Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO in Boulder, Colorado
Boulder SEO that turns a trade search into a phone call.
Four paid listings came before the local results on “plumber boulder”, and SEO is how a Boulder service business earns the click that costs nothing.
- A page for each trade you run
- A Google Business Profile filled out
- One report in calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Boulder SEO, answered
What Boulder SEO has to get right first
Lithium Marketing builds the pages and the Google Business Profile behind that click: one page for each job you sell, written for the customer in Boulder who is deciding which company to call. The four sponsored listings that opened the “plumber boulder” page are the paid route to that customer; the organic listings below them do not bill you per click.
“seo boulder” is searched about 170 times a month, which is a small market next to the trades and the reason one page is never enough. A plumber, an electrician and a roofer in Boulder are asking Google three different questions, and each one needs a page that says what you do, what it costs and how fast you can get there.
Search in Boulder
The Boulder searches worth a page each
Trade phrases carry the search volume: “plumber boulder” records 880 a month, “electrician boulder” 390 and “garage door repair boulder” 320. Each phrase names a different job, so each one gets its own page; a single services page cannot answer all three at once.
The listings on that Boulder page carried 1,300, 294, 480 and 752 Google reviews when we checked, and the largest count sat on a sponsored listing, not one of the free results. A review total still does not buy the click on its own: the profile has to match the search, the page has to answer it, and someone has to ask every paid customer for a review.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo boulder | 170 | not reported |
| seo company boulder | 50 | not reported |
| seo agency boulder | 40 | not reported |
| seo services boulder | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 294 to 1,300 Google reviews each
- Directories in the top 10
- Better Business Bureau, Houzz, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber boulder”, as Google showed it to a searcher located in Boulder. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Boulder market
A city where the work is mostly on older houses
55.4% of Boulder’s housing was built before 1980, which makes repair and replacement pages the place to start. A page built around the repair an older house needs, with the parts you replace and the ones you source, answers a question a general services page never reaches.
The city covers about 27 square miles, and a Google Business Profile service area drawn around one address rarely covers all of it. Area pages for the parts of town you drive to give Google a second signal, and they answer the customer who wants to know if you cross the city for a job.
- residents (2025 estimate)
- 105,689
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.6%
- population change, 2020 to 2025
- housing units
- 47,465
- housing units
- of occupied homes owner-occupied
- 47.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.4%
- of homes built before 1980
- median home value
- $1,039,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Boulder County
Where the county’s trade counts point your pages
Boulder County lists 95 plumbing, heating and air-conditioning contractors and 85 electrical contractors, and the chart below ranks the county’s biggest trade groups. A business in a field that size needs a profile that says what it does before a customer compares it with the next name.
Boulder County’s roofing field is one of the smallest on the chart, at 20 contractors, and “roofing company boulder” draws 110 searches a month at $12.79 a click. Those two numbers belong in the same plan: the search volume says the page is worth writing, and the count says how crowded the field is.
County Business Patterns
Trade and home service businesses in Boulder County
Establishments by industry, 2023
- Residential remodelers192
- Landscaping services169
- Plumbing, heating and air-conditioning contractors95
- Electrical contractors85
- New home builders76
- Painting contractors59
- Excavation and site preparation contractors26
- Roofing contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the retainer does each month in Boulder
Technical work first, then the pages and the profile, then the links that move them.
1
Fix the crawl before the copy
Slow pages, crawl errors and broken links go first, since a page Google cannot read is a page that cannot answer a search.
2
Build the profile out, service by service
Categories, services, photos and service areas all go into the Google profile, and the review ask becomes something your team does at the end of every job.
3
Give each part of town its own page
A page for the neighborhoods and nearby cities where you take work, each one naming the jobs you do there.
4
Put the same details everywhere
Name, phone and service list match on every profile customers still check, and the links we build point at the pages that earn calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A Portland glass company’s website, search and ads
Town & Country Glass, a commercial glass company in Portland, put its website, its SEO and its Google Ads in Lithium’s hands; the card shows what that work did. Daniel Busby, who runs Willard Power Vac, gives the owner’s view of the team in the quote next to it.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Boulder
SEO for the cities around Boulder
SEO pages for the cities around Boulder sit below, one per market, and each has its own search figures. Use them to decide which city deserves an area page on your site, and the Colorado page lists every city we cover.
Published price
Monthly SEO pricing for a Boulder service business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Boulder owners ask about SEO before they sign
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the price of SEO for a Boulder business?
The range above covers most one-location businesses. Where you land depends on how many services need a page, how many cities you cover and how much work the local results take, and a company with a thin site and a bare Google profile has more to build in month one than one that already ranks.
How long until SEO shows up in the calls?
The first movement comes from technical work, usually inside 30 days, because Google has to be able to read the pages before anything else counts. Local and long-tail rankings usually need 60 to 90 days, and revenue tends to compound from month four. Calls get counted from week one, so the report shows progress before the rankings do.
Who owns the pages and the profile when we stop?
The pages, the domain and the Google Business Profile sit in accounts opened under your business name, not ours. If the retainer ends, the profile stays live, every page stays where it is, and you keep the account details.
Can you promise the top spot on Google?
Google controls the order, and nobody can sell you a spot in it. The retainer pays for the profile work, the service pages and the listings that give you a fair chance, and for links earned one at a time. The monthly report shows what moved and which calls came with it.
What do you need from me to start?
Access to the site, the Google Business Profile and any analytics you already have, plus a list of the services you want more of and the cities you cover. If the profile has never been claimed, we start there.
Free action plan
Get a free SEO plan for your Boulder service pages
Name the searches you want to own in Boulder, and send the page you have now. A co-founder will walk through both on a short video call and pick the first page to rewrite.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ