SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Davie, Florida
Davie PPC built around what a job is worth.
Davie service businesses get Google Ads where each call is traced to the search behind it, reported in calls, leads and cost per lead.
- Calls traced to the search
- A page for each paid job
- Spend moved toward booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the clicks cost here
How a Davie ad budget finds its jobs
“roofing company davie” costs $70.02 a click, the highest in the table below, so a roofing campaign needs tracking before it needs a bigger budget. Lithium Marketing runs Google Ads for Davie service businesses, and the first job is to tie each call to the search and the ad that paid for it.
The clicks are not equal: “plumber davie” runs $27.61 a click, “electrician davie” runs $26.76 a click, and “pest control davie” runs $20.90 a click. A trade that pays those prices needs a landing page that answers the job, and a budget that can move when your calls bunch up.
Click costs in Davie
The cheap click and the expensive one
“Landscaping davie” costs $2.36 a click, so a landscaper can test paid search on a small budget. A trade with a high click price needs a tighter list of search terms and a page that earns the call, and the account starts with tracking either way.
When we checked “plumber davie”, Google showed no paid ads. A paid slot can sit empty on a busy search, and it can appear an hour later, so the Google Business Profile has to carry the customers who never click an ad; Google Ads adds reach where it earns its place.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency davie | under 10 | not reported |
| ppc agency davie | under 10 | not reported |
| ppc management davie | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company davie | 50 | $70.02 |
| plumber davie | 480 | $27.61 |
| electrician davie | 110 | $26.76 |
| pest control davie | 140 | $20.90 |
| garage door repair davie | 320 | $17.71 |
| landscaping davie | 50 | $2.36 |
| hvac repair davie | 10 | not reported |
| water damage restoration davie | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 137 to 961 Google reviews each
- Directories in the top 10
- Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber davie”, as Google showed it to a searcher located in Davie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Davie market
A budget that follows the phone, not the calendar
Davie has 110,851 residents, hot, humid summers and warm winters. If your calls bunch up in the humid months, the budget should follow that pattern, not an even split across twelve months.
One account can target several cities, so set the geography by the places your crews cover. Then check the calls that arrive from outside them; a lead from a city you do not serve is budget spent on the wrong map.
- residents (2025 estimate)
- 110,851
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.8%
- population change, 2020 to 2025
- housing units
- 41,755
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.9%
- of homes built before 1980
- median home value
- $462,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Broward County
What the county’s trade counts say about paid search
Broward County has 199 roofing contractors and 228 pest control companies. A roofer at the top of the click table and a pest company further down need different budgets, and each account has to prove itself against its own click price.
“Pest control davie” draws 140 searches a month, so a pest company can put a page and a campaign behind each treatment it sells. Start where the calls are cheapest to buy, then add the treatments that need their own budget.
County Business Patterns
Trade and home service businesses in Broward County
Establishments by industry, 2023
- Residential remodelers883
- Plumbing, heating and air-conditioning contractors881
- Electrical contractors685
- Landscaping services636
- Painting contractors345
- New home builders286
- Pest control companies228
- Roofing contractors199
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The account’s first 30 days
Tracking comes first, then the campaigns, and the budget moves as the call history shows what each job costs.
1
Read the account first
The account gets a full read: which campaigns earn calls, which search terms spend without a result, and what the tracking can and cannot see today.
2
Put a source on every call
Every call and form gets a source. GA4, call tracking and conversion tags show the keyword and the ad that produced it, so the report can name where a job started.
3
Split campaigns by service
The work you want more of gets a campaign and a landing page of its own, so the ad, the page and the phone call all describe the same job.
4
Work the account daily, then weekly
Bids and search terms get worked every day for the first 30 days, then once a week, with each change measured against your budget and your call history.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Where Google Ads fit in a septic company’s program
Search engine optimization, a website build and a Google Ads account: those three jobs produced the numbers on the Byers Septic Service card. Marc Rickabaugh, a construction business owner, offers his view of the site and SEO beside it.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Davie
Campaigns that can follow your crews
Bids can be set city by city, so a campaign can cover Fort Lauderdale, Miramar or Miami Gardens from one account. The South Florida link widens the map, and the Florida list holds every city.
Published price
What ad management costs on top of the clicks
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions before you fund a paid campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What budget does the account need to start?
Set it from what a booked job is worth, then let the first month of tracking correct it. Click cost in your trade and the landing page’s conversion rate decide how fast the budget buys calls.
How soon does a new campaign produce calls?
Some calls arrive in week one, because the ads start serving as soon as tracking is in place. The first 30 days then go into cutting wasted search terms and moving spend toward the jobs that book.
Where does management fit in the budget?
Management starts at $500 a month, plus ad spend, and the fee moves with the ad spend, the channels you run and any landing page work. Ad spend is separate and goes to Google.
Do you run ads anywhere besides Google?
Paid search is the usual start, and Lithium can also run Microsoft Ads plus Facebook and Instagram ads when your customers spend their time there. A channel joins after tracking shows it can carry its share of the budget.
What does the monthly report show?
Each campaign’s calls and leads, with cost per lead beside them, and every call or form traced to the keyword and ad behind it. When you tell us which leads became jobs, the report can follow a campaign all the way to booked work.
Free action plan
Bring your ad account to a free review
Tell us which months fill the calendar and what one booked job is worth. Before the call, a co-founder reads the account and the landing page; on video, you go through where the budget should move.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ