
How does the total change when I add a service?
The prices above show each line. A website is a one-time project, SEO and ads are monthly, and the receptionist is monthly with no contract. Adding a service adds that line and nothing else. Custom automation is the one exception, priced from the work itself.
Is a full plan overkill for a small trade?
It can be, and the plan is built to avoid that. A two-person painting or pest control company can begin with a website and a Google Business Profile, then add ads once the phone justifies the spend. The work is ordered around what is losing you calls, so a small business does not pay for channels it does not need yet.
Free action plan
Build a free plan for your Twin Falls business
Tell us what you sell, the Idaho towns you work in and the link to your current site. If you have a month of call records, bring them; if not, your site and profile are enough to start. On a short video call, a co-founder walks the tracking, the profile and the pages, then names the one change that would bring the next calls.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ