GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Brookings, South Dakota
One marketing agency for Brookings crews, built around the jobs you want next.
Brookings service businesses get one team for the website, search, ads and phone, with all four prices published before the work starts.
- The costliest gap fixed first
- All four prices before kickoff
- Tracking shared by all four
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Brookings plan starts
What a Brookings marketing plan has to cover
A Brookings service business with a website, a Google profile, an ad account and a phone is running four systems that rarely talk to each other. Lithium Marketing connects them, so a call from a search, an ad or a tap on the phone number lands in the same report. Brookings County holds 958 establishments, and the customer comparing you with the next name has plenty of choices.
The city added 8.5% to its population between 2020 and 2025, and 25,355 people live in Brookings. A household new to the city may not have a regular plumber yet, and the first page it finds does the introducing.
The four services
What each service does for a Brookings business
One plan covers the four services, and the order comes from the calls your business already gets.
Search built per tradeEvery job your crews take gets a page of its own, written around the trades in Brookings County and measured in calls and leads.Learn more A site that gets the callYour domain and hosting in your name, project pages that explain the scope, and a call button a thumb can hit.Learn more Ads that answer to the phoneThe Google Ads account opens in your name, each job you want gets a landing page and the report counts calls, leads and cost per lead.Learn more A phone line that answersAn AI receptionist answers, books and transfers under your rules, with custom automation scoped separately.Learn more
Search in Brookings County
Where Brookings searches go
The trade searches in the table below are what a Brookings customer types before calling a contractor. Brookings County lists 16 electrical contractors and 15 plumbing, heating and air-conditioning contractors, and each one is trying to be the name that shows up.
A landscaping company and a roofing company sell different jobs, and the plan treats them that way. Brookings County lists 15 landscaping services, and one service page cannot speak for all of them.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency brookings | under 10 | not reported |
| digital marketing brookings | under 10 | not reported |
| marketing agency brookings | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control brookings | 90 | $17.09 |
| water damage restoration brookings | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 23 to 36 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber brookings”, as Google showed it to a searcher located in Brookings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Brookings market
A university city with an agricultural county behind it
Brookings is home to South Dakota State University. It is also the headquarters of several manufacturing companies and agricultural operations. A service business here can serve the household near campus and the operation outside the city limits, and each needs a different opening question.
Housing tells the same story from another side. The median home value in Brookings is $265,500, and 45.7% of the city's housing went up before 1980. Repair and replacement work on older houses is part of the market, and the pages that describe it should say so before a buyer asks.
- residents (2025 estimate)
- 25,355
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.5%
- population change, 2020 to 2025
- housing units
- 9,984
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 45.7%
- of homes built before 1980
- median home value
- $265,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
What the county's trade counts mean for a plan
Brookings County lists 16 residential remodelers and 14 new home builders alongside the repair trades. A remodeler sells a project that takes weeks, and a plumber sells a call that takes an hour, so the website and the phone script cannot be the same for both.
A project trade needs a page for the kind of project, a gallery that shows the work and an estimate form that asks for the scope. A repair trade needs the phone number and the service area at the top. The report shows which approach brings calls.
County Business Patterns
Trade and home service businesses in Brookings County
Establishments by industry, 2023
- Electrical contractors16
- Residential remodelers16
- Plumbing, heating and air-conditioning contractors15
- Landscaping services15
- New home builders14
- Excavation and site preparation contractors5
- Roofing contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit one Brookings budget
One plan, four services, and a first month that measures before it spends.
1
Start with the phone record
Tracking goes on the website, the Google profile and any ads, so the first report shows which Brookings jobs came from where.
2
Fix the page a customer lands on
If the site is slow on a phone or the estimate form fails, that gets fixed before more traffic is sent to it.
3
Build pages for the jobs you want
Service pages for the work your crews take, plus pages for the nearby towns you serve.
4
Answer the phone and follow up
The AI receptionist takes the calls the other services produce, and custom automation is scoped as a separate project.
A client result
Dixie Glass: website, search and ads in one engagement
The card is Dixie Glass, a Mississippi Gulf Coast glass company. Lithium built its website and ran SEO and Google Ads for it, and the numbers on the card came from all three. Kevin Atiyeh, who runs the carpet and rug business Atiyeh Bros, talks about having Lithium learn his specialty.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Brookings
Town pages for the markets around Brookings
Watertown, Sioux Falls and Aberdeen each have a page for this service, and Sioux City, in Iowa, has one too. The South Dakota directory covers the rest of the state. Before adding a town page to your own site, check that your crews already take work there.
Pricing
What a Brookings business pays for the four services
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Brookings marketing questions before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Brookings owner fix first?
The first fix is the step that loses the most calls. If calls go unanswered while a crew is on a job, the phone comes first; a slow page or a broken form comes first if the website is the gap. If both are sound, the next dollar goes to search or ads. A co-founder sorts that order on the first call.
Can we buy one service without the other three?
Yes. Plenty of owners start with a website or an ads account and add the next service when the tracking supports it. One team holds the tracking, so a service added later is measured the same way as the work already running.
How does Lithium work with a business in Brookings?
On a shared screen. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Most of the job is reviewing pages, ads and call records together.
What moves the monthly cost of a plan like this?
The mix of services and the number of pages behind them. A one-location business with a five-page site pays less than one with a page for every service and every nearby town, and the ad work grows with the spend it manages. Anything outside those four prices is scoped on a call before it starts.
Can you promise a spot in the Map Pack?
No, and we will not pretend otherwise. Google decides the order. What we control is the material Google reads: a complete profile, a page for every job your crews take, the same name and phone on every listing, and a way to ask finished customers for a review. The monthly report shows what moved and which calls came with it.
Free action plan
Get a free marketing plan for your Brookings business
Tell us the services you want more of and the towns your crews cover. The first call is with a co-founder, and you leave with an order of work for the four services.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ