PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Brookings, South Dakota
Brookings PPC that gets judged on calls and cost per lead.
Brookings service businesses get Google Ads from $500 a month in management, plus ad spend, and a report on calls, leads and cost per lead.
- Billing and campaigns stay yours
- Cost per lead in the monthly report
- Negative keywords checked weekly
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Brookings paid search
What a Brookings ad budget can buy
The Google Ads account is in your name from the first day, and Lithium Marketing works inside it. “pest control brookings” draws about 90 searches a month, and an average click costs $17.09, so the account has to be narrow.
A broad campaign spends a small budget on searches your crews do not serve. The fee is from $500 a month in management, plus ad spend. The work starts with the words closest to the jobs you take and a landing page that names the job, and the report shows calls, leads and cost per lead.
What clicks cost here
The search terms worth paying for
“water damage restoration brookings” draws about 10 searches a month. The phrase is narrow, so the campaign can name the exact service and send the click to a page about water damage, not a general restoration page.
For “plumber brookings”, Google showed no paid ads on the page and put the Map Pack first. One result on one day does not make a rule, but it does mean the ad has to earn a click from someone who has already read three listings. So the ad money goes to the jobs that need a price today, and the page it lands on quotes that work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency brookings | under 10 | not reported |
| ppc agency brookings | under 10 | not reported |
| ppc management brookings | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control brookings | 90 | $17.09 |
| water damage restoration brookings | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 23 to 36 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber brookings”, as Google showed it to a searcher located in Brookings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spend and season
When a Brookings budget should be heavier
Brookings gets 25.21 inches of precipitation a year, concentrated in the warmer months. If your own call records bunch up in those weeks, the budget can lean in and pull back when the phone quiets.
Of the city's housing, 45.7% went up before 1980, so the calls that reach your team run from a repair to a replacement. Set the target cost per lead against the job you sell, not the biggest job in the trade.
- residents (2025 estimate)
- 25,355
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.5%
- population change, 2020 to 2025
- housing units
- 9,984
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 45.7%
- of homes built before 1980
- median home value
- $265,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the trades stand
A county mix that rewards a narrow campaign
Brookings County lists three roofing contractors and 15 landscaping services. A roofer can put a tight ad around roof repair and replacement, while a landscaper needs to separate maintenance from installation so the budget does not buy the wrong request.
The county also lists 16 electrical contractors. Electrical work ranges from a panel change to a service call, and those two jobs deserve different ads, different landing pages and different target costs.
County Business Patterns
Trade and home service businesses in Brookings County
Establishments by industry, 2023
- Electrical contractors16
- Residential remodelers16
- Plumbing, heating and air-conditioning contractors15
- Landscaping services15
- New home builders14
- Excavation and site preparation contractors5
- Roofing contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Brookings account gets built
Tracking goes in before the budget moves, and the first 30 days set the pattern for the rest.
1
Read the account you have
We go through the current campaigns, keep what produces calls and list the search terms that waste money.
2
Put a source on the calls
GA4, call tracking and conversion tags put a source on the calls and forms the account produces.
3
Build one landing page per job
The work you want more of gets its own page, with the phone number and the service details at the top.
4
Check the account on a schedule
The first month gets a daily look at bids and terms; after that, the account is reviewed each week against your calendar and budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A paid search result
Sarkinen Plumbing: ads, site and search together
Kevin Atiyeh, whose Atiyeh Bros business sells carpet and rugs, describes how Lithium learned his specialty. The card belongs to Sarkinen Plumbing, a Portland-area plumber that used a website, SEO and Google Ads from Lithium, so the result reflects all three.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPaid search beyond Brookings
Towns you can target from one account
Paid search can point at a town without a new page. Watertown, Sioux Falls and Aberdeen have PPC pages with their own click numbers, and Sioux City, in Iowa, has a page with its own numbers. The South Dakota directory holds the rest. Pick the towns where your crews already answer calls, then set the budget by those numbers.
Published price
The management fee for a Brookings ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How do we set the first month's budget?
Start with one service, funded well enough to produce a month of calls. A Brookings pest control account at $17.09 a click and a restoration campaign with fewer clicks do not need the same number. Pick the service with room in the calendar, and we will size the first month around it.
How soon will we see whether it works?
The first calls usually arrive inside the first week, while the account is still small. We read the search terms that produced clicks, cut the ones that never ask for the work and move the money to the terms that do.
What happens to the account if we stop working together?
It is your account, opened in your name, and it stays yours. The billing history and the campaign data go with the account if you leave. Lithium works inside it as a manager, not as the owner.
How do you keep the wrong clicks out?
Negative keywords, tight match types and a service area that matches your crews do most of the work. We also read the search terms that produced clicks and add the ones that wasted money to the exclusion list. A smaller, cleaner account usually beats a bigger one.
How will we know which campaigns brought work?
The monthly report shows what the account spent and what came back as calls and leads, broken down by campaign, with the cost per lead for each. Your team marks which leads turned into real work, and that mark tells us where the next dollar goes.
Free action plan
Get a free review of your Brookings ad account
The account, the jobs you want more of and your busiest months are enough to start. A co-founder will show you what the clicks cost here and where the budget should begin.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ