PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC and Google Ads in Fort Lauderdale
Google Ads for Fort Lauderdale trades, with every campaign reported as cost per lead.
In Fort Lauderdale, every Google Ads call reaches Lithium with the keyword that paid for it, so the next budget goes where the jobs came from.
- Call tracking on every campaign
- Budgets set by booked jobs
- A report in cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
Fort Lauderdale Google Ads priced by the call
Every Fort Lauderdale campaign Lithium Marketing runs answers one question: which search paid for the job. A plumbing click averages $39.14 here and pest control clicks $29.91, so answering that question is worth real money.
Running the account starts at $500 a month in management, plus ad spend, and the number moves with the channels and the landing pages involved. Begin with one trade and one service area, read the first month of calls, then widen.
What clicks cost here
What a click buys in Fort Lauderdale
“Pest control fort lauderdale” draws 880 searches a month and “water damage restoration fort lauderdale” draws 320. Search volume and click price move independently, so each trade gets its own campaign, its own budget line and its own landing page.
On the Fort Lauderdale plumber search we checked, the Map Pack led the page and no paid ads ran at all. That is one search on one day. Ad space shifts by hour, searcher and budget, so a campaign has to stand on its own tracked cost per lead.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency fort lauderdale | 20 | not reported |
| ppc management fort lauderdale | 10 | not reported |
| google ads agency fort lauderdale | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber fort lauderdale | 1,300 | $39.14 |
| roofing company fort lauderdale | 480 | $31.60 |
| pest control fort lauderdale | 880 | $29.91 |
| electrician fort lauderdale | 720 | $16.25 |
| landscaping fort lauderdale | 480 | $14.61 |
| garage door repair fort lauderdale | 1,300 | $10.29 |
| hvac repair fort lauderdale | 40 | not reported |
| water damage restoration fort lauderdale | 320 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 795 to 5,500 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fort lauderdale”, as Google showed it to a searcher located in Fort Lauderdale. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The seasons here
When Fort Lauderdale ad spend should move
The wet season runs from May through October, and more than half of summer days may bring brief afternoon or evening thunderstorms. If your outdoor work bunches into those months, the budget should build in the weeks before and hold through them. If it does not, spread it flat.
The dry season often arrives in November and runs to early or mid April. If your calls follow that split, the account should too, and the monthly budget can move with your call history once there is enough of it to read.
- residents (2025 estimate)
- 188,677
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.3%
- population change, 2020 to 2025
- housing units
- 101,691
- housing units
- of occupied homes owner-occupied
- 54.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.1%
- of homes built before 1980
- median home value
- $486,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
How hard the bidding is
What a bid has to clear in Fort Lauderdale
Broward County has 228 pest control companies and 685 electrical contractors. A campaign that bids on “pest control” alone reaches every quarterly plan and every one-off spray in the county, and the ad has to say which one you sell.
The spread between trades is wide: around Fort Lauderdale, an electrician pays about $16.25 a click and a roofer about $31.60. The higher the click, the more the negative keyword list matters, because a wasted search costs more in a trade where the click already runs high.
County Business Patterns
Trade and home service businesses in Broward County
Establishments by industry, 2023
- Residential remodelers883
- Plumbing, heating and air-conditioning contractors881
- Electrical contractors685
- Landscaping services636
- Painting contractors345
- New home builders286
- Pest control companies228
- Roofing contractors199
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From a stalled account to a tracked one
The tracker goes in first, because a budget set on bad numbers is a guess.
1
Put the tracker in first
Before a dollar moves, we put GA4, call tracking and conversion tags on the site, and we write down what you count as a real lead.
2
Read the account's own history
The last few months show which campaigns paid, which search terms never converted and where the budget quietly went.
3
Split the jobs into separate campaigns
A drain call and a bathroom remodel need different pages and different bids, so they stop sharing one campaign and one budget.
4
Set the month's rhythm
We give bids and search terms a daily look for the first 30 days, then a weekly one, and every change shows up in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads with a site behind them
Sarkinen's card: ads, site and search
Sarkinen Plumbing, a plumbing company in the Portland area, hired Lithium for a new website, SEO and Google Ads, and the card shows what that work produced. The quote next to the card is Matt Johnson's, from his time running On-Target Landscape.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeWhere a campaign can reach
Campaigns that reach the next city over
A campaign can target the cities next door, with bids set place by place. Pick your city from the pills below, or use the metro and state links for the wider list.
Published price
PPC management pricing for Fort Lauderdale
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Fort Lauderdale owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for our trade?
Start where one booked job pays for the month's clicks. That depends on your trade's click price and on what you charge for the work, so we set the figure from your average job value and let the first month of tracking correct it.
What does the first week look like?
Tracking goes live first, the campaigns follow, and the first calls usually land inside the first week. After that the account drops the search terms that never became a call and moves money to the ones that did.
How long is the first agreement?
The first term is six months, then the agreement rolls month to month with 30 days' notice. A full season of your call history is what makes the second term sharper, and the fee is agreed in writing before anything launches.
Which other ad channels do you manage?
Most campaigns start on Google, because that is where a service search happens. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram. A second channel gets budget once tracking shows your customers are reachable there, or when a Google click costs more than the job it brings in.
What shows up in the monthly report?
Every call arrives in the report with the campaign and keyword attached, and each campaign carries its own cost per lead. Flag a call once it becomes a job and the next report ties that call to the work it produced, which is what decides next month's budget.
Free action plan
Get your ad account read before the next budget increase
Send your last three months of ad spend and the job you want more of. A co-founder will read the account on a short video call and say where the budget should start and which campaign comes first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ