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Digital marketing in Boulder, Colorado

Boulder marketing built to bring in more calls.

Website, search, ads and the phone line for a Boulder service business, with published prices and one report counted in calls.

Get my free action plan Call our AI receptionist now (503) 766-5964
  • The services you buy, one team
  • A source on every call and form
  • A monthly report in calls and leads

Google searches each month

What Boulder searches for, by service

520

searches a month

  • SEO
    270
  • Web design
    150
  • Digital marketing
    100

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start here

What a marketing plan should take off a Boulder owner’s plate

Boulder’s metro area holds 328,560 people, and the four pieces that decide whether one of those customers finds you are the website, the search results, the ads and the AI receptionist that answers the calls the other three produce. Lithium Marketing runs all four, and they report into the same call tracking, so you can see which one is earning the phone call.

Boulder County has 12,990 business establishments and 192 of them are residential remodelers, so a customer with a kitchen to rebuild has plenty of names to sort through. The field narrows when one company’s site answers the questions a Boulder owner asks: what the job costs, how long it takes and who will be in the house. That is the work the four services share, and it is why the site comes first when it is the piece losing calls.

The four services

Four ways a Boulder business gets found and answered

Start with the piece that is losing you the most calls, then add the others when the tracking shows they earn their place.

SEO in BoulderA page for each service you sell and a Google Business Profile with the categories, photos and services filled in, so a customer searching a trade can find you and read the answer.Learn more Web design in BoulderA WordPress build that opens fast on a phone, with the phone number under the customer’s thumb.Learn more PPC in BoulderPaid search for the work you can schedule this month, with click costs and calls in the same report so spend follows what pays.Learn more AI receptionist in BoulderEvery call answered at midnight and on a Sunday, then booked, texted back or passed to a person, for $179 a month with no contract and no setup fee.Learn more

The Boulder market

Older houses and a rental share that changes the first call

Boulder is a college town, hosting the University of Colorado Boulder, and a large rental share means a renter may be the one calling about a job, not the owner. A rental page that says who arranges the job, who signs it off and how a tenant reports a problem answers those questions before the call.

55.4% of Boulder’s housing went up before 1980, and the pages worth building first are the repair and replacement ones: the furnace, the roof, the water heater. A page that shows that kind of work earns the call.

residents (2025 estimate)
105,689
residents (2025 estimate)
population change, 2020 to 2025
-2.6%
population change, 2020 to 2025
housing units
47,465
housing units
of occupied homes owner-occupied
47.2%
of occupied homes owner-occupied
of homes built before 1980
55.4%
of homes built before 1980
median home value
$1,039,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Boulder County

A county of remodelers, landscapers and small repair firms

Boulder County has 169 landscaping services and 192 residential remodelers, the two biggest trade groups on the chart below, and both sell work a customer plans weeks ahead. With that much lead time, the site can answer the price question before the call, so the photographs and the service pages do the selling.

Boulder County’s 95 plumbing, heating and air-conditioning contractors take calls on a different clock from a remodeler’s. A plumber’s page needs the phone number at the top and a line about how fast someone can get there; a remodeler’s page can wait for the second screen.

County Business Patterns

Trade and home service businesses in Boulder County

Establishments by industry, 2023

  • Residential remodelers
    192
  • Landscaping services
    169
  • Plumbing, heating and air-conditioning contractors
    95
  • Electrical contractors
    85
  • New home builders
    76
  • Painting contractors
    59
  • Excavation and site preparation contractors
    26
  • Roofing contractors
    20

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order the work happens in

The order matters: find out which calls arrive today, fix the thing that loses them, and only then pay for more.

1

Measure the phone before you spend

Call and form tracking goes onto the site, the Google profile and any ads already running, so the first month shows where the jobs came from.

2

Rebuild the site if it loses the call

A site that hides the phone number or loads slowly on a phone loses calls that a rebuild would keep, and every other service sends customers to it.

3

Build the pages and the ads

SEO gets a page for each service worth selling, Google Ads covers the work you need booked sooner, and both report into the same tracking.

4

Put a receptionist on the line

When calls start arriving, the AI receptionist answers them and the follow-up text goes out, so a missed call stops being a lost job.

Proof

Dixie Glass, and a contractor’s view of the work

Dixie Glass has served the Mississippi Gulf Coast since 1946. The case card covers the website, the SEO and the Google Ads that Lithium delivered for it; Dave Turin, who runs Dozer Dave, gives the owner’s view in the quote beside it.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Around Boulder

Marketing for the cities around Boulder

The Boulder metro is a set of separate cities, each with its own customers and competitors. The pills below open the marketing page for each one, and the Colorado page carries the rest of the state.

Pricing

What the four services cost a Boulder business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Questions Boulder owners ask before signing

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How does the cost of a plan add up for a Boulder business?

Each service keeps its own published price, even when the services run together as one plan. SEO runs as a monthly range set by how much work your part of the market needs, the Google Ads fee follows your ad spend and the landing pages, and a website is quoted as a project with a fixed proposal before work starts.

How long is the agreement, and who can end it?

The usual service agreement starts with six months, then runs month to month, and either side can end it with 30 days’ notice. The AI receptionist is the exception: no contract and no setup fee, so you can cancel whenever you want.

Can I start with one service and add the rest later?

You can. Start with the website or with Google Ads, then add SEO once the tracking shows what a call is worth to you. Nothing you add later needs a second set of numbers, because the call tracking is already in place and the new work reports through it.

How does Lithium work with a business in Boulder?

Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The site, the accounts and the Google profile stay in your name, so a change of mind later does not mean a change of platform.

How will I know which service earned a call?

Call tracking puts a source on every call and form, and the monthly report shows calls and leads by service. If a call cannot be tied to a page, an ad or a search term, we fix the tracking before we change anything else.

Free action plan

Get a free marketing plan for your Boulder business

Tell us the services you want more of and point us at the current site. On a short video call, a co-founder will put the fixes in order and quote the first one.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

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