Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
South Dakota marketing, city by city
South Dakota online marketing for every town on your service list.
South Dakota service businesses get a city-by-city plan at published prices, with a co-founder on the first video call.
- City pages for the towns you serve
- Ads aimed at your service area
- Calls answered 24/7
Google searches each month
Searches for marketing help that name South Dakota
Searches for marketing, SEO, web design and ads, by the place they name
- Sioux Falls350
- Rapid City150
- Aberdeen150
- Brookings10
- Watertown10
- Searches naming South Dakota60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Your town list comes first
Which South Dakota cities buy the work you sell
Lithium Marketing builds the website, runs the SEO and Google Ads, and answers the phone with an AI receptionist for South Dakota service businesses. We start with the towns where your crews can take work, because that list decides which pages, campaigns and phone setup come first.
The Missouri River bisects the state into two geographically and socially distinct halves, East River and West River, and Eastern South Dakota is home to most of its population. A business with crews on both sides is selling in two markets, so each side gets its own city list and its own ad schedule, even when the services are the same.
Website, search, ads and reception
The job each service takes on
The cards link to the national service pages, which explain what the work includes and how the price is set. Start with whatever is costing you the most calls.
Pages for the towns and trades you sellWe research the searches that name your towns and your services, write the pages around them and keep the Google Business Profile and citations consistent, with AI search readiness inside the retainer.Learn more A site your business keepsWe build the pages around your services and your finished jobs, with coverage a homeowner can check on a phone and the domain, hosting and content in your name.Learn more Ads pointed at the towns you choseEach campaign gets its own service and town list, with call tracking and reports on calls, leads and cost per lead, so the budget can follow the work that books.Learn more Reception for calls from every townThe AI receptionist qualifies the job, books the appointment and can hand a caller to a real person; custom automation is scoped separately after a free discovery call.Learn more
Five city guides
Start with the South Dakota city you know
Sioux Falls, Rapid City, Aberdeen, Brookings and Watertown are the five covered markets, and each has its own page. Start with the one where your crews already book work, then compare the next town on your list.
Who is doing the searching
The statewide phrases come from owners shopping for an agency
The phrases that name South Dakota total 60 searches a month, and all of them are agency searches. Your customer types a trade and a town.
Phrases that name Sioux Falls for marketing help total 350, and the Rapid City phrases total 150. “plumber sioux falls” and “plumber rapid city” each draw about 1,000 searches a month. Each of those searches names a city, so the page that answers it has to name that city too. We build the city pages first, then point ads at the towns each crew covers.
| Search | Searches a month |
|---|---|
| web design south dakota | 40 |
| south dakota seo | 20 |
| seo company south dakota | under 10 |
| digital marketing agency south dakota | under 10 |
| marketing agency south dakota | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing stock and working seasons
The houses your pages have to explain
49.7% of South Dakota homes were built before 1980, and 15.5% were built in 2010 or later. Repair and replacement pages fit the older stock; additions and finishes fit the newer homes. Show a finished job from the kind of house you want more of, and give repair work and new construction separate pages.
South Dakota has a continental climate with four distinct seasons, ranging from cold, dry winters to warm and semi-humid summers. If weather sets your outdoor schedule, tell us the months each crew can work, and the ads can follow that calendar. A roofer and a landscaper face different working seasons, so the schedule is set per trade and per town.
- residents (2025 estimate)
- 935,094
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.5%
- population change, 2020 to 2025
- housing units
- 408,584
- housing units
- of occupied homes owner-occupied
- 68.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.7%
- of homes built before 1980
- median home value
- $257,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades behind the state totals
Builders, remodelers and the repair trades
South Dakota has 504 new home builders and 495 residential remodelers, the two largest trade counts in the state. Both sell a homeowner a planned project, so their pages carry plans, photos and a clear first step. If you handle repairs, your page has to say what you fix and who to call.
401 plumbing, heating and air-conditioning contractors and 376 landscaping services work statewide. Those are two different businesses, and a customer searching for one does not want the other. Give each trade its own page, with the town in the title, so a search for a repair or a landscape installation lands on the right offer.
County Business Patterns
Trade and home service businesses in South Dakota
Establishments by industry, 2023
- New home builders504
- Residential remodelers495
- Plumbing, heating and air-conditioning contractors401
- Landscaping services376
- Electrical contractors341
- Excavation and site preparation contractors246
- Painting contractors128
- Roofing contractors105
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A garden center case and a builder's view
What went into the Drake's 7 Dees results
Drake's 7 Dees, a garden center and landscaping business, hired Lithium for a new website, SEO and Google Ads, and the case study reports what that combined work produced. Nathan Boos, who runs Hillsview Building, adds his own account of the team's service and communication.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPricing
What each service costs before you pick a town
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions from owners who cover several towns
Still curious?
Call (503) 766-5964 or email [email protected].
Which South Dakota city should we start with?
The one where your crews already have steady work. That market has customers who know your name, so a page there has a better chance of earning a call. Read that guide, then read the guide for the next town on your list, and compare the searches each one shows. Add the second town when the first has pages and reviews behind it.
Do we need a separate page for every town we cover?
Only where the town has its own searches and enough work to justify a page. A page that lists every town answers no single search well, because the customer searched one name. Pick the towns where you want more jobs, give each a page with its own photos and coverage, and leave the rest for later.
What moves the monthly cost?
Scope moves the number. For SEO, the towns you target, the condition of your site and the value of a booked job all move it. For Google Ads, the management fee follows ad spend, the channels you run and the landing pages, while the ad budget goes to Google.
Who owns the website, and what are the contract terms?
You do. The domain, hosting, WordPress installation and content belong to your business, and a private Loom walkthrough shows your team how to edit the pages. Most services start with a six-month term, then run month to month.
Can the AI receptionist handle calls from several towns?
It can. Give it your coverage list, the services you take in each town and the phone numbers for transfers to a real person, and it answers every call with those details. It books appointments, sends follow-up texts and passes a call to a person when asked. The AI receptionist costs $179 a month, with no contract and no setup fee. We check the calendar and CRM connections before we set up booking.
Free action plan
Bring your town list to a free South Dakota plan
Tell us the towns on your list and the jobs you want more of, and include a link to your current site. On a short video call, a co-founder will walk through the city figures with you and set out where to start, what each part costs and what comes next.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ