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Marketing for Durham, North Carolina

Digital marketing that helps Durham businesses win more work.

Build a marketing plan for your Durham service business with a co-founder who starts with the jobs you want to book.

Get my free action plan Call our AI receptionist now (503) 766-5964
  • Service pages with your own job photos
  • Search and ad campaigns by service
  • Phone answering and appointment booking

Google searches each month

What Durham searches for, by service

610

searches a month

  • Web design
    300
  • SEO
    260
  • Digital marketing
    40
  • PPC management
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Growth without guesswork

Durham marketing starts with the customer you want

Lithium Marketing helps Durham service businesses turn searches into calls through website design, SEO, advertising and AI reception. Durham’s city population grew 7.6% from 2020 to 2025. If you want to reach people who do not already know your name, your online introduction needs to explain what you do, where you work and why they should contact you.

Start with a business goal you can recognize in your schedule: more repair calls, more project estimates or more recurring work. We choose the marketing work around that goal and your capacity to deliver it. A roofer looking for replacement projects needs a different offer from an electrician promoting service calls, even when both want Durham customers.

Choose the work

From finding your business to booking the job

Your free plan identifies where to invest first. These services can be purchased separately, with the scope and price agreed before work begins.

Local search visibilityPut Durham service searches to work through pages that explain your jobs, accurate business listings and Google Business Profile improvements.Learn more A website that explains your workShow Durham homeowners the problems you solve, examples of completed projects and a clear way to request an estimate.Learn more Paid campaigns you can measureCompare Durham click prices with what booked work is worth, then advertise the services your crew has capacity to deliver.Learn more A consistent answer on the phoneAnswer callers’ service questions and help them book appointments through a managed AI receptionist, with custom automation for repeated administrative work.Learn more

The customer and the address

Cover Durham households without blurring your service area

Owners occupy 52.3% of occupied homes in Durham city. If your business also works for landlords and property managers, say so in the service copy and ask who is arranging the work. That helps a caller find the right information before submitting an estimate request.

Durham’s city limits extend into Orange and Wake counties. A Durham County boundary alone is therefore a poor substitute for your service-area list. We use the places you serve to align website coverage, ad targeting and phone answers, including the parts of the city your crews work in beyond Durham County.

residents (2025 estimate)
305,561
residents (2025 estimate)
population change, 2020 to 2025
+7.6%
population change, 2020 to 2025
housing units
136,837
housing units
of occupied homes owner-occupied
52.3%
of occupied homes owner-occupied
of homes built before 1980
29.7%
of homes built before 1980
median home value
$392,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Businesses buyers can choose

Make your specialty easy to recognize

Residential remodeling accounts for 104 establishments in Durham County. For a remodeler, a finished-room photo needs a short explanation of the job: what changed, what your team handled and how a similar project begins. That gives a buyer something specific to compare.

Electrical contractors number 75 in Durham County. An electrical business can distinguish repair work from larger upgrades in its pages and ads, then check which requests reach the team. The same planning question applies across the trades: does your marketing describe the work you want more of?

County Business Patterns

Trade and home service businesses in Durham County

Establishments by industry, 2023

  • Residential remodelers
    104
  • Landscaping services
    96
  • New home builders
    79
  • Plumbing, heating and air-conditioning contractors
    77
  • Electrical contractors
    75
  • Painting contractors
    53
  • Glass and glazing contractors
    23
  • Excavation and site preparation contractors
    18

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Your agency plan

Agree on the job before choosing the channel

We connect the work you want to sell with the way a customer finds, contacts and hires your business.

1

Define the next source of growth

Tell us which services you want to grow and where your crew can take work. We review your current website, search visibility and advertising against those priorities.

2

Choose the first investment

We recommend the website, SEO, ad or phone work that addresses the clearest problem. You receive a defined scope without having to buy the whole program.

3

Build a consistent offer

Your selected services use the same coverage and job descriptions. We check the customer’s next step, including call buttons, forms and phone answers where those are part of the work.

4

Review leads with the owner

Reports show calls and leads, and your booking feedback tells us which requests became work. We use that combination to decide what to change or expand.

Client work

A restoration website supported by ongoing SEO

For Robinson Restoration, Lithium built a website and provided SEO. The restoration case shows the results of that engagement. Matt Johnson’s recommendation, from his time running On-Target Landscape, offers another owner’s account of working with the team.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

North Carolina coverage

Choose each market on its own merits

Cary and Raleigh have their own marketing pages, as do Greensboro, High Point, Fayetteville and Winston-Salem. Explore the cities where you want more work, or use the North Carolina directory to review additional markets.

Pricing

Set a Durham marketing budget by service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Hiring an agency for the next stage of your business

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can Lithium help if most of our Durham work comes from referrals?

Referrals and digital marketing can support the same business. A referred customer still needs to see your services and contact you, while SEO and ads can reach people outside your referral network. We look at your current sources of work and the jobs you want before recommending an additional investment.

What makes a marketing proposal cost more or less?

The services you choose and the amount of work set the proposal. A larger website needs more pages; SEO depends on the work required and what leads are worth. PPC fees depend on ad spend, channels and landing page work. Custom automation is scoped after a free discovery call, with its own proposal.

How will we work with Lithium from Durham?

You work with a co-founder by video, with an account manager handling day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. We agree on the work, your review responsibilities and reporting before the engagement starts.

Is a smaller service business ready for an agency?

A smaller business can hire us for a focused service when there is a clear job for that investment to do. Tell us your capacity, typical job value and available budget. We will discuss what fits those limits, including whether fixing the website or phone response should come before buying more traffic.

How long am I committing to a marketing program?

The usual agreement starts with six months, then continues month to month with 30 days’ notice. The AI receptionist has no contract. Your proposal states which services are included and their terms, so you can review the commitment alongside the work and its cost.

Free action plan

Choose your next Durham marketing investment with us

Your marketing budget should have a clear job. Tell us which services need more bookings and share your URL; a short video call with a co-founder gives you a free plan for deciding where to invest.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

Prefer to pick a time? Book a 30-minute call with DJ

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  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
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