GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Buy the searches that fit your business
South Florida PPC that puts your budget behind better leads.
Get South Florida Google Ads campaigns built around the work you want, with calls tracked back to the campaigns that generated them.
- Search terms checked for wasted spend
- Ads matched to service pages
- Reporting by lead and campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the click must earn
South Florida PPC starts with the value of a job
Lithium Marketing plans South Florida PPC campaigns around the cost of winning work your company wants. The average click price for “plumber south florida” is $46.52. Before raising a budget, we check which searches produced calls, what those callers needed and which jobs your team booked.
A campaign should bring the customer to a page about the advertised service, with a direct way to call or request an estimate. We manage search terms, bids and targeting against that goal. Your booking feedback gives us the information to favor profitable work over an impressive click total.
Different services, different budgets
Choose a test your job values can support
The recorded click price is $25.14 for “pest control south florida”, compared with $4.76 for “landscaping south florida”. Those services need separate budget decisions. We compare your expected job value and landing page with the search costs, then set a starting spend you can evaluate through leads.
“Roofing company south florida” has an average click cost of $12.73. A campaign for roof repair should explain repair service on its landing page; replacement work deserves its own offer. We check the terms people typed and exclude searches for work you do not sell, so budget goes toward customers your team can help.
| Searches naming | Searches a month |
|---|---|
| Miami | 170 |
| Fort Lauderdale | 30 |
| West Palm Beach | 20 |
| Boca Raton | 20 |
| Hialeah | under 10 |
| Pembroke Pines | under 10 |
| Hollywood | under 10 |
| Miramar | under 10 |
| Coral Springs | under 10 |
| Pompano Beach | under 10 |
| Miami Gardens | under 10 |
| Davie | under 10 |
| “south florida” searches | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber south florida | 50 | $46.52 |
| pest control south florida | 170 | $25.14 |
| roofing company south florida | 480 | $12.73 |
| electrician south florida | 90 | $9.94 |
| garage door repair south florida | 70 | $8.99 |
| landscaping south florida | 110 | $4.76 |
| hvac repair south florida | 10 | not reported |
| water damage restoration south florida | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 193 to 239 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber south florida”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Set a serviceable target
Do not buy the whole region by default
The South Florida metro’s population increased 4.1% between 2020 and 2025. Choose your advertising locations from the cities where you can take more jobs, then show those locations on the landing page. For these metro figures, South Florida covers Miami-Dade, Broward and Palm Beach counties.
If your schedule fills up in one city or for one service, we can adjust the campaign to reflect that capacity. If you need work in another area, its budget should be deliberate. Your appointment availability and booked-job records guide those changes; a regional campaign does not need the same spend everywhere.
- residents (2025 estimate)
- 6,391,072
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.1%
- population change, 2020 to 2025
- housing units
- 2,680,465
- housing units
- of occupied homes owner-occupied
- 60.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 45.4%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Miami-Dade, Broward and Palm Beach counties.
Stand out after the click
An ad earns a visit; the offer earns the call
Across the South Florida metro, landscaping services account for 2,293 establishments. A homeowner comparing options needs to know if you handle the installation or ongoing care they want. We make that distinction in the ad and landing page, then track the resulting estimate requests.
The South Florida metro contains 545 roofing businesses. We help yours explain the service and estimate process without relying on a larger bid to do all the work. For plumbing and pest control too, a specific offer and a working phone response belong in the campaign budget discussion.
County Business Patterns
Trade and home service businesses in South Florida
Establishments by industry, 2023
- Residential remodelers2,827
- Plumbing, heating and air-conditioning contractors2,638
- Landscaping services2,293
- Electrical contractors2,080
- New home builders1,181
- Painting contractors1,048
- Pest control companies644
- Roofing contractors545
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Miami-Dade, Broward and Palm Beach counties.
Manage the spend
Build a campaign you can judge by its jobs
We agree on the offer and tracking before launch, then improve the account using search terms and lead quality.
1
Review spend against customer requests
We inspect the account and any call records to identify wasted searches, gaps in targeting and services that already earn leads.
2
Connect ads to received leads
Tracking follows calls and forms back to their campaigns. We test the contact steps so the reporting matches requests reaching your business.
3
Set budgets for selected work
Each priority service gets an ad and a matching landing page. Locations and exclusions keep the campaign focused on your working territory.
4
Tune using searches and bookings
We optimize daily during the first 30 days, then weekly. Your feedback on calls and booked jobs helps us adjust bids, queries and budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A campaign within a broader project
Read the Dixie Glass results with the full scope
Dixie Glass serves the Mississippi Gulf Coast. Lithium built its website and provided SEO and Google Ads, the services behind the case study shown here. Drake Snodgrass of Drake’s 7 Dees discusses his own company’s experience with paid search, organic search and website work in the accompanying quote.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAdvertising by city
Choose the South Florida locations you want to test
Compare PPC information for Fort Lauderdale, Pompano Beach, Miami Gardens, West Palm Beach and the other city links below. The Florida directory helps you investigate additional markets before adding them to an advertising budget.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Putting a South Florida ad budget to work
Still curious?
Call (503) 766-5964 or email [email protected].
What should my starting Google Ads budget cover?
It should cover enough traffic to test the selected service and measure received leads, plus the management fee. The amount depends on click prices, job value and how well the page converts. We narrow the initial service and territory when a broader campaign would spread your budget too thin.
How soon can a paid campaign generate requests?
Initial results typically arrive within the first week of a campaign running. The account still needs lead review and optimization after launch. We check which requests your staff can turn into work before treating an early result as a reason to spend more.
What am I paying Lithium to manage?
Google Ads costs from $500 a month in management, plus ad spend. The scope includes campaign setup or review, targeting, search terms, bids and conversion reporting. Channels, spending level and landing page requirements affect the fee, which we agree on before launch; the media budget remains separate.
Can you advertise on Facebook as well as Google?
Lithium manages Meta ads on Facebook and Instagram, along with Microsoft Ads and Google Ads. We choose channels around the service offer and the results you can measure. Adding another channel makes sense when it has a defined budget and a way to track the leads it contributes.
What if the reports show leads but my staff says they are poor?
We review the calls and forms with your staff’s feedback, then correct targeting, search exclusions or the offer. A request outside your territory or for a service you do not provide should not justify more spend. Booking outcomes help us judge campaign quality and explain the next changes.
Free action plan
Work out what South Florida PPC should cost your business
Bring the report you use to judge your ads, along with what you spend and what your staff says about the leads. Book a short video call with a co-founder to compare the report with your bookings and get a free PPC plan focused on profitable work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ