GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Conway, Arkansas
A Conway PPC plan built around what a click costs in each trade.
Conway service businesses get Google Ads campaigns built around their work, managed from $500 a month plus ad spend in an account they own.
- The account stays in your name
- A campaign per service you sell
- Spend follows the click price
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Conway PPC, answered
Which trade gets the Conway ad budget first
A click in Conway is not one price: “garage door repair conway ar” runs $37.34 a click while “hvac repair conway ar” runs $4.43, and that spread decides where the ad budget goes first. Lithium Marketing builds the campaigns, opens the account in the client's name and keeps the history, the billing and the data with the business.
“plumber conway ar” runs $20.47 a click, and the trade table below lists the rest. We start with the trade whose jobs pay for the clicks, keep a lid on what the others can spend and move the money as the calls come in.
Click costs in Conway
The price list behind a Conway budget
In Conway, landscaping clicks run $11.00, electrical clicks $12.75 and pest control clicks $9.74. A lawn care or pest job can repeat, which changes what those clicks are worth next to one repair a customer may never need again.
On the day we checked “plumber conway ar”, the Map Pack came first on the page and two search ads were recorded on it. Paid and local are not an either-or choice: the business that shows up in both is the one a customer sees twice.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency conway ar | under 10 | not reported |
| ppc agency conway ar | under 10 | not reported |
| ppc management conway ar | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair conway ar | 140 | $37.34 |
| plumber conway ar | 720 | $20.47 |
| electrician conway ar | 210 | $12.75 |
| landscaping conway ar | 140 | $11.00 |
| pest control conway ar | 320 | $9.74 |
| hvac repair conway ar | 70 | $4.43 |
| water damage restoration conway ar | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 45 to 85 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber conway ar”, as Google showed it to a searcher located in Conway. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Conway market
The months that decide a Conway budget
Conway's summers are hot and humid and its winters are generally mild to cool, so if your calls follow the temperature, cooling work and heating work pull the budget in opposite directions. A budget that stays flat through both can spend money in the wrong month.
Faulkner County's 62.3% owner-occupied share means most homes in the county are lived in by the person who pays for the work. A campaign aimed at rentals and a campaign aimed at owners sell different jobs, and they should not share a landing page.
- residents (2025 estimate)
- 72,328
- residents (2025 estimate)
- population change, 2020 to 2025
- +12.7%
- population change, 2020 to 2025
- housing units
- 29,267
- housing units
- of occupied homes owner-occupied
- 45.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.7%
- of homes built before 1980
- median home value
- $252,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Faulkner County
Which Conway trades can carry a paid click
Roofing and painting are the two smallest groups on the Faulkner County chart, at 16 and 12 contractors. A roofer running ads in Conway is one of 16 in the county, and the landing page decides more than the bid does.
Faulkner County has eight pest control companies and 40 landscaping companies, and both can sell repeat work: a treatment plan that renews or a lawn program that runs monthly. That repeat business is what lets a paid click pay for itself, provided the landing page asks for the property and the service.
County Business Patterns
Trade and home service businesses in Faulkner County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors48
- New home builders46
- Electrical contractors42
- Landscaping services40
- Residential remodelers38
- Excavation and site preparation contractors31
- Roofing contractors16
- Painting contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Building a Conway account you can read
Nothing is spent until the tracking can show what a lead costs, and the campaigns follow the work your crews can take.
1
Read what already runs
If you have an account, what converts stays. The search terms that never paid for themselves get listed by name.
2
Connect tracking before spend
GA4, call tracking and conversion tags go in first, so a lead has a source before a dollar moves.
3
Split the campaigns by job
Drain cleaning and roof repair are different purchases, so each one gets its own campaign and its own landing page.
4
Shift money as the calls land
Bids and search terms get adjusted daily through the first 30 days, then weekly, and budget moves toward the jobs your crews can take that month.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
What the card measures for a Gulf Coast glass company
Dixie Glass, a Mississippi Gulf Coast glass company, is the client behind the paid search numbers on the card. Lithium handled that Google Ads account, built the website and ran the SEO, and the quote beside it comes from Drake Snodgrass of Drake's 7 Dees.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Conway
Where a Conway ad account can run
One Conway ad account can cover Little Rock, Fort Smith and the other cities linked here, each with its own bid. The state page holds every city we cover.
Published price
What a Conway campaign costs in management fees
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions that decide a Conway ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What should the starting ad budget be?
Start at a level your trade's click price supports. A garage door company in Conway at $37.34 a click needs a bigger opening budget than a landscaper in Conway at $11.00, and both numbers get revisited once the account shows the cost per lead.
When do the first Conway calls come in?
The first calls typically arrive inside the first week. From there, the work is subtraction: cut the searches that never produce a call, put the money on the ones that do, and watch cost per lead, not click price.
What does the management fee cover?
Campaign build, landing pages, tracking, bids, search terms and the report. It is management only, from $500 a month plus ad spend, and the ad spend goes to Google, not to Lithium.
Do you run ads anywhere besides Google?
Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram as well. A second channel gets a test when the Google account is already profitable, or when your customers are easier to reach on social than in search.
Who owns the Google Ads account when we work together?
You do. The account is opened in your name with your billing attached, and Lithium guarantees that ownership in the agreement. The history, the conversion data and the campaigns stay with the business if our work ever ends.
Free action plan
Bring your ad account to a Conway budget review
The trade sets the click price, and your two busiest months set the budget. Bring both to a short video call, and a co-founder will map the spend month by month.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ