Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing in Aberdeen, South Dakota
Aberdeen marketing that brings in more calls.
Aberdeen service businesses get the site, the search, the ads and the phone from one team, with one report that counts the calls.
- One team for four services
- Calls and leads in one report
- A written scope before work
Google searches each month
What Aberdeen searches for, by service
150
searches a month
- SEO70
- Web design50
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one Aberdeen marketing team covers
A customer who searches for a plumber in Aberdeen sees a map result, a website and sometimes an ad before calling, and all three should describe the same business. The Aberdeen micropolitan area holds 41,583 people, and Lithium Marketing runs the website, the local search, the Google Ads and the AI receptionist for the city's service businesses, so one team owns the path from the search to the phone.
In a market that size, the same customer may see your profile on Monday and your ad on Thursday. One plan keeps the services, the hours and the phone number the same in both places.
The four services
Four services for Aberdeen, each with its own scope
Start with the gap that costs you the most, then add the next service when the counts support it.
Search pages for the work you sellService pages written around the jobs you want, a complete Google profile and a review request after the work.Learn more A website built from your photosA fast WordPress site in your name, with job galleries, service pages and the phone number where a thumb lands.Learn more Google Ads in your own accountThe management fee and the ad spend kept apart, a landing page for the offer and a monthly report on calls and leads.Learn more An AI receptionist on the phoneEvery call answered, appointments on your calendar and a call sent to a person when your rules say so.Learn more
Search in Aberdeen
Which Aberdeen search should get the first budget
The three marketing phrases in the table draw about 30 searches a month, which is small enough that a campaign has to land on the right service page. The trades carry more: “plumber aberdeen” draws about 170 searches a month and “electrician aberdeen” about 90. That gap is why the first service page goes to the trade with the most searches.
When we checked “plumber aberdeen”, the Map Pack came first, no paid ads showed, and the three listings carried 26, 15 and 7 Google reviews. A customer who taps one of those listings reaches a phone number in the result, so the website, the profile and the ads have to describe the same work.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency aberdeen | 10 | not reported |
| digital marketing aberdeen | 10 | not reported |
| marketing agency aberdeen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company aberdeen | 50 | $330.59 |
| pest control aberdeen | 50 | $49.75 |
| plumber aberdeen | 170 | $25.06 |
| electrician aberdeen | 90 | $19.70 |
| landscaping aberdeen | 50 | $4.51 |
| garage door repair aberdeen | 10 | not reported |
| hvac repair aberdeen | 20 | not reported |
| water damage restoration aberdeen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 7 to 26 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber aberdeen”, as Google showed it to a searcher located in Aberdeen. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Aberdeen market
Owner-occupied homes, and who the site speaks to
Aberdeen has 13,664 housing units, and 61.7% of its occupied homes are owner-occupied. The median home value is $217,300, and with that owner share, the person deciding who works on the house is usually the person who pays for it, so the site should speak to the owner first and give property managers a separate page if you serve them.
That owner share also decides how the four services are ordered. A water heater, an electrical panel and a kitchen remodel each send a customer to a different page, so the plan builds those pages before it buys traffic.
- residents (2025 estimate)
- 27,961
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.8%
- population change, 2020 to 2025
- housing units
- 13,664
- housing units
- of occupied homes owner-occupied
- 61.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.6%
- of homes built before 1980
- median home value
- $217,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brown County
Brown County's trade mix, and the pages it calls for
Brown County has 25 residential remodelers, 22 plumbing, heating and air-conditioning contractors and 19 landscaping companies. A customer comparing three of those businesses opens three websites in one afternoon, so the clearest service pages and the newest photos decide which one gets the call.
New home builders add 16 companies, and excavation and site preparation add 6. A business that sells more than one of those services needs each one separated on the site, so the estimate request says which kind of work it is for.
County Business Patterns
Trade and home service businesses in Brown County
Establishments by industry, 2023
- Residential remodelers25
- Electrical contractors24
- Plumbing, heating and air-conditioning contractors22
- Landscaping services19
- New home builders16
- Excavation and site preparation contractors6
- Roofing contractors3
- Painting contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How an Aberdeen plan gets its order of work
The order follows the gap that costs the most, and every step after it is measured in the same report.
1
Read the four channels against each other
We look at the site, the Google Business Profile, any ads and your call history, and write down where the same job is described two different ways.
2
Fix the page the customer lands on
The first service page a visitor reaches gets the work, the photos and the phone number in the right order before any budget goes to traffic.
3
Add the channel the gap points to
If the profile is thin, the work starts there. If the site is fine and the searches are missing, it moves to SEO or Google Ads.
4
Report calls and leads by service
Every month you see what each piece brought in, and the next month's work follows whichever number is short.
Proof
A garden center's website, SEO and Google Ads, and an owner's view
Daniel Busby of Willard Power Vac, an air duct and chimney cleaning company, is quoted beside the Drake's 7 Dees card. Lithium built the garden center's website, ran its SEO and managed its Google Ads; the card shows what that work produced.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Aberdeen
Where the four services can go next
The four services travel with your service list. Every town in the pills below has a page for the same work, from Watertown and Brookings to the North Dakota cities, and the South Dakota page carries the full list.
Pricing
Aberdeen prices, and what moves each one
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Aberdeen marketing questions before you choose a service
Still curious?
Call (503) 766-5964 or email [email protected].
Can we start with one service and add the others later?
You can. Start with the website or Google Ads and add the rest once the first channel is producing calls. Each service has its own scope and its own price, so adding search or the phone line does not change the work you already bought.
How do you decide which service comes first?
By the gap that costs the most. If the profile is thin, SEO work starts there. If the site is slow or the number is buried, the build comes first. If the service pages are fine and the searches are missing, the budget goes to Google Ads. A co-founder walks through what we found on the first call.
Who will we talk to after the sale?
A co-founder, DJ Van Zanten, runs the strategy calls, and Allison McKenney is your account manager for day-to-day questions. You are not handed to a junior account manager once the plan starts.
How does Lithium work with a business in Aberdeen?
By video, with a co-founder on the strategy calls. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
What changes the price of an Aberdeen plan?
The website price moves with the number of pages and the copy you need. SEO is priced by the pages, profile and link work each month, and Google Ads management scales with ad spend and the channels we run. The AI receptionist has no contract and no setup fee at $179 a month, and custom automation is quoted after a free discovery call.
Free action plan
Get a free Aberdeen marketing plan for all four services
Bring the site, the Google profile and a month of ad data. On a short video call, a co-founder will read them with you and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ