GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Web design in Dover, New Hampshire
Dover web design that puts your job photos first, on a site you own.
Dover service businesses get a WordPress site built around their own job photos, with the domain, hosting and content in their name.
- Job photos on the first screen
- A quote form tested on a phone
- Designs you approve before launch
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the site has to do
A Dover website for houses built before 1980
In Dover, 54.8% of homes were built before 1980, and the median home dates to 1976, so repair and replacement work on older houses is where the page list starts. Lithium Marketing builds that site on WordPress, with a page for each job and photos from finished work on the same kind of house.
Dover's median home value is $436,700, and the city has 15,433 housing units. A job on a house at that value deserves its own page, and on a phone the call button sits where a thumb lands.
The first screen
What a Dover search lands on
“landscaping dover nh” accounts for about 140 searches a month, and those visitors land on a page with one job: give them a reason to call and a way to do it from the phone in their hand.
A caller with a burst pipe and a homeowner planning a patio need different first screens. The first wants the phone number and the service area at the top; the second wants the gallery and a scope form. A single page that opens with a company history serves neither.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design dover nh | 10 | not reported |
| website design dover nh | 10 | not reported |
| web designer dover nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 284 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dover nh”, as Google showed it to a searcher located in Dover. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dover market
What a new Dover site is up against
10.5% of Dover's homes were built in 2010 or later, so the city has both older houses that need repair and newer ones where upgrades are the job. A site that only shows one kind of work leaves the other buyer without a page.
Dover is the fifth most populous city in New Hampshire, so a new website competes with established names for the same searches. Reviews, finished-project photos and a complete service list are what a buyer can compare before calling.
- residents (2025 estimate)
- 34,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 15,433
- housing units
- of occupied homes owner-occupied
- 52.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Strafford County
Project trades need galleries, repair trades need a phone
Remodelers in Strafford County number 41, and new home builders 27. A remodeler's page has to show the range of the work, from a kitchen to an addition, with the before photo beside the finished one.
Painting contractors in Strafford County number 12, and excavation and site preparation contractors 30. A painter's page needs finished rooms; a site-prep contractor's page needs diagrams and project photos, because the buyer cannot picture the job from a service list.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
The stages of a Dover website build
Nothing goes live until you approve the pages and every form has been tried on a phone.
1
Collect the finished jobs
Photos, the service list and the towns you cover come from you; the copy comes from us, after a call about the work.
2
Design for a phone screen
The first layout is the phone, with the phone number, service area and job photos where a visitor lands.
3
Build on WordPress
The build runs on WordPress, with GA4 and call tracking connected and every form and phone link checked before launch.
4
Take the site live
Addresses that changed get redirected, the old site comes down, and you leave with a recorded walkthrough of how to edit your own pages.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof
What the Dixie Glass website and SEO work changed
Dixie Glass is a glass company on the Mississippi Gulf Coast. Lithium's work for it covered the website, SEO and Google Ads, and the card's numbers belong to that work. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, describes the team in his own words.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Dover
Websites for the towns a Dover crew serves
Each service page can name the town it serves. Rochester, Manchester and Concord have their own web design pages below, along with the Maine and Massachusetts markets across the line, and the New Hampshire page lists the rest.
Published price
What a Dover website costs to build
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Dover website questions before a rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
What pushes a Dover website past the typical price?
Pages the business needs: a gallery for every service, a page for each town, or an integration that takes custom work. You get that price in a fixed proposal before any work starts.
Who owns the site, the domain and the content?
Everything sits in accounts you open and control: the domain registrar, the hosting, the WordPress install and the page copy. If we part ways, nothing gets handed back because nothing was ever ours.
What happens to our Google rankings after a rebuild?
Every old address gets a redirect to its replacement, and Search Console is watched through launch. Rankings can shift after any rebuild; the aim is that pages already earning visits keep a live page to land on.
What if we have no job photos yet?
Then the first version leans on the services, the towns and the reviews, and the gallery fills as jobs finish. A phone photo of a finished room or a repaired panel is enough to start; you do not need a photographer.
What do we send before the first design?
Access to the current site and domain, a dozen photos of finished work, and an hour for a kickoff call. We write the pages from those, and you approve them before they go live.
Free action plan
Get a Dover website plan from your own photos
Bring the current site and a few photos of completed work. On a short video call, a co-founder maps the pages to add, the build cost and the start date.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ