FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Pembroke Pines, Florida
PPC for Pembroke Pines that spends on booked jobs.
Pembroke Pines service businesses can aim ad budget at the jobs they want, with calls tracked from the first click and reports in cost per lead.
- Call tracking before the first click
- One campaign per job type
- Budget follows the booked jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a paid click has to return
Which Pembroke Pines clicks deserve the next dollar
Google Ads for a Pembroke Pines home service company should start from what a click costs and what a booked job is worth. Lithium Marketing sets the account up that way, and the click prices here separate the trades: an average click on “garage door repair pembroke pines” costs $70.61, while “landscaping pembroke pines” costs $18.73.
At those prices, tracking comes before scale. A call that cannot be tied to its keyword, ad and city leaves the owner guessing which campaign to fund next.
Click costs in Pembroke Pines
Click costs by trade, and the order to test them
Plumbing clicks in Pembroke Pines average $41.80 and pest control clicks average $28.92, while electrical sits at $19.00. A plumber or pest company can start with one campaign per service and a landing page that repeats the ad’s promise, then move budget toward the service that books.
For “plumber pembroke pines”, no paid ads showed when we checked. Google put the Map Pack ahead of the organic results. Ad space moves with the searcher and the hour, so treat the paid account as a second source of calls and keep the Google Business Profile complete.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency pembroke pines | under 10 | not reported |
| ppc agency pembroke pines | under 10 | not reported |
| ppc management pembroke pines | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair pembroke pines | 260 | $70.61 |
| plumber pembroke pines | 1,000 | $41.80 |
| pest control pembroke pines | 210 | $28.92 |
| electrician pembroke pines | 140 | $19.00 |
| landscaping pembroke pines | 70 | $18.73 |
| roofing company pembroke pines | 20 | not reported |
| water damage restoration pembroke pines | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 105 to 827 Google reviews each
- Directories in the top 10
- MapQuest, Nextdoor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pembroke pines”, as Google showed it to a searcher located in Pembroke Pines. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Pembroke Pines market
When the budget should move during the year
Pembroke Pines has hot, wet summers and warm, dry winters. If your calls bunch up in the wet months, the budget should be heavier then; if your work is indoor and steady, an even monthly split is easier to judge.
The median Pembroke Pines home was built in 1992, so a repair trade can name the house age in its ads and landing page, while a remodeler can name the neighborhoods where those homes sit.
- residents (2025 estimate)
- 176,714
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.2%
- population change, 2020 to 2025
- housing units
- 67,235
- housing units
- of occupied homes owner-occupied
- 69.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 23.5%
- of homes built before 1980
- median home value
- $439,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Broward County
Where a Pembroke Pines ad budget earns its place
Broward County has 199 roofing contractors. A roofer with one campaign for repairs, one for replacements and a landing page for each can tell which job type the paid clicks produce.
Any trade needs the same split: one campaign for the work you want most, a landing page that repeats the ad, and negatives for the searches that never book.
County Business Patterns
Trade and home service businesses in Broward County
Establishments by industry, 2023
- Residential remodelers883
- Plumbing, heating and air-conditioning contractors881
- Electrical contractors685
- Landscaping services636
- Painting contractors345
- New home builders286
- Pest control companies228
- Roofing contractors199
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What the first month sets up
No campaign starts until each call and form has a source, and the first budget follows the jobs you can take this month. What we charge to run the account depends on your ad spend, the channels we manage and any landing page work.
1
Read the current account
We keep the campaigns that already produce calls, pause the ones that do not, and write down the search terms that spend without a booking.
2
Connect tracking before spend
GA4, call tracking and conversion tags record the keyword, the ad and the city behind each call and form.
3
Split campaigns by job
Drain cleaning, roof repair or whatever you sell most gets its own campaign and a landing page that repeats the ad’s promise.
4
Check the account often
Bids and search terms get adjusted daily through the first 30 days, then weekly, with the budget following the months your calls justify.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Results from a fence contractor
Daniel Busby, who runs Willard Power Vac, an air duct, dryer vent and chimney cleaning business, gives the quote beside the card. The case is F&W Fence Co., which bought Google Ads, a new website and SEO from Lithium, so the conversion figure comes from that whole program.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Pembroke Pines
Ad targets for the cities you serve
Bids can be set city by city for Davie, Hialeah and Fort Lauderdale, with the South Florida metro page and the Florida page covering the wider area.
Published price
What Google Ads costs in Pembroke Pines
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What to settle before the ads start
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for my trade?
Start from what a booked job earns you and what your trade pays for a click. The trade with the highest click cost needs a tighter page and a longer test before you judge it, while a cheap-click trade can gather data faster. Pick the number with a co-founder, then let the first weeks of tracking move it.
How soon will the phone ring after launch?
Calls usually begin in the first week. Tracking is live before the budget moves, so those first calls come with a source.
What term do you ask for on Google Ads work?
An initial six months comes first. After that the agreement continues month to month, and 30 days’ notice ends it. The fee for running the account is settled in writing before the first campaign, so there is no surprise on the first invoice.
Do Microsoft and Meta ads belong in the plan?
They can. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram as well as Google. Add one when the tracking shows it brings a call at a lower cost than the Google campaign, and test it on the same landing page so the comparison is fair.
Can I see which keyword produced a call?
The report can show cost per lead by campaign because every call and form is tagged with its keyword, ad and city. When your team marks the leads that booked, the same report traces a campaign from click to job.
Free action plan
Get a paid-search plan for your Pembroke Pines trade
Name the trade you want to grow and the month that fills your schedule. On a short video call, a co-founder will set a first budget against your click costs and work out what a booked job must be worth to pay for it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ