Google Ads for Jonesboro service businesses, reported in calls and cost per lead.

A workable budget buys enough clicks to produce work your average invoice can cover. The table above sets the click price, and your close rate decides how many calls become jobs, so two businesses spending the same can still land on different cost per lead. We pick the starting number with you and revise it as the tracked calls come in.

Bids and search terms get tuned daily, so the account learns which queries produce calls and which ones only cost money. After that the tuning runs weekly, and the report shows calls, leads and cost per lead by campaign.

A campaign can cover them. Google Ads targets by location, so it can run in Jonesboro, the towns around it and the parts of Craighead County you serve. Set the area to the work you can reach, and review the search terms from outside it before adding budget.

Sometimes. Instagram, Facebook and Microsoft’s ad network can each carry the same offer, and Lithium runs those channels too, with the same call tracking behind them. A second channel is worth trying when your customers already spend evenings there, or when a Google click in your trade costs more than the call is worth.

Those become negative keywords, and the list grows every month. A phrase like “plumber jonesboro” can carry repair, replacement and commercial intent in the same campaign, so your team’s read on which calls were worth taking is what decides where the line sits.