GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Des Moines PPC Agency & Management
A PPC management agency helping Des Moines businesses get calls for the right offer.
Match your Des Moines paid searches to the promised service, with PPC reporting that keeps destination pages visible.
- Ad promise checked on the page
- Destination errors caught early
- Spend tied to suitable inquiries
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The offer
Des Moines PPC that follows the ad through to the page
Lithium Marketing manages PPC for Des Moines service businesses whose ads need a destination that matches the job being offered. A relevant click should reach the service the ad describes, not leave a customer searching the homepage.
“garage door repair des moines” averages $106.32 a click. Before spending on that phrase, inspect the destination as a repair customer and confirm that repair scope is the page's main explanation.
Search context
Check the destination before expanding the account
“plumber des moines” averages $20.42 per click, while “hvac repair des moines” averages $47.58. The service difference needs to survive the click: use a page about the advertised job and track that page's inquiries.
The agency phrase “ppc agency des moines” has 10 monthly searches. Ask an agency how it checks ad destinations after edits and what it records beyond the click.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency des moines | 10 | not reported |
| google ads agency des moines | under 10 | not reported |
| ppc management des moines | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair des moines | 480 | $106.32 |
| hvac repair des moines | 390 | $47.58 |
| roofing company des moines | 720 | $28.05 |
| electrician des moines | 590 | $20.92 |
| plumber des moines | 1,600 | $20.42 |
| pest control des moines | 1,000 | $19.62 |
| landscaping des moines | 720 | $5.04 |
| water damage restoration des moines | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 3,400 to 8,900 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber des moines”, as Google showed it to a searcher located in Des Moines. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Local decisions
Keep campaign coverage consistent with the page
Des Moines extends south of County Line Road into Warren County. An advertiser should specify the locations it accepts on the destination page and in its account, rather than using a county name as a substitute for coverage.
If staff declines a location, record that reason alongside the campaign inquiry. It gives the team a concrete issue to investigate in the ad settings and the copy.
- residents (2025 estimate)
- 212,086
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.9%
- population change, 2020 to 2025
- housing units
- 97,604
- housing units
- of occupied homes owner-occupied
- 60.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.3%
- of homes built before 1980
- median home value
- $194,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trade mix
Separate offers even inside a busy service category
Polk County records 63 roofing establishments. A roofing repair campaign needs its own clear destination if the company also promotes replacement work; the county label cannot distinguish those offers.
We judge the account with the customer's actual request and your accepted scope. Another contractor's presence in the chart says nothing about whether your ad brought the right roofing inquiry.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
- Landscaping services182
- Residential remodelers178
- Plumbing, heating and air-conditioning contractors141
- Electrical contractors114
- New home builders94
- Roofing contractors63
- Painting contractors60
- Excavation and site preparation contractors58
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The destination audit
Follow the paid click before adding another campaign
The first account task is to identify where the current promise changes.
1
Trace an active ad
We follow its keyword, wording and final URL to identify the exact service being offered.
2
Compare the landing explanation
The page's heading and request path must support that offer using details your business can confirm.
3
Test conversion attribution
We check that a call or form from this destination is recorded against the account's campaign.
4
Review the mismatch reasons
Staff feedback identifies requests the page failed to clarify, which informs the next campaign adjustment.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A wider case
Dixie Glass's website design, SEO and Google Ads
Dixie Glass is a Mississippi Gulf Coast glass company with a case covering website design, SEO and Google Ads. Marc Rickabaugh of Rickabaugh Construction describes Lithium's website update and SEO work in the accompanying quote.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionCampaign locations
Use the city pages to examine each paid-search destination
Explore PPC pages for Ankeny, Cedar Rapids and Iowa City, or Bellevue and Omaha in Nebraska. The Iowa index provides the broader directory; actual campaign targeting still follows your approved job locations.
Published price
Management and ad spend for Des Moines PPC
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions about ad destination quality
Still curious?
Call (503) 766-5964 or email [email protected].
Should every ad go to our homepage?
No, the destination should explain the service promised by that ad. A homepage can suit a broad brand search, while a repair offer may need a service page. We assess the path before choosing which existing destination to use.
What happens if we change a service page while ads are running?
Check the active ad promises against the revised page. A copy change can alter the meaning of the destination even when the URL stays the same. Tell us about offer changes so account settings and inquiry tracking can be reviewed together.
Can a high click-through rate hide a poor destination?
Yes, it measures the ad response rather than what happened after the click. We also examine calls, forms and staff-confirmed suitability. The landing page may need correction even when the advertisement itself attracts attention.
Can we run repair and installation ads together?
Yes, if the destinations and reporting preserve their different purposes. Tell us which work your team accepts and how staff recognizes a useful request. We can assess each offer without combining its inquiries into one unexplained total.
What should we retain when a campaign is paused?
Keep its search terms, destinations and inquiry results available for the next decision. A pause does not erase what the trial taught you. Those records help distinguish an offer issue from a page or tracking problem.
Free action plan
Get a free Des Moines PPC plan for better-matched calls
Send an active advertisement and its destination URL. A co-founder will trace the promised service with you on a short video call and discuss the account changes worth testing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ