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Digital marketing in Cary, North Carolina

A marketing agency helping Cary businesses turn searches into phone calls.

Cary service businesses get a website, SEO, Google Ads and an AI phone line from one team, with the price in writing before work starts.

  • One plan for site, search, ads and calls
  • Prices published before work starts
  • One report counted in calls

Google searches each month

What Cary searches for, by service

520

searches a month

  • Web design
    420
  • SEO
    70
  • Digital marketing
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The Cary plan

What a Cary marketing plan covers

Lithium Marketing runs four services for Cary service businesses: a website you own, local SEO, Google Ads and an AI receptionist that answers the phone. 25.8% of Cary’s homes were built in 2010 or later, so the work in town runs from new-build installation to repair on older streets.

Most of Cary is in western Wake County, with sections in Chatham and Durham counties, so a business near a line can serve customers from three counties. The plan names every town it covers, sets the profile’s service area to match, and tracks the calls each one brings.

The Cary market

Where Cary’s customers live, and how far a page reaches

Cary packs 3,005 people into each square mile, so the town’s neighborhoods sit close together. A page for each part of Cary covers ground one city page cannot, and it gives a customer near a county line a page that names the streets they know.

66.6% of Cary’s occupied homes are owner-occupied, so most callers can approve the work themselves. Put the estimate form and the proof of past jobs where the owner decides, and keep rental-property questions on a page of their own.

residents (2025 estimate)
183,582
residents (2025 estimate)
population change, 2020 to 2025
+5%
population change, 2020 to 2025
housing units
73,795
housing units
of occupied homes owner-occupied
66.6%
of occupied homes owner-occupied
of homes built before 1980
12%
of homes built before 1980
median home value
$580,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Wake County

The county’s trade mix, and the pages it asks for

Wake County lists 503 residential remodelers and 470 new home builders. Both trades sell a project a customer cannot see yet, so the gallery and the project pages do the selling.

Painting and landscaping work the other way: 142 painting contractors and 464 landscaping services in Wake County, and both sell a finished room or yard. Each service gets a page with the work on it, so a customer can see the job before the quote.

County Business Patterns

Trade and home service businesses in Wake County

Establishments by industry, 2023

  • Residential remodelers
    503
  • New home builders
    470
  • Landscaping services
    464
  • Plumbing, heating and air-conditioning contractors
    395
  • Electrical contractors
    301
  • Painting contractors
    142
  • Excavation and site preparation contractors
    130
  • Roofing contractors
    118

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How a Cary plan gets built

Tracking goes in before spending, so each service added later reports into the same calls.

1

Measure the calls you get today

Call and form tracking go on the website, the Google Business Profile and any live campaign, so the first report shows which searches produced last month’s jobs.

2

Fix the page every call lands on

A slow site or a hidden call button gets rebuilt or repaired before more money goes into traffic, because search and ads both end up there.

3

Build the pages the searches name

Service and neighborhood pages cover the jobs you sell, while Google Ads buys the calls you need booked this month.

4

Catch the calls that follow

The AI receptionist answers every call, books the job or sends the details by text, and transfers when the caller asks for a person.

Proof

A Mississippi glass company, on three services

Dixie Glass is the case on the card: a glass company that has traded on the Mississippi Gulf Coast since 1946. Lithium rebuilt its website, then ran SEO and Google Ads, and the card shows what the three produced together. Kevin Atiyeh of Atiyeh Bros gives the quote.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Around Cary

Marketing for the towns around Cary

A Cary business that also takes jobs in Raleigh, Durham, Fayetteville, Greensboro, High Point or Winston-Salem can point the same plan at each town. Each of those cities has a page below, and the North Carolina page covers the rest of the state.

Pricing

What each of the four services costs in Cary

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Cary owners ask about one plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which of the four services should a Cary business buy first?

Buy the one that is costing you jobs now. A business that misses calls needs the receptionist before more traffic, and a business with a slow site needs the site first, because search and ads both land there. The first call is with a co-founder, who looks at your tracking before recommending an order.

Can I hire Lithium for one service and add the rest later?

You can start with one and add others when the numbers support it. The tracking set up at the start keeps measuring the new work, so the second service reports into the same calls as the first.

Who do I talk to once the plan is running?

Allison McKenney is your day-to-day contact, and a co-founder runs the strategy calls. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.

How is the bill split when I run two services?

Each service has its own price, and only the ones you pick appear on the invoice. SEO depends on how many services and towns you want covered, a website goes above the typical price when it needs more pages, and the Google Ads fee follows the spend it manages.

Do you only work with home service businesses?

The work is built for trades first: plumbers, roofers, electricians, painters, landscapers, remodelers, garage door and restoration companies. Lithium also serves manufacturers, insurance agencies and real estate firms. If your business sells to a customer who looks you up before calling, the plan works the same way.

Free action plan

Choose the first fix for your Cary business

Two things start the plan: the site link and the services you want to grow. A co-founder will join you on a short video call to point at the gap that costs the most calls, and end with the first fix and its price.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan