GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Cary, North Carolina
Cary service businesses get a website, SEO, Google Ads and an AI phone line from one team, with the price in writing before work starts.
Google searches each month
What Cary searches for, by service
520
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
The Cary plan
Lithium Marketing runs four services for Cary service businesses: a website you own, local SEO, Google Ads and an AI receptionist that answers the phone. 25.8% of Cary’s homes were built in 2010 or later, so the work in town runs from new-build installation to repair on older streets.
Most of Cary is in western Wake County, with sections in Chatham and Durham counties, so a business near a line can serve customers from three counties. The plan names every town it covers, sets the profile’s service area to match, and tracks the calls each one brings.
The four services
Start with one service and add the next when the calls justify it. Pick the gap that costs you the most jobs, and each card below opens the Cary page for that service.
Search in Cary
Searches that name the job are the ones that bring calls. “plumber cary” draws about 720 a month and “roofing company cary” about 590, so the plan starts with a page for each service you want more of.
Searches naming a Cary marketing agency total about 30 a month. That is why each service page starts with the job, while the cards above show how the four fit together.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency cary | 10 | not reported |
| digital marketing cary | 10 | not reported |
| marketing agency cary | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair cary | 320 | $55.18 |
| garage door repair cary | 390 | $46.28 |
| plumber cary | 720 | $40.00 |
| water damage restoration cary | 50 | $26.01 |
| electrician cary | 390 | $22.96 |
| pest control cary | 390 | $22.26 |
| roofing company cary | 590 | $15.09 |
| landscaping cary | 320 | $3.06 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber cary”, as Google showed it to a searcher located in Cary. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Cary market
Cary packs 3,005 people into each square mile, so the town’s neighborhoods sit close together. A page for each part of Cary covers ground one city page cannot, and it gives a customer near a county line a page that names the streets they know.
66.6% of Cary’s occupied homes are owner-occupied, so most callers can approve the work themselves. Put the estimate form and the proof of past jobs where the owner decides, and keep rental-property questions on a page of their own.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wake County
Wake County lists 503 residential remodelers and 470 new home builders. Both trades sell a project a customer cannot see yet, so the gallery and the project pages do the selling.
Painting and landscaping work the other way: 142 painting contractors and 464 landscaping services in Wake County, and both sell a finished room or yard. Each service gets a page with the work on it, so a customer can see the job before the quote.
County Business Patterns
Trade and home service businesses in Wake County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Tracking goes in before spending, so each service added later reports into the same calls.
Call and form tracking go on the website, the Google Business Profile and any live campaign, so the first report shows which searches produced last month’s jobs.
A slow site or a hidden call button gets rebuilt or repaired before more money goes into traffic, because search and ads both end up there.
Service and neighborhood pages cover the jobs you sell, while Google Ads buys the calls you need booked this month.
The AI receptionist answers every call, books the job or sends the details by text, and transfers when the caller asks for a person.
Proof
Dixie Glass is the case on the card: a glass company that has traded on the Mississippi Gulf Coast since 1946. Lithium rebuilt its website, then ran SEO and Google Ads, and the card shows what the three produced together. Kevin Atiyeh of Atiyeh Bros gives the quote.
Glass76%more conversions
January vs the January before
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Cary
A Cary business that also takes jobs in Raleigh, Durham, Fayetteville, Greensboro, High Point or Winston-Salem can point the same plan at each town. Each of those cities has a page below, and the North Carolina page covers the rest of the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Buy the one that is costing you jobs now. A business that misses calls needs the receptionist before more traffic, and a business with a slow site needs the site first, because search and ads both land there. The first call is with a co-founder, who looks at your tracking before recommending an order.
You can start with one and add others when the numbers support it. The tracking set up at the start keeps measuring the new work, so the second service reports into the same calls as the first.
Allison McKenney is your day-to-day contact, and a co-founder runs the strategy calls. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.
Each service has its own price, and only the ones you pick appear on the invoice. SEO depends on how many services and towns you want covered, a website goes above the typical price when it needs more pages, and the Google Ads fee follows the spend it manages.
The work is built for trades first: plumbers, roofers, electricians, painters, landscapers, remodelers, garage door and restoration companies. Lithium also serves manufacturers, insurance agencies and real estate firms. If your business sells to a customer who looks you up before calling, the plan works the same way.
Free action plan
Two things start the plan: the site link and the services you want to grow. A co-founder will join you on a short video call to point at the gap that costs the most calls, and end with the first fix and its price.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ