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Digital marketing in High Point, North Carolina

A marketing agency for High Point service businesses, built to turn searches into calls.

High Point is the only North Carolina city in four counties, so one plan can cover your site, search, ads and phone line with published prices.

  • Website, search, ads and phones
  • Every call tagged by source
  • Published prices, one report

Google searches each month

What High Point searches for, by service

30

searches a month

  • Web design
    20
  • SEO
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where to start

High Point marketing that follows the whole call path

A High Point service business can lose a job between the search and the phone call: the site is slow, the profile is thin, the ads point at the wrong page and nobody answers after hours. Lithium Marketing puts the website, search, ads and phone line on one plan, then reports calls, leads and booked jobs in one place.

The Greensboro-High Point metro area holds 805,945 people, and the customers you want are spread across the towns and counties around High Point. The plan names the places your crews reach and keeps the site, the ads and the call rules on that list.

The High Point market

Household growth and the towns next door

High Point's population grew 5.7% from 2020 to 2025, so the plan should not assume every caller already knows the established names. Newer households need to see what you do and where you work before they pick one company over the next.

Guilford County holds 562,234 people, and the plan's service map should start there, then reach into Davidson, Forsyth and Randolph, the other counties the city touches. One list keeps the site, the ads and the call rules from describing different maps.

residents (2025 estimate)
120,571
residents (2025 estimate)
population change, 2020 to 2025
+5.7%
population change, 2020 to 2025
housing units
49,131
housing units
of occupied homes owner-occupied
57.8%
of occupied homes owner-occupied
of homes built before 1980
40%
of homes built before 1980
median home value
$235,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Guilford County

Landscaping, electrical and roofing in Guilford County

Guilford County has 202 landscaping services, 144 electrical contractors and 38 roofing contractors among its home service trades. A landscaping crew, an electrician and a roofer sell different jobs, so each needs its own page and its own first question.

The count says how many businesses share the county, not who ranks. A landscaper has to show finished work and a service area, an electrician's page can lead with the work and the hours, and a roofer's page starts with the inspection a customer can book.

County Business Patterns

Trade and home service businesses in Guilford County

Establishments by industry, 2023

  • Landscaping services
    202
  • Plumbing, heating and air-conditioning contractors
    191
  • Residential remodelers
    190
  • New home builders
    183
  • Electrical contractors
    144
  • Painting contractors
    72
  • Excavation and site preparation contractors
    45
  • Roofing contractors
    38

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

A High Point plan, step by step

The plan follows the customer's path, from the first search to the call that books the job.

1

Map the service area

We list the cities and counties your crews reach, then check that the site, the ads and the phone rules all use that map.

2

Tag every call to its source

Call and form tracking goes in before more spend, so the opening month shows which jobs came from search, ads, referrals and repeat customers.

3

Fix the first broken step

A slow site or a thin profile gets fixed before more ad spend, because every other service sends customers to those two places.

4

Add services as calls justify them

The plan starts with the service that closes the biggest gap and adds the next one when the call numbers support the spend.

Proof

A plumbing company's website, SEO and Google Ads

Sarkinen Plumbing is a Portland-area plumbing company that hired Lithium to build its website and run its SEO and Google Ads. The case card carries the numbers from that work. Daniel Busby, who runs Willard Power Vac, a duct and chimney cleaning company, gives the owner's side beside it.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around High Point

Marketing across the Piedmont Triad

Greensboro, Winston-Salem, Concord, Durham, Cary and Charlotte each have a page for the same four services, and the North Carolina page lists every city Lithium covers.

Pricing

High Point service prices, printed on one page

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What High Point owners ask before choosing a plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which of the four services should we start with?

The first call is where the order gets set: a co-founder reads the tracking, the site and the listings, then names the service that fixes the biggest leak. Calls that go unanswered point to the receptionist; a slow phone page points to the website; a site that works but cannot be found points to SEO or Google Ads. You leave with a ranked list.

Can we hire Lithium for one service and add the rest later?

Start with the piece that hurts most, then add the next one when the phone shows it is needed. Every service reports through one tracking setup, so you can see whether the new work adds calls or moves them around.

How does Lithium work with a High Point business?

You get a co-founder on the strategy calls and Allison McKenney on day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.

How are the four services priced together?

Each of the four has its own published price, and you pay only for the ones you choose. A proposal groups the selected services and shows the one-time and monthly amounts together, so the total is clear before any work starts.

Can a two-person crew use the same plan as a larger company?

Size changes the scope, not the shape of the plan. A two-truck plumber might start with the phone line and one service page, while a remodeler with a crew may need a larger site and a longer SEO retainer. The plan is built around the calls and jobs you can handle.

Free action plan

Put one plan next to the tools you pay for

Bring your current site, the services you want to grow and the towns your crews cover. A co-founder follows one customer from the first search to the booked job and points to the step that loses the most work.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan